Amanda Klane

Co-Founder, Foundership Ventures · 1 appearance on the record.

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founderexecutiveinvestoryasso.com ↗

Amanda Klane co-founded Yasso in 2009, pioneering commercial frozen Greek yogurt and scaling the brand until Unilever acquired it in 2023. She later co-founded Foundership Ventures to invest in emerging consumer brands, including high-protein beverage maker Slate Milk.

11statements → 8claims → 2claims resolved → 3.82/5average certainty → 1/5average debate potential → ≈4.5/5argument clarity, estimated →

2 supported 0 partly supported 0 contradicted 1 not yet assessed 5 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 3 insights · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Amanda argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Klane: Frozen and dairy are among grocery's most expensive shelf spaces
“Frozen and dairy are two of the most expensive spaces in the store because they require electricity”
Amanda Klane Sep 25, 2023 ▶ 57:08 Yasso: Amanda Klane and Drew Harrington

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Amanda Klane on measured tape to publish a rate. This says nothing about how they speak.

Everything Amanda Klane said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Klane: Replacing fat and sugar with protein makes frozen desserts icy
“What makes ice cream so smooth and have this great mouthfeel when you eat it is fat and sugar. And we wanted to remove or reduce those items and add in protein. And so we were taking out a lot of the key components that does make ice cream so delicious. And th…”
Amanda Klane Sep 25, 2023 ▶ 22:07 Yasso: Amanda Klane and Drew Harrington
Assertion Not checkable as stated
Klane: Yasso ruined factory equipment over a 10-year period
“We ruined a few pieces of equipment and plants over the last 10 years.”
Amanda Klane Sep 25, 2023 ▶ 32:50 Yasso: Amanda Klane and Drew Harrington
Assertion Not checkable as stated
Klane: Only three to five US co-packers could manufacture extruded novelties
“Outside of your big national food companies that have their own brands, in the co-packing world, there was maybe Three to five people that actually make this.”
Amanda Klane Sep 25, 2023 ▶ 34:14 Yasso: Amanda Klane and Drew Harrington
Assertion Not checkable as stated
Klane: Yasso's initial three-flavor pilot run cost nearly $100,000
“I don't remember the exact amount, but you kind of pay for like the day that the line is shut down, not producing something that's paying them full price. So like shy of a 100,000 dollars, but enough where we needed to like figure out how do we raise a little …”
Amanda Klane Sep 25, 2023 ▶ 39:13 Yasso: Amanda Klane and Drew Harrington
Insight
Klane: Club stores provide a massive packaging billboard effect over standard grocers
“Just because it's limited SKUs and just a massive display, you almost get this like billboard effect with your packaging that you don't necessarily get a regular grocer because you have potentially two to three SKUs on shelf in a way bigger category with more …”
Amanda Klane Sep 25, 2023 ▶ 46:20 Yasso: Amanda Klane and Drew Harrington
Assertion Not publicly verifiable
Klane: Yasso Generated $5M in Year One and $18M by 2013
“Oh, we did it five million dollars our first year in business by 13. We were doing around 18.”
Amanda Klane Sep 25, 2023 ▶ 56:14 Yasso: Amanda Klane and Drew Harrington
Assertion Supported
Klane: Frozen and dairy are among grocery's most expensive shelf spaces
“Frozen and dairy are two of the most expensive spaces in the store because they require electricity”
Amanda Klane Sep 25, 2023 ▶ 57:08 Yasso: Amanda Klane and Drew Harrington
Insight
Klane: Pint manufacturing is easier than ice cream novelty bars
“Pint manufacturing is a bit easier than ice cream novelties, which is what we make.”
Amanda Klane Sep 25, 2023 ▶ 19:54 Yasso: Amanda Klane and Drew Harrington
Assertion Not checkable as stated
Yasso Founders Shared One Enrollment to Penn State Ice Cream School
“Yeah, we didn't actually have enough money to sign us both up for the class, so we signed up for one entry into it, and it's in the middle of Pennsylvania in the dead of winter, which is just cold and barren at that time of year, but we signed up under Drew's …”
Amanda Klane Sep 25, 2023 ▶ 26:36 Yasso: Amanda Klane and Drew Harrington
Assertion Supported
Klane: University of Nebraska offered low-cost product R&D using students
“What we found was that the University of Nebraska had a food science program, and as part of that, they would do product development, and it ended up being an extremely affordable way to develop products because they would lean on students to help the developm…”
Amanda Klane Sep 25, 2023 ▶ 29:26 Yasso: Amanda Klane and Drew Harrington
Assertion Not checkable as stated
Klane: Few US manufacturers could produce Greek yogurt when Yasso started
“Greek yogurt was still fairly new to the U.S. Market, and there weren't a ton of people that could actually manufacture Greek yogurt.”
Amanda Klane Sep 25, 2023 ▶ 32:06 Yasso: Amanda Klane and Drew Harrington

Appearances (1)

EpisodeDateSpeaking time
Yasso: Amanda Klane and Drew Harrington Sep 25, 2023 19m
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