Jennifer Martin: Online sales make up 20% to 25% of Pipcorn's revenue
Jennifer Martin · Pipcorn: Jennifer and Jeff Martin · Apr 26, 2021 · at 1:27:29
Pipcorn co-founder Jennifer Martin breaks down the company's revenue split between direct-to-consumer digital channels and brick-and-mortar wholesale distribution.
0:00 / 0:07exact quote · 7.4s
720p mp4 · rendered on demand · StarZero watermark
“No, that's correct. Yeah, I think it's like 20%, 20, 25% online, and then the rest is wholesale.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jennifer Martin
Jennifer Martin: 2020 corporate outreach to Black founders was often opportunistic promotion
“I think where it feels good is when it's companies or people who are reaching out to you who have always supported you, and they're just amplifying it. I think the part where it gets confusing of how to feel about it is when you can tell it's an opportunity fo…”
Jennifer Martin: Pipcorn over-indexed on seasonal gifting post-Oprah
“I think the Oprah, we sort of, like, pivoted A little bit too much to focus on, like, being an online gift, and we had to, like, swing all the way back to figure out, like, okay, well, that's seasonal, right? People love that for the holiday, but then the rest…”
Jennifer Martin: 1990s gluten-free products used feed corn causing perceived allergies
“And a lot of the reason I couldn't eat corn was because at that time, the gluten-free products were all made with really, really bad corn, you know, like not corn that you're supposed to be eating, like it was like feed corn that basically we're eating, and so…”
Jennifer Martin: Pipcorn received two term sheets within three weeks of fundraising
“Oh, no, the one thing I was just going to add was, like, we kicked off the fundraising process, and then I feel like in two weeks we had, or two or three weeks, we had, like, two term sheets.”
Jennifer Martin: Pipcorn did not run any paid advertisements before 2020
“So we had never run any ads previous to like before 2020.”
Jennifer Martin: I refuse to laugh off discriminatory remarks to diffuse awkwardness
“In the past, I've always just laughed off. Somebody says a comment to me that's racist or sexist or homophobic or whatever it is, I laugh it off because I feel awkward and I don't want them to, you know, I just want to make the situation end, right? Like, that…”