The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 21 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Abraham: Hospital Nutrition Shakes Are "Anything But Nutritious"
“Even though it said nutrition shake on the front, it was anything but nutritious.”
Abraham: Med School Curriculum Included Only Two Weeks of Nutrition
“And during medical school, I remember we had about two weeks of nutrition you know, and it was very high level, and we went through it, and then it was done.”
Abraham: Lifestyle positioning drives broader adoption than medical framing
“If I pitched Orgain as a medical nutrition product to a hundred people, I'd maybe get five to 10 people to use it. As a lifestyle product for those wanting, like, more protein, better nutrition, it's closer to a hundred out of a hundred, and I think the same t…”
Abraham: Investors prefer high sales velocity in 100 stores over 1,000 doors
“It's one thing to get into a thousand stores, but it matters more to investors to be in a hundred stores and sell the daylights out of those shelves, right?”
Abraham: No organic ready-to-drink shake existed prior to Orgain
“And the other thing is no one had made an organic, ready-to-drink shake. It had never been done before.”
Abraham: Orgain Hit $50M in Revenue Before Opening an Office
“We were probably at that point at least fifty million in, in revenue.”
Abraham: Orgain Made Inc. 500 With Only One Real Employee
“I think we had made the Inc's, you know, 500 fastest growing company list, and we had two or three people, or I wrote two or three people. We really had one.”
Abraham: Surviving cancer means never taking the safe option in business
“In my mind, I've already won the game in my mind, so I'll never take the safe option to tie the game. I'm always gonna go for the win.”
Abraham: Humble Growth only invests if it adds immediate tangible value
“At my fund, for example, Humble Growth, like, if we can't catapult the business, or You know, really progress the business in seven tangible days on day one. You shouldn't take our money, nor should we invest in you, right?”
Abraham: An unannounced Expo West booth visitor was Whole Foods' global buyer
“And I thought he was maybe a physical therapist in the Anaheim area, and he turned his badge, and he ended up being the global buyer for Whole Foods.”
Abraham: Whole Foods offered Orgain a national launch weeks after pitch
“And I went home, and you know, four or five weeks later, I got a phone call and an email that said, you know, can you handle a national launch?”
Abraham: Orgain's initial Whole Foods production run cost over $100,000
“It was over a 100,000 for the initial run”
Abraham funded Orgain with custom car proceeds and a father loan
“It was just a personal hobby that turned into this business that ended up funding a good portion of Oregon, and my father also provided a loan for me in the beginning.”
Abraham: Orgain operated as a one-man show for almost four years
“I ran Organe by myself for almost four years as a one-man show.”
Abraham: Orgain reached profitability within its first 12 months
“So we actually became profitable very early on and it was in the first 12 months where Orgain shifted to profitability.”
Abraham: Orgain's Whole Foods product recall cost about $50,000
“That was a major hit. That was a about a 50,000 dollar withdrawal at the time, which for me was catastrophic.”
Abraham: Orgain was among the first protein brands on Amazon
“I was one of the first protein companies to put an Amazon up Amazon listing up.”
Abraham: Orgain gives free product to cancer patients who cannot afford it
“Anyone that needed product or needs product today that can afford it, we give it to them for free. No questions asked. So if you're a cancer patient and can't tolerate other products and Orgain is working for you, but you can't afford it for any reason, We shi…”