Yasso co-founder Amanda Klane discusses why starting with stick bars was technically harder than making pints of frozen Greek yogurt.
0:00 / 0:04exact quote · 4.9s
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“Pint manufacturing is a bit easier than ice cream novelties, which is what we make.”
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More from Amanda Klane
Insight
Klane: Replacing fat and sugar with protein makes frozen desserts icy
“What makes ice cream so smooth and have this great mouthfeel when you eat it is fat and sugar. And we wanted to remove or reduce those items and add in protein. And so we were taking out a lot of the key components that does make ice cream so delicious. And th…”
Amanda KlaneSep 25, 2023▶ 22:07Yasso: Amanda Klane and Drew Harrington
AssertionNot checkable as stated
Klane: Yasso ruined factory equipment over a 10-year period
“We ruined a few pieces of equipment and plants over the last 10 years.”
Amanda KlaneSep 25, 2023▶ 32:50Yasso: Amanda Klane and Drew Harrington
AssertionNot checkable as stated
Klane: Only three to five US co-packers could manufacture extruded novelties
“Outside of your big national food companies that have their own brands, in the co-packing world, there was maybe Three to five people that actually make this.”
Amanda KlaneSep 25, 2023▶ 34:14Yasso: Amanda Klane and Drew Harrington
AssertionNot checkable as stated
Klane: Yasso's initial three-flavor pilot run cost nearly $100,000
“I don't remember the exact amount, but you kind of pay for like the day that the line is shut down, not producing something that's paying them full price. So like shy of a 100,000 dollars, but enough where we needed to like figure out how do we raise a little …”
Amanda KlaneSep 25, 2023▶ 39:13Yasso: Amanda Klane and Drew Harrington
Insight
Klane: Club stores provide a massive packaging billboard effect over standard grocers
“Just because it's limited SKUs and just a massive display, you almost get this like billboard effect with your packaging that you don't necessarily get a regular grocer because you have potentially two to three SKUs on shelf in a way bigger category with more …”
Amanda KlaneSep 25, 2023▶ 46:20Yasso: Amanda Klane and Drew Harrington
AssertionNot publicly verifiable
Klane: Yasso Generated $5M in Year One and $18M by 2013
“Oh, we did it five million dollars our first year in business by 13. We were doing around 18.”
Amanda KlaneSep 25, 2023▶ 56:14Yasso: Amanda Klane and Drew Harrington
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