The Sorry Girls want to build products decoupled from their on-camera presence
Kelsey MacDermaid · HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright · Jun 23, 2022 · at 41:23
Kelsey MacDermaid, co-founder of The Sorry Girls, discusses the long-term business strategy of scaling beyond personal on-camera hosting.
0:00 / 0:06exact quote · 6.9s
720p mp4 · rendered on demand · StarZero watermark
“Goals is to figure out what we can build that won't rely on our faces showing up to the office at nine a.m.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kelsey MacDermaid
The Sorry Girls rejected traditional TV contracts due to restrictive terms
“We've reached a point where we've had a few television contracts put in front of us, and we have to turn them away just because they're so restricting, and it's not viable for us to do anything in traditional media when we already have something that we've bui…”
MacDermaid reveals YouTube AdSense does not come close to sustaining their business
“Yeah, not really close. We have a lot of overhead now. It just has slowly, slowly built as we've needed different members of our team to help sustain everything that we have going on. We have a bigger office now, you know, upgraded from that 200 square foot of…”
Negative online comments still benefit creators by driving engagement and ad revenue
“If somebody wants to say something that mean, I think it says more about them than it says about us, and also comments are engagement, so even if it's a negative comment, it's engagement, they showed up, they saw the ad, so.”
The Sorry Girls never paid for ads to grow their YouTube audience
“I mean, we never paid for, like, ads or anything. It was just, it was taking opportunities that came to us, whether it was to be on, like, a local talk show, talking about a DIY project, or just creating those videos that we were excited by, that we knew the a…”