Greg Sewitz

Co-Founder and Co-CEO, Magic Spoon · 1 appearance on the record.

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Sewitz co-founded Magic Spoon in 2019, building a high-protein, low-sugar breakfast cereal brand that scaled from direct-to-consumer sales to tens of thousands of retail stores nationwide. Prior to Magic Spoon, he co-founded Exo, a food startup that popularized cricket flour protein bars before being acquired by Aspire Food Group in 2018.

9statements → 6claims → 4claims resolved → 100%fully supported → 3.89/5average certainty → 1.44/5average debate potential →

4 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 2 insights · 1 what if · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 4 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Greg argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Sewitz: Crickets share an allergen overlap with shellfish
“Crickets Have an allergen overlap with shellfish.”
Greg Sewitz Feb 12, 2024 ▶ 21:17 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Greg Sewitz on measured tape to publish a rate. This says nothing about how they speak.

Everything Greg Sewitz said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
Sewitz: Insect protein industry could be viable in 10 to 30 years
“And I do still believe that on the time frame of 10, 20, 30 years, it was totally something that could be viable as an entire industry”
Greg Sewitz Feb 12, 2024 ▶ 35:12 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Insight
Sewitz: Novel food products succeed on taste and utility, not intellectual interest
“You also had to really convince them that it was going to taste good and also meet the nutritional needs they were looking for from a protein bar, because ultimately the product was going to live or die on whether people kept buying it for the use case that we…”
Greg Sewitz Feb 12, 2024 ▶ 20:07 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Insight
Sewitz: Cereal manufacturing requires massive scale and capital intensity from start
“There's no way around the fact that you have to be running these machines for eight-hour shifts, you know, pumping out tens of thousands of pounds of cereal to even make it worth anyone's while, and so it's just, The whole product category operates at a much l…”
Greg Sewitz Feb 12, 2024 ▶ 1:06:26 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Assertion Supported
Sewitz: Crickets share an allergen overlap with shellfish
“Crickets Have an allergen overlap with shellfish.”
Greg Sewitz Feb 12, 2024 ▶ 21:17 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
What-if
Sewitz: Magic Spoon could not have launched 10 years earlier
“10 years ago, we really couldn't have launched this business with a formulation that we felt was close enough to really make that trade-off worth it of, you know, nutrition for flavor.”
Greg Sewitz Feb 12, 2024 ▶ 50:41 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Assertion Not checkable as stated
Sewitz: Allulose enabled Magic Spoon to use standard cereal manufacturing equipment
“And it can coat the cereal in a similar way, and so we were able to use a lot of the same equipment that regular cereal manufacturers use for our cereal.”
Greg Sewitz Feb 12, 2024 ▶ 51:04 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Assertion Supported
Sewitz: Crickets consume far less feed and water for equal protein
“Crickets consume far less feed, far less water, and produce equal amounts of protein, but the hiccup, obviously, is that they're crickets, and we have no history or tradition of eating insects in America”
Greg Sewitz Feb 12, 2024 ▶ 8:34 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Assertion Supported
Sewitz: U.S. cricket farming originally existed entirely for pet store reptile feed
“The whole cricket farming industry existed to service Petco, PetSmartz, and the reptile feeds of the world, basically.”
Greg Sewitz Feb 12, 2024 ▶ 10:30 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Assertion Supported
Sewitz: Thailand has over 20,000 cricket farms
“And so we actually ended up going to Thailand, where there's over 20,000 cricket farms. There's a Long tradition of raising crickets in backyards”
Greg Sewitz Feb 12, 2024 ▶ 33:06 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

Appearances (1)

EpisodeDateSpeaking time
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz Feb 12, 2024 20m
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