Assertion certainty 4/5 debate potential 1/5

Abraham: Whole Foods offered Orgain a national launch weeks after pitch

Andrew Abraham · Orgain: Andrew Abraham · Aug 7, 2023 · at 31:33

Dr. Andrew Abraham, founder of clean-nutrition brand Orgain, recounts pitching Whole Foods buyers in Austin with only sneakers and a 10-page printed presentation.

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“And I went home, and you know, four or five weeks later, I got a phone call and an email that said, you know, can you handle a national launch?”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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