Crumbl co-founder Jason McGowan discusses dealing with negative online reviews and controversy over experimental cookie flavors.
Disclosure
Crumbl closes all locations on Sundays to prioritize employee family time
“We want to be able to give bakers time off. We want them to be able to spend time with their friends and families. And this is just core to who we are. It's spending time with family. And if people want to worship on Sundays or they want to do other things on …”
Insight
McGowan regrets suing copycat competitors, saying it distracted from Crumbl's focus
“Looking back on it, I think, I don't think it was worth the time and the energy. Our whole career has been built on not focusing on competitors, and then all of a sudden this happened, and it caused us to lose focus for a little bit, to be honest, too. So, I w…”
Assertion Not checkable as stated
McGowan: Crumbl leased space and bought equipment before finalizing recipe
“We rented out the building, we got the commercial equipment, we did all that, and we still didn't even know what the recipe was.”
Disclosure
Crumbl built its first storefront without knowing they needed municipal permits
“Even at the time, I didn't even, this, I didn't even know that you were supposed to get, like, permits and all those kinds of things to do a lot of these things. So we were doing some of these things without permits”
Assertion Not publicly verifiable
Crumbl chose milk chocolate chips over semi-sweet based on a Twitter poll
“And so we put a survey out on Twitter and the survey results came back and it was 70% milk chocolate chip, 30% semi-sweet. And that's how we decided that we were going to go with milk chocolate chips instead of semi-sweet.”
Insight
Crumbl slashed delivery costs by dispatching drivers with surplus warm cookies
“Well, what we learned we could do was, is we wouldn't send out drivers with the exact order, because remember, there's only one flavor. We would send them out with way more cookies than they already had current orders for. And so as a new order would pop up, i…”