Prediction Open · timeframe Sep 2028
Ben-Shitrit: Redefine Meat will become the world's biggest meat company
“We started saying to everybody, we're going to become the world's biggest meat company. This is what we're going to do. And if you're the world's biggest meat company, you're not selling the technology. You're selling meat.”
Prediction Not checkable as stated
Ben-Shitrit: Redefine Meat will match Wagyu beef quality within three years
“We believe that in three years from now, we can also provide a Wagyu beef with the same level of marbling, the same level of tenderness and richness of flavor.”
Prediction Didn’t hold up
Ben-Shitrit: Redefine Meat will reach profitability in two years
“So it's not 10 years, it's two years from now.”
Prediction Open · timeframe Sep 2033
Ben-Shitrit: Top 20 meat companies will include animal-free producers in a decade
“If you look even 10 years from now, out of the 20 biggest meat companies around the world, One company or two companies for sure will not rely on animals. This I have no doubt.”
Assertion Supported
Ben-Shitrit: Global cow population consumes more food and water than humans
“Most of the food around the world goes to cows and not to human beings. The water, the cows basically are one billion population of one billion. That eats more food and consumes more water than all of the human population.”
Insight
Ben-Shitrit: 3D printing is the only food tech capable of replicating steak complexity
“A steak is the most complicated food product that we eat, and there is no food technology that exists that can reach to this level of complexity, and three-D printing has a lot of disadvantages, a lot, but complexity is the number one benefit. There's no added…”
Prediction Not checkable as stated
Redefine Meat can be cheaper than animal meat at small scale
“As we grow with that, we will become cheaper in our production and we can lower the price and we can easily become at small scale cheaper than meat.”
Insight
Ben-Shitrit: Beef is not a single product but diverse culinary cultures
“So meat is not a single product. Beef is not a product. Beef is a world of different cultures, different supply chains, and they are all complicated, and they're all tasty. And all have different consumers that want them.”
Assertion Not checkable as stated
Ben-Shitrit: Redefine Meat is sold in basically every store in Israel
“In Israel, we're already there. So in Israel, you can buy a range of our product in basically every store.”
Assertion Not checkable as stated
Ben-Shitrit: Redefine Meat is profitable on a per-unit basis
“So we're actually selling, and on the individual level product, we are profitable.”
Prediction Not checkable as stated
Ben-Shitrit: Redefine Meat will dominate European food service in five years
“In five years from now, we're already a big meat company. We have a presence in Europe in basically every restaurant that you can imagine, because food service is a market that we dominate, and we are in all the nationwide retailers with our means range and ou…”
Disclosure
Ben-Shitrit: Impossible and Beyond ignored early 3D printed meat pitches
“So I actually emailed both impossible and beyond and told them you should start working on three D printed meat and I want to be the guy to do it. And they didn't answer.”
Disclosure
Redefine Meat originally planned to sell 3D printers to restaurants
“And we thought that that's it. That's our job is done. We filed a patent for that. And we thought that's easy. Now, only thing we need to do like six more months in the lab, and then we will sell a three D printer to every restaurant around the world.”
Assertion Supported
Ben-Shitrit: Redefine Meat partnered with Givaudan to engineer steak juiciness
“We found a collaboration with a flavor company that's called Jivodan, an amazing strategic partner, and we were able to develop this gush of blood that when you put in your mouth tastes like what comes out of steak.”
Disclosure
Ben-Shitrit: Redefine Meat will launch European retail rollout by late 2024
“Somewhere next year, a year from now, we'll start rolling out to more retailers in Europe with the products including our steaks, and then gradually grow until we reach also to the USA and then follow the same path.”
