McGowan: Crumbl has more TikTok followers than Starbucks and Nike combined
Jason McGowan · Crumbl: Jason McGowan · Aug 11, 2025 · at 52:07
Crumbl co-founder Jason McGowan discusses the brand's early viral growth and audience size on TikTok.
0:00 / 0:02exact quote · 2.7s
720p mp4 · rendered on demand · StarZero watermark
“Starbucks and Nucky combined, I think we have more than both of those combined, yeah.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jason McGowan
Crumbl closes all locations on Sundays to prioritize employee family time
“We want to be able to give bakers time off. We want them to be able to spend time with their friends and families. And this is just core to who we are. It's spending time with family. And if people want to worship on Sundays or they want to do other things on …”
McGowan: Businesses should focus on fans because critics do not pay
“Our critics don't pay for our business. Our fans do.”
McGowan regrets suing copycat competitors, saying it distracted from Crumbl's focus
“Looking back on it, I think, I don't think it was worth the time and the energy. Our whole career has been built on not focusing on competitors, and then all of a sudden this happened, and it caused us to lose focus for a little bit, to be honest, too. So, I w…”
McGowan: Crumbl leased space and bought equipment before finalizing recipe
“We rented out the building, we got the commercial equipment, we did all that, and we still didn't even know what the recipe was.”