YouTube viewers are clicking subscribe less, but viewership diversity is growing
Becky Wright · HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright · Jun 23, 2022 · at 36:56
Becky Wright, co-founder of The Sorry Girls, explains evolving creator economy metrics and platform consumption shifts to Guy Raz.
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“But I think that people are maybe physically hitting the subscribe button a little less than they were five years ago, but eyeballs on videos and the diversity of where we're now getting views from, I think is still growing, which is really great.”
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“I think the thing that was really successful for us was showing that online, that this is our first time using this, and we're going to gonna show you how it's not so scary, and it really made it feel more accessible to people out there as well.”