Heavin: Data analytics cannot successfully drive educational content programming
Bruce Heavin · Lynda.com: Lynda Weinman and Bruce Heavin · Sep 6, 2021 · at 54:33
Bruce Heavin, co-founder of Lynda.com, argues that programming educational courses requires intuitive trend forecasting rather than relying purely on backward-looking data analytics.
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“You can't do all this based on data analytics to understand what you need to do for programming of content for learning. But I kind of always had this belief you had to be a little bit of a bookie and a fortune teller. And the data analytics is very important, but it's not the main driver. It only tells you where have you been and what you've done with the stuff you have. But to be that futurist, that, that bookie, that fortune teller, you have to know where the industry is going, and what to teach, and what are the trends.”
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