Bruce Heavin

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 4claims → 1claims resolved → 4/5average certainty → 2/5average debate potential → 2said about them ↓

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 3 insights · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bruce argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Early Lynda.com sold video tapes via mail-in checks without e-commerce

“We had no e-commerce. We had a thing on the website that said, send your check and money order to PO Box in Ojai, California, and then we had notified them by email when we got their payment. So people were sending their checks and money orders to our PO Box i…”

Bruce Heavin Sep 6, 2021 ▶ 33:25 Lynda.com: Lynda Weinman and Bruce Heavin

What they said8 What others said2 Episodes1

Everything Bruce Heavin said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Heavin: Taking venture capital starts a clock and shifts employee motives

“I knew the second you take a dime, we're starting a clock. We're starting expectations. It kind of changes the nature of people when they even come for a job interview. You know, the question is, how much stock do I get, you know?”

Bruce Heavin Sep 6, 2021 ▶ 57:57 Lynda.com: Lynda Weinman and Bruce Heavin

Opinion

Venture capital shifted Lynda.com to merciless EBITDA optimization

“And I think my fear was realized because it took away our passion and focus on education, and it drove it down Just a pure business path, and decisions were merciless. It was just about how to gain EBITDA, and it made working there a lot less fun.”

Bruce Heavin Sep 6, 2021 ▶ 1:01:34 Lynda.com: Lynda Weinman and Bruce Heavin

Insight

Adding closed captioning drove more growth for Lynda.com than paid marketing

“Believe it or not, it, the closed captioning was a very beneficial thing to us, more so than any marketing.”

Bruce Heavin Sep 6, 2021 ▶ 44:37 Lynda.com: Lynda Weinman and Bruce Heavin

Insight

Heavin: Data analytics cannot successfully drive educational content programming

“You can't do all this based on data analytics to understand what you need to do for programming of content for learning. But I kind of always had this belief you had to be a little bit of a bookie and a fortune teller. And the data analytics is very important,…”

Bruce Heavin Sep 6, 2021 ▶ 54:33 Lynda.com: Lynda Weinman and Bruce Heavin

Assertion Not checkable as stated

Lynda.com secured massive enterprise adoption entirely through organic employee demand

“A lot of people who taught web design and Photoshop were using our courses, and they were bringing it into their schools and into their companies, so we'd be installed in all of Apple, all of Adobe, all of Microsoft, all of Google, and the employees were start…”

Bruce Heavin Sep 6, 2021 ▶ 44:08 Lynda.com: Lynda Weinman and Bruce Heavin

Assertion Not checkable as stated

Heavin: Employee departures surged at Lynda.com after raising venture capital

“It made working there a lot less interesting, and I could tell you I could count on one hand how many people chose to leave before we took money. But after we took money and the business started changing because of investors, because of this pressure, we had m…”

Bruce Heavin Sep 6, 2021 ▶ 1:02:00 Lynda.com: Lynda Weinman and Bruce Heavin

Assertion Not checkable as stated

Bruce Heavin: Adobe and Martha Stewart sent employees to Lynda.com workshops

“And we were having Adobe sending their employees to us. Martha Stewart was sending employees to us.”

Bruce Heavin Sep 6, 2021 ▶ 29:45 Lynda.com: Lynda Weinman and Bruce Heavin

Assertion Supported

Early Lynda.com sold video tapes via mail-in checks without e-commerce

Bruce Heavin Sep 6, 2021 ▶ 33:25 Lynda.com: Lynda Weinman and Bruce Heavin

The other half of the tape: Bruce Heavin's own voice is left out of every number here. 2 statements on the record name them. every mention, with the transcript →

Statements about Bruce Heavin, by other people (2)

Opinion

Weinman realized her hired CEO held more power than the founders

“And I realized very late in the game that the CEO had more power than I did. And more power than Bruce did.”

Lynda Weinman Sep 6, 2021 ▶ 1:00:44 Lynda.com: Lynda Weinman and Bruce Heavin

Assertion Not checkable as stated

LinkedIn never contacted Lynda Weinman during her post-acquisition consulting agreement

“Yeah, I mean, they had a consulting agreement with me, not with Bruce. I think it was for three months. They never once called me.”

Lynda Weinman Sep 6, 2021 ▶ 1:07:09 Lynda.com: Lynda Weinman and Bruce Heavin

Appearances (1)

Episode	Date	Speaking time
Lynda.com: Lynda Weinman and Bruce Heavin	Sep 6, 2021	9m

Bruce Heavin

The record, in short

Their most notable supported claim

Statements about Bruce Heavin, by other people (2)

Appearances (1)

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