Redefine Meat CEO Eshchar Ben-Shitrit discusses with Guy Raz the technological roadmap for replicating ultra-premium beef cuts using 3D printing.
0:00 / 0:08exact quote · 8.0s
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“We believe that in three years from now, we can also provide a Wagyu beef with the same level of marbling, the same level of tenderness and richness of flavor.”
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More from Eshchar Ben-Shitrit
PredictionOpen · timeframe Sep 2028
Ben-Shitrit: Redefine Meat will become the world's biggest meat company
“We started saying to everybody, we're going to become the world's biggest meat company. This is what we're going to do. And if you're the world's biggest meat company, you're not selling the technology. You're selling meat.”
Eshchar Ben-ShitritSep 28, 2023▶ 25:48When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
PredictionDidn’t hold up
Ben-Shitrit: Redefine Meat will reach profitability in two years
“So it's not 10 years, it's two years from now.”
Eshchar Ben-ShitritSep 28, 2023▶ 36:13When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
PredictionOpen · timeframe Sep 2033
Ben-Shitrit: Top 20 meat companies will include animal-free producers in a decade
“If you look even 10 years from now, out of the 20 biggest meat companies around the world, One company or two companies for sure will not rely on animals. This I have no doubt.”
Eshchar Ben-ShitritSep 28, 2023▶ 36:27When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
AssertionSupported
Ben-Shitrit: Global cow population consumes more food and water than humans
“Most of the food around the world goes to cows and not to human beings. The water, the cows basically are one billion population of one billion. That eats more food and consumes more water than all of the human population.”
Eshchar Ben-ShitritSep 28, 2023▶ 9:38When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
Insight
Ben-Shitrit: 3D printing is the only food tech capable of replicating steak complexity
“A steak is the most complicated food product that we eat, and there is no food technology that exists that can reach to this level of complexity, and three-D printing has a lot of disadvantages, a lot, but complexity is the number one benefit. There's no added…”
Eshchar Ben-ShitritSep 28, 2023▶ 14:59When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
PredictionNot checkable as stated
Redefine Meat can be cheaper than animal meat at small scale
“As we grow with that, we will become cheaper in our production and we can lower the price and we can easily become at small scale cheaper than meat.”
Eshchar Ben-ShitritSep 28, 2023▶ 34:52When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
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