Kelsey MacDermaid

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

7statements → 2claims → 0claims resolved → 4.14/5average certainty → 1.29/5average debate potential → ≈4.5/5argument clarity, estimated →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kelsey argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kelsey MacDermaid on measured tape to publish a rate. This says nothing about how they speak.

Everything Kelsey MacDermaid said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
The Sorry Girls rejected traditional TV contracts due to restrictive terms
“We've reached a point where we've had a few television contracts put in front of us, and we have to turn them away just because they're so restricting, and it's not viable for us to do anything in traditional media when we already have something that we've bui…”
Kelsey MacDermaid Jun 23, 2022 ▶ 38:48 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Disclosure
MacDermaid reveals YouTube AdSense does not come close to sustaining their business
“Yeah, not really close. We have a lot of overhead now. It just has slowly, slowly built as we've needed different members of our team to help sustain everything that we have going on. We have a bigger office now, you know, upgraded from that 200 square foot of…”
Kelsey MacDermaid Jun 23, 2022 ▶ 20:49 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Disclosure
The Sorry Girls generates between $1 million and $5 million annually
“Over a million, under five?”
Kelsey MacDermaid Jun 23, 2022 ▶ 21:26 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Insight
Negative online comments still benefit creators by driving engagement and ad revenue
“If somebody wants to say something that mean, I think it says more about them than it says about us, and also comments are engagement, so even if it's a negative comment, it's engagement, they showed up, they saw the ad, so.”
Kelsey MacDermaid Jun 23, 2022 ▶ 34:24 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Disclosure
The Sorry Girls want to build products decoupled from their on-camera presence
“Goals is to figure out what we can build that won't rely on our faces showing up to the office at nine a.m.”
Kelsey MacDermaid Jun 23, 2022 ▶ 41:23 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Assertion Not checkable as stated
The Sorry Girls never paid for ads to grow their YouTube audience
“I mean, we never paid for, like, ads or anything. It was just, it was taking opportunities that came to us, whether it was to be on, like, a local talk show, talking about a DIY project, or just creating those videos that we were excited by, that we knew the a…”
Kelsey MacDermaid Jun 23, 2022 ▶ 18:03 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Assertion Not checkable as stated
The Sorry Girls licensed short-form DIY content for airline in-flight entertainment
“We recently had an airline license it to be short form content in the entertainment system.”
Kelsey MacDermaid Jun 23, 2022 ▶ 26:06 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

Appearances (1)

EpisodeDateSpeaking time
HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright Jun 23, 2022 10m
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