Dave Dahl

Co-founder, Dave's Killer Bread · 1 appearance on the record.

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founderauthorotherdavedahl360.com ↗Wikipedia ↗

After serving 15 years in prison, Dahl rejoined his family's bakery business and launched Dave’s Killer Bread in 2005. It became the top-selling organic bread brand in the United States before selling to Flowers Foods in 2015 for $275 million.

15statements → 12claims → 6claims resolved → 83%fully supported → 4.13/5average certainty → 1.33/5average debate potential → ≈4.5/5argument clarity, estimated →

5 supported 1 partly supported 0 contradicted 1 not yet assessed 5 not checkable as stated how the 12 claims stand · each chip opens the sources

12 assertions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 12 claims: statements the public record can support or contradict. 6 are resolved, 1 is not yet assessed, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Dave argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

A private equity firm bought 50% of Dave's Killer Bread in 2012

“Exactly half. Yes.”

Dave Dahl Jul 1, 2019 ▶ 45:58 Dave's Killer Bread: Dave Dahl

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

none yet certainty 3

88% certainty 4

100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Dave Dahl on measured tape to publish a rate. This says nothing about how they speak.

What they said15 Episodes1

Everything Dave Dahl said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Dave Dahl: Eating fresh, hot bread is a poor test of quality

“I hardly ever would eat it hot because that's really not, not a good test of how good it is.”

Dave Dahl Jul 1, 2019 ▶ 28:11 Dave's Killer Bread: Dave Dahl

Assertion Not checkable as stated

Dave Dahl: Marketing firm rejected ex-con branding and name as too risky

“We went to a marketing firm to tell the story, this ex-con, this killer bread, and they're like, nah, nah, it's too risky, and all this stuff.”

Dave Dahl Jul 1, 2019 ▶ 37:07 Dave's Killer Bread: Dave Dahl

Insight

Dave Dahl says second-chance hiring provides employers with amazing workers

“People do change, and when they're ready, how great would it be to give them that opportunity, and then we get an amazing employee.”

Dave Dahl Jul 1, 2019 ▶ 44:59 Dave's Killer Bread: Dave Dahl

Assertion Not checkable as stated

Temp agencies exclusively sent formerly incarcerated people to Dave's Killer Bread

“Once the temporary services, and that's how we recruited our people generally. Once they found out that we were felon friendly, it was funny, that's all they sent us. We were hiring so fast that, you know, we ended up hiring a lot more felons, and it just work…”

Dave Dahl Jul 1, 2019 ▶ 45:14 Dave's Killer Bread: Dave Dahl

Assertion Not checkable as stated

Dave Dahl: Dave's Killer Bread CEO barred him from company property

“I had decided that day that I was going to go against the new CEO's mandate that I was not supposed to be on the property.”

Dave Dahl Jul 1, 2019 ▶ 50:25 Dave's Killer Bread: Dave Dahl

Assertion Not publicly verifiable

Dahl: Contract manufacturing for Trader Joe's sustained Nature Bake

“And somehow they managed to become contract manufacturers of for Trader Joe's, which was really the bread and butter for the business before I got out.”

Dave Dahl Jul 1, 2019 ▶ 23:00 Dave's Killer Bread: Dave Dahl

Assertion Not checkable as stated

Dave Dahl: Relocating production cost $1.5M with zero supporting cash flow

“It cost us a million and a half to move to this new facility, and a million and a half to us then was a lot of money. And there was no cash flow to support that. It was all based on the future.”

Dave Dahl Jul 1, 2019 ▶ 41:18 Dave's Killer Bread: Dave Dahl

Assertion Supported

A private equity firm bought 50% of Dave's Killer Bread in 2012

“Exactly half. Yes.”

Dave Dahl Jul 1, 2019 ▶ 45:58 Dave's Killer Bread: Dave Dahl

Assertion Partly supported

Dave Dahl checked into Cedar Hills Hospital following a 2013 arrest

“I went to jail for, like, 36 hours, and I was seeing all this stuff about me on TV, and I wasn't, you know, I was freaky. But my attorney tells me, look, dude, you have to check in to Cedar Hills Hospital, mental hospital because you're not quite right. So eve…”

Dave Dahl Jul 1, 2019 ▶ 53:27 Dave's Killer Bread: Dave Dahl

Assertion Supported

Dave Dahl: Dave's Killer Bread sold for $275 million

“Two 75, yeah.”

Dave Dahl Jul 1, 2019 ▶ 58:07 Dave's Killer Bread: Dave Dahl

Assertion Supported

Dave Dahl's father shifted the family bakery to whole grains via Adventist influence

“At some point my dad decided that he wanted to do more More whole grains and, ah, no animal fats. That was, it was revolutionary at the time. But that was definitely the Seventh-day Adventist influence.”

Dave Dahl Jul 1, 2019 ▶ 5:01 Dave's Killer Bread: Dave Dahl

Disclosure

Dave Dahl turned to burglary to fund his methamphetamine addiction

“Eventually it was unsustainable, and so I lost that job, and I started doing car burglaries, then eventually business and house burglaries. To pay for the dope.”

Dave Dahl Jul 1, 2019 ▶ 15:06 Dave's Killer Bread: Dave Dahl

Assertion Supported

Dave Dahl spent 15 years in prison and jail

“It comes up to just around 15 years in prison and jail.”

Dave Dahl Jul 1, 2019 ▶ 16:03 Dave's Killer Bread: Dave Dahl

Assertion Not checkable as stated

Dave Dahl rejoined the family bakery at $12 an hour after prison

“I had to prove myself at the very low, the very lowest .12 bucks an hour.”

Dave Dahl Jul 1, 2019 ▶ 23:35 Dave's Killer Bread: Dave Dahl

Assertion Supported

Dave Dahl's father was Bob's Red Mill's first wholesale flour customer

“In fact, my dad was Bob's first whole wheat flour wholesale customer.”

Dave Dahl Jul 1, 2019 ▶ 40:28 Dave's Killer Bread: Dave Dahl

Appearances (1)

Episode	Date	Speaking time
Dave's Killer Bread: Dave Dahl	Jul 1, 2019	36m

Dave Dahl

The record, in short

Their most notable supported claim

Expressed certainty vs assessment result

How they sound: not measured why? →

Appearances (1)

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