The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Kelsey MacDermaid no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 7 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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3exchanges match
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Answered produced feed D 5 · C 5 · P 5 · Cm 5 5.00

Q And at what point in sort of putting these videos up, was it pretty soon after you became YouTube partners that you thought, let's make this our full-time jobs?

A It actually took a little while. So we started film school in 2010. We were creating the videos throughout school. We graduated in 2014, and we actually went into the film world. So Becky went and worked in the art department on commercial sets and film sets. I was working as a production coordinator for a commercial production company, and I think we just got so busy in the film world And the YouTube channel was still growing that it was like, we need to make a decision. We either need to be in the traditional film world, or we need to pursue our YouTube channel. And we made the decision to go and be full time with just our YouTube channel.

AI assessment note: “It actually took a little while. So we started film school in 2010.”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q me, how did you get your audience? What'd you do? And we didn't do anything. There was no, like, tricks. It just, over time, we did a lot of work. We do a lot of work. We work really hard on making a quality show. What about you? I mean, is it a similar story? Is it just grinding and grinding and slowly but surely people finding out about you?

A I think that's pretty much it. I mean, we never paid for, like, ads or anything. It was just, it was taking opportunities that came to us, whether it was to be on, like, a local talk show, talking about a DIY project, or just creating those videos that we were excited by, that we knew the audience was going to be excited by. You know, when we met our manager in Toronto, who, again, we were not seeing managers of YouTube channels back then, but Meeting him opened up the doors to more opportunities, saying yes to brands that came our way. I think just a combination of a bunch of things and working hard and treating it like it is our full-time job and where we're making our money is, is how we were able to grow it.

AI assessment note: “I think that's pretty much it. I mean, we never paid for, like, ads”

Answered produced feed D 5 · C 4 · P 4 · Cm 4 4.30

Q because on the one hand, you don't want to alienate your viewers, right? But on the other hand, you need to create a sustainable business model. So there are some YouTubers who will just do any brand partnerships. We'll do whatever comes through the door. And there are others who have a different approach around that. How do you know if it's the right brand partner? What is your criteria?

A We definitely do not agree to every single brand deal that arises. I think that we look at our values and We look at if it's going to be a value to our audience, if they're going to find it an interesting brand, an informative brand. We look at the brand's values. Uh, we always look into what their sustainability practices are, how they operate. These things are all important to us when we're choosing a brand. And then, you know, there's also the little piece of the pie that it has to be the right, the right monetary value in order for us to include it in a video. Then I also want to thank the audiences out there for watching ads, for listening to brand integrations, because they really Are clearly the lifeline of creators that are trying to create content for free for audiences.

AI assessment note: “we look at our values and We look at if it's going to be a value”

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