Mauborgne: Unaddressed everyday frictions offer opportunities for non-disruptive markets
Renée Mauborgne · Less competition, more creation with Renée Mauborgne · Apr 4, 2024 · at 21:40
INSEAD professor and author Renée Mauborgne discusses how aspiring entrepreneurs can identify non-disruptive commercial opportunities by examining common pain points.
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“What we don't realize, I think, often is how many problems that we take for granted that we think is just a part of life, something to put up with, that actually we can set about and start to address it to create a new market that doesn't disrupt anyone else.”
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