Dave Dahl explains his testing methodology when formulating commercial shelf-stable bread.
Assertion Not checkable as stated
Dave Dahl: Marketing firm rejected ex-con branding and name as too risky
“We went to a marketing firm to tell the story, this ex-con, this killer bread, and they're like, nah, nah, it's too risky, and all this stuff.”
Insight
Dave Dahl says second-chance hiring provides employers with amazing workers
“People do change, and when they're ready, how great would it be to give them that opportunity, and then we get an amazing employee.”
Assertion Not checkable as stated
Temp agencies exclusively sent formerly incarcerated people to Dave's Killer Bread
“Once the temporary services, and that's how we recruited our people generally. Once they found out that we were felon friendly, it was funny, that's all they sent us. We were hiring so fast that, you know, we ended up hiring a lot more felons, and it just work…”
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Dave Dahl: Dave's Killer Bread CEO barred him from company property
“I had decided that day that I was going to go against the new CEO's mandate that I was not supposed to be on the property.”
Assertion Not publicly verifiable
Dahl: Contract manufacturing for Trader Joe's sustained Nature Bake
“And somehow they managed to become contract manufacturers of for Trader Joe's, which was really the bread and butter for the business before I got out.”
Assertion Not checkable as stated
Dave Dahl: Relocating production cost $1.5M with zero supporting cash flow
“It cost us a million and a half to move to this new facility, and a million and a half to us then was a lot of money.
And there was no cash flow to support that.
It was all based on the future.”