Renée Mauborgne

Professor of Strategy, INSEAD · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 2claims → 1claims resolved → 3.75/5average certainty → 2.12/5average debate potential →

0 supported 1 partly supported 0 contradicted 1 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 6 insights · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 1 is resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Renée argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Renée Mauborgne on measured tape to publish a rate. This says nothing about how they speak.

What they said8 Episodes1

Everything Renée Mauborgne said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Mauborgne: Benchmarking competitors drives industries into commoditization and imitation

“And one of the fundamental keys in Blue Ocean is that the more you focus on benchmarking your competition, we do that in an intent to stand out. But ironically, it helps us commoditize our own industry, and we end up in a continuous drive of imitation, driving…”

Renée Mauborgne Apr 4, 2024 ▶ 6:17 Less competition, more creation with Renée Mauborgne

Insight

Mauborgne: Brand strength is determined entirely by price versus utility

“We would argue that your brand is determined by your price versus the utility that you offer. When my price versus utility that I offer is dramatic and I offer a leap in value at a reasonable price point, I automatically have brand, I Automatically get people …”

Renée Mauborgne Apr 4, 2024 ▶ 11:17 Less competition, more creation with Renée Mauborgne

Prediction Not checkable as stated

Mauborgne: Directing AI at productivity causes short-term job displacement

“As long as we're using technology, AI, and we direct it at productivity, which is important, and while there may be new jobs created in the medium to long term, usually disruption in the short to medium term, Starts to let even more people go.”

Renée Mauborgne Apr 4, 2024 ▶ 27:28 Less competition, more creation with Renée Mauborgne

Insight

Mauborgne: Strategy Should Focus on Creating New Markets, Not Just Competing

“If you look at what strategy historically has always been, it's been about how do you compete, how do you analyze an existing industry, benchmark the competition within it, and position yourself in that industry in order to succeed. So that was the one half, a…”

Renée Mauborgne Apr 4, 2024 ▶ 4:27 Less competition, more creation with Renée Mauborgne

Insight

Mauborgne: Established companies struggle more with Blue Ocean shifts due to loss aversion

“We see it as effective both in small companies and in large companies, and I would say for established companies, some of the old ways of thinking and humanness and the fear inside of it, overcoming that in an organization to make that shift is a little bit ha…”

Renée Mauborgne Apr 4, 2024 ▶ 14:11 Less competition, more creation with Renée Mauborgne

Insight

Mauborgne: Successful Blue Ocean creators never outsource user research

“Most of the companies that create blue oceans, they never outsource their eyes. The power of directly observing, directly having conversations.”

Renée Mauborgne Apr 4, 2024 ▶ 25:59 Less competition, more creation with Renée Mauborgne

Insight

Mauborgne: Unaddressed everyday frictions offer opportunities for non-disruptive markets

“What we don't realize, I think, often is how many problems that we take for granted that we think is just a part of life, something to put up with, that actually we can set about and start to address it to create a new market that doesn't disrupt anyone else.”

Renée Mauborgne Apr 4, 2024 ▶ 21:40 Less competition, more creation with Renée Mauborgne

Assertion Partly supported

Mauborgne: Pet Halloween costumes market is worth $500 million

“So pet Halloween costumes is such a silly example. It's worth five hundred million, right?”

Renée Mauborgne Apr 4, 2024 ▶ 19:48 Less competition, more creation with Renée Mauborgne

Appearances (1)

Episode	Date	Speaking time
Less competition, more creation with Renée Mauborgne	Apr 4, 2024	15m

Renée Mauborgne

The record, in short

How they sound: not measured why? →

Appearances (1)

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