Greg Sewitz is the co-founder of Magic Spoon, explaining how the physical and chemical properties of allulose allowed them to leverage existing manufacturing infrastructure.
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“And it can coat the cereal in a similar way, and so we were able to use a lot of the same equipment that regular cereal manufacturers use for our cereal.”
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More from Greg Sewitz
PredictionNot checkable as stated
Sewitz: Insect protein industry could be viable in 10 to 30 years
“And I do still believe that on the time frame of 10, 20, 30 years, it was totally something that could be viable as an entire industry”
Greg SewitzFeb 12, 2024▶ 35:12Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Insight
Sewitz: Novel food products succeed on taste and utility, not intellectual interest
“You also had to really convince them that it was going to taste good and also meet the nutritional needs they were looking for from a protein bar, because ultimately the product was going to live or die on whether people kept buying it for the use case that we…”
Greg SewitzFeb 12, 2024▶ 20:07Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Insight
Sewitz: Cereal manufacturing requires massive scale and capital intensity from start
“There's no way around the fact that you have to be running these machines for eight-hour shifts, you know, pumping out tens of thousands of pounds of cereal to even make it worth anyone's while, and so it's just, The whole product category operates at a much l…”
Greg SewitzFeb 12, 2024▶ 1:06:26Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
AssertionSupported
Sewitz: Crickets share an allergen overlap with shellfish
“Crickets
Have an allergen overlap with shellfish.”
Greg SewitzFeb 12, 2024▶ 21:17Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
What-if
Sewitz: Magic Spoon could not have launched 10 years earlier
“10 years ago, we really couldn't have launched this business with a formulation that we felt was close enough to really make that trade-off worth it of, you know, nutrition for flavor.”
Greg SewitzFeb 12, 2024▶ 50:41Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
AssertionSupported
Sewitz: Crickets consume far less feed and water for equal protein
“Crickets consume far less feed, far less water, and produce equal amounts of protein, but the hiccup, obviously, is that they're crickets, and we have no history or tradition of eating insects in America”
Greg SewitzFeb 12, 2024▶ 8:34Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
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