Orgain founder Dr. Andrew Abraham explains how lean the company was while scaling its early revenue.
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“We were probably at that point at least fifty million in, in revenue.”
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More from Andrew Abraham
Opinion
Abraham: Hospital Nutrition Shakes Are "Anything But Nutritious"
“Even though it said nutrition shake on the front, it was anything but nutritious.”
Abraham: Med School Curriculum Included Only Two Weeks of Nutrition
“And during medical school, I remember we had about two weeks of nutrition you know, and it was very high level, and we went through it, and then it was done.”
Abraham: Lifestyle positioning drives broader adoption than medical framing
“If I pitched Orgain as a medical nutrition product to a hundred people, I'd maybe get five to 10 people to use it. As a lifestyle product for those wanting, like, more protein, better nutrition, it's closer to a hundred out of a hundred, and I think the same t…”
Andrew AbrahamOct 10, 2024▶ 18:57Advice Line: Growing Beyond Your Niche
Insight
Abraham: Investors prefer high sales velocity in 100 stores over 1,000 doors
“It's one thing to get into a thousand stores, but it matters more to investors to be in a hundred stores and sell the daylights out of those shelves, right?”
Andrew AbrahamMay 16, 2024▶ 44:13Advice Line with Andrew Abraham of Orgain
AssertionSupported
Abraham: No organic ready-to-drink shake existed prior to Orgain
“And the other thing is no one had made an organic, ready-to-drink shake. It had never been done before.”
Abraham: Orgain Made Inc. 500 With Only One Real Employee
“I think we had made the Inc's, you know, 500 fastest growing company list, and we had two or three people, or I wrote two or three people. We really had one.”
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