The Sorry Girls

16 statements across 1 episodes · 6 bullish · 3 bearish · 2 people on the record · first statement Jun 23, 2022 by Kelsey MacDermaid · said 14 times in 1 episodes since 2022 · across every show →

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brought up most by Guy Raz (14)

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2022 14 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about The Sorry Girls, oldest first

Jun 23, 2022
Disclosure
The Sorry Girls want to build products decoupled from their on-camera presence
“Goals is to figure out what we can build that won't rely on our faces showing up to the office at nine a.m.”
Kelsey MacDermaid Jun 23, 2022 ▶ 41:23 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 positive
Disclosure
The Sorry Girls currently employs eight full-time team members
“And knowing that we employ, you know, eight people and have offered jobs to eight different people is really cool to say we can do that.”
Becky Wright Jun 23, 2022 ▶ 21:34 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 neutral
Insight
Higher creator production quality invites unfair comparisons to network television shows
“With every new step you make, I think you advance yourself into, like, a new bracket of people to be compared with So as our content got more and more show-like, we were now compared with the people on HGTV making these, you know, million-dollar series, and as…”
Becky Wright Jun 23, 2022 ▶ 30:42 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022
Assertion Not checkable as stated
The Sorry Girls never paid for ads to grow their YouTube audience
“I mean, we never paid for, like, ads or anything. It was just, it was taking opportunities that came to us, whether it was to be on, like, a local talk show, talking about a DIY project, or just creating those videos that we were excited by, that we knew the a…”
Kelsey MacDermaid Jun 23, 2022 ▶ 18:03 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 neutral
Insight
Wright warns that extended YouTube hiatuses destroy audience momentum
“We had seen other people take a pause from YouTube for an extended period of time, and try and come back, and their online presence just wasn't the same. It's kind of like a train you need to catch on as it's going.”
Becky Wright Jun 23, 2022 ▶ 13:55 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 negative
Disclosure
The Sorry Girls refuse to sell typical creator merchandise to avoid overconsumption
“I think we just don't want to promote overconsumption and buying things just for the sake that maybe our name is attached to it.”
Becky Wright Jun 23, 2022 ▶ 27:51 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 neutral
Disclosure
The Sorry Girls generates between $1 million and $5 million annually
“Over a million, under five?”
Kelsey MacDermaid Jun 23, 2022 ▶ 21:26 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 negative
Disclosure
The Sorry Girls rejected traditional TV contracts due to restrictive terms
“We've reached a point where we've had a few television contracts put in front of us, and we have to turn them away just because they're so restricting, and it's not viable for us to do anything in traditional media when we already have something that we've bui…”
Kelsey MacDermaid Jun 23, 2022 ▶ 38:48 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 positive
Insight
Wright believes YouTube is not oversaturated because distinct new voices still succeed
“Every time I start to think there's not, there's a new creator or channel that pops up that started three months ago and somehow now has more views than we do. So I think there's always space for new voices, and I think that's really what it is, is finding you…”
Becky Wright Jun 23, 2022 ▶ 32:45 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 positive
Opinion
YouTube viewers are clicking subscribe less, but viewership diversity is growing
“But I think that people are maybe physically hitting the subscribe button a little less than they were five years ago, but eyeballs on videos and the diversity of where we're now getting views from, I think is still growing, which is really great.”
Becky Wright Jun 23, 2022 ▶ 36:56 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 positive
Assertion Not checkable as stated
The Sorry Girls licensed short-form DIY content for airline in-flight entertainment
“We recently had an airline license it to be short form content in the entertainment system.”
Kelsey MacDermaid Jun 23, 2022 ▶ 26:06 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 positive
Insight
Showing beginners' mistakes authentically made their DIY content accessible and successful
“I think the thing that was really successful for us was showing that online, that this is our first time using this, and we're going to gonna show you how it's not so scary, and it really made it feel more accessible to people out there as well.”
Becky Wright Jun 23, 2022 ▶ 10:13 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 positive
Insight
Negative online comments still benefit creators by driving engagement and ad revenue
“If somebody wants to say something that mean, I think it says more about them than it says about us, and also comments are engagement, so even if it's a negative comment, it's engagement, they showed up, they saw the ad, so.”
Kelsey MacDermaid Jun 23, 2022 ▶ 34:24 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022
Assertion Not checkable as stated
The Sorry Girls' early Halloween tutorial hit 100,000 views in 2011
“I think it, I want to say it got around a 100,000 views that year.”
Becky Wright Jun 23, 2022 ▶ 5:45 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 neutral
Assertion Not checkable as stated
Wright lacks official training in most renovation skills featured on the channel
“I have no official training in most of this stuff that we're doing these days.”
Becky Wright Jun 23, 2022 ▶ 9:58 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
Jun 23, 2022 negative
Disclosure
MacDermaid reveals YouTube AdSense does not come close to sustaining their business
“Yeah, not really close. We have a lot of overhead now. It just has slowly, slowly built as we've needed different members of our team to help sustain everything that we have going on. We have a bigger office now, you know, upgraded from that 200 square foot of…”
Kelsey MacDermaid Jun 23, 2022 ▶ 20:49 HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
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