Abraham: Hospital Nutrition Shakes Are "Anything But Nutritious"
Andrew Abraham · Orgain: Andrew Abraham · Aug 7, 2023 · at 13:56
Andrew Abraham, founder of Orgain, discusses the ingredients found in conventional meal-replacement shakes like Ensure given to him during cancer treatment.
0:00 / 0:04exact quote · 4.3s
720p mp4 · rendered on demand · StarZero watermark
“Even though it said nutrition shake on the front, it was anything but nutritious.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Andrew Abraham
Abraham: Med School Curriculum Included Only Two Weeks of Nutrition
“And during medical school, I remember we had about two weeks of nutrition you know, and it was very high level, and we went through it, and then it was done.”
Abraham: Lifestyle positioning drives broader adoption than medical framing
“If I pitched Orgain as a medical nutrition product to a hundred people, I'd maybe get five to 10 people to use it. As a lifestyle product for those wanting, like, more protein, better nutrition, it's closer to a hundred out of a hundred, and I think the same t…”
Abraham: Investors prefer high sales velocity in 100 stores over 1,000 doors
“It's one thing to get into a thousand stores, but it matters more to investors to be in a hundred stores and sell the daylights out of those shelves, right?”
Abraham: No organic ready-to-drink shake existed prior to Orgain
“And the other thing is no one had made an organic, ready-to-drink shake. It had never been done before.”