Beth Beneke

Founder & CEO, Busy Baby · 1 appearance on the record.

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founderexecutiveLinkedIn ↗bethbenike.com ↗

Beth Beneke is the founder and CEO of Busy Baby, best known for inventing the patented Busy Baby Mat. A 10-year U.S. Army veteran, she pitched the business on ABC's Shark Tank.

3statements → 1claims → 0claims resolved → 4/5average certainty → 1/5average debate potential →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 2 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Beth argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Beth Beneke on measured tape to publish a rate. This says nothing about how they speak.

Everything Beth Beneke said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Beneke: Busy Baby Reached Over $14 Million in Five-Year Lifetime Sales
“In the five years we've been in business now, we've done just over fourteen million dollars in sales.”
Beth Beneke Jun 27, 2024 ▶ 37:25 Advice Line with Mark Ramadan of Sir Kensington's
Disclosure
Beneke: Busy Baby Launched on Target.com and Is Onboarding With Walmart
“We're we just launched on target.com, and we are onboarding right now with Walmart.”
Beth Beneke Jun 27, 2024 ▶ 38:54 Advice Line with Mark Ramadan of Sir Kensington's
Disclosure
Beneke: Busy Baby Is in Around 400 Independent Retail Shops
“We're in about 400 independent retailers right now, and that's just mom and pop shops that have reached out to us saying, you know, we love your products, we'd love to sell them in our shop.”
Beth Beneke Jun 27, 2024 ▶ 42:02 Advice Line with Mark Ramadan of Sir Kensington's

Appearances (1)

EpisodeDateSpeaking time
Advice Line with Mark Ramadan of Sir Kensington's Jun 27, 2024 5m
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