Redefine Meat

“In Israel, we're already there. So in Israel, you can buy a range of our product in basically every store.”

“I thought, this is genius. And I did say, it's the most clever thing I've ever seen in my 45 years of being in a kitchen.”

“We started saying to everybody, we're going to become the world's biggest meat company. This is what we're going to do. And if you're the world's biggest meat company, you're not selling the technology. You're selling meat.”

“We believe that in three years from now, we can also provide a Wagyu beef with the same level of marbling, the same level of tenderness and richness of flavor.”

“So it's not 10 years, it's two years from now.”

“And we thought that that's it. That's our job is done. We filed a patent for that. And we thought that's easy. Now, only thing we need to do like six more months in the lab, and then we will sell a three D printer to every restaurant around the world.”

“So we're actually selling, and on the individual level product, we are profitable.”

“Somewhere next year, a year from now, we'll start rolling out to more retailers in Europe with the products including our steaks, and then gradually grow until we reach also to the USA and then follow the same path.”

“We found a collaboration with a flavor company that's called Jivodan, an amazing strategic partner, and we were able to develop this gush of blood that when you put in your mouth tastes like what comes out of steak.”

“In five years from now, we're already a big meat company. We have a presence in Europe in basically every restaurant that you can imagine, because food service is a market that we dominate, and we are in all the nationwide retailers with our means range and ou…”

“As we grow with that, we will become cheaper in our production and we can lower the price and we can easily become at small scale cheaper than meat.”