Jennifer Martin

Entrepreneur in Residence, Colgate University · 1 appearance on the record.

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founderexecutivecolgate.edu ↗

In 2012, she co-founded the heirloom snack brand Pipcorn with her brother Jeff Martin and sister-in-law Teresa Tsou, securing investment on Shark Tank. She previously led brand strategy as Chief Brand Officer at Pipcorn before serving as an entrepreneur in residence at Colgate University.

7statements → 3claims → 0claims resolved → 3.29/5average certainty → 1.57/5average debate potential → ≈4.5/5argument clarity, estimated → 1said about them ↓

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 opinions · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jennifer argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jennifer Martin on measured tape to publish a rate. This says nothing about how they speak.

Everything Jennifer Martin said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Jennifer Martin: 2020 corporate outreach to Black founders was often opportunistic promotion
“I think where it feels good is when it's companies or people who are reaching out to you who have always supported you, and they're just amplifying it. I think the part where it gets confusing of how to feel about it is when you can tell it's an opportunity fo…”
Jennifer Martin Apr 26, 2021 ▶ 1:29:20 Pipcorn: Jennifer and Jeff Martin
Insight
Jennifer Martin: Pipcorn over-indexed on seasonal gifting post-Oprah
“I think the Oprah, we sort of, like, pivoted A little bit too much to focus on, like, being an online gift, and we had to, like, swing all the way back to figure out, like, okay, well, that's seasonal, right? People love that for the holiday, but then the rest…”
Jennifer Martin Apr 26, 2021 ▶ 52:45 Pipcorn: Jennifer and Jeff Martin
Opinion
Jennifer Martin: 1990s gluten-free products used feed corn causing perceived allergies
“And a lot of the reason I couldn't eat corn was because at that time, the gluten-free products were all made with really, really bad corn, you know, like not corn that you're supposed to be eating, like it was like feed corn that basically we're eating, and so…”
Jennifer Martin Apr 26, 2021 ▶ 13:07 Pipcorn: Jennifer and Jeff Martin
Assertion Not checkable as stated
Jennifer Martin: Pipcorn received two term sheets within three weeks of fundraising
“Oh, no, the one thing I was just going to add was, like, we kicked off the fundraising process, and then I feel like in two weeks we had, or two or three weeks, we had, like, two term sheets.”
Jennifer Martin Apr 26, 2021 ▶ 1:13:18 Pipcorn: Jennifer and Jeff Martin
Assertion Not checkable as stated
Jennifer Martin: Pipcorn did not run any paid advertisements before 2020
“So we had never run any ads previous to like before 2020.”
Jennifer Martin Apr 26, 2021 ▶ 1:27:02 Pipcorn: Jennifer and Jeff Martin
Assertion Not checkable as stated
Jennifer Martin: Online sales make up 20% to 25% of Pipcorn's revenue
“No, that's correct. Yeah, I think it's like 20%, 20, 25% online, and then the rest is wholesale.”
Jennifer Martin Apr 26, 2021 ▶ 1:27:29 Pipcorn: Jennifer and Jeff Martin
Disclosure
Jennifer Martin: I refuse to laugh off discriminatory remarks to diffuse awkwardness
“In the past, I've always just laughed off. Somebody says a comment to me that's racist or sexist or homophobic or whatever it is, I laugh it off because I feel awkward and I don't want them to, you know, I just want to make the situation end, right? Like, that…”
Jennifer Martin Apr 26, 2021 ▶ 1:32:07 Pipcorn: Jennifer and Jeff Martin

The other half of the tape: Jennifer Martin's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Jennifer Martin, by other people (1)

Assertion Not checkable as stated
Jeff Martin: Pipcorn launched with just $3,000 in personal startup capital
“Incredibly low barriers to entry, where We could start with 3000 dollars in a bank account and get the equipment we needed and at least start.”
Jeff Martin Apr 26, 2021 ▶ 29:15 Pipcorn: Jennifer and Jeff Martin

Appearances (1)

EpisodeDateSpeaking time
Pipcorn: Jennifer and Jeff Martin Apr 26, 2021 24m
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