TikTok

“TikTok, which is Chinese owned, and de facto controlled by the Chinese government, by the way, and owns the data of literally every single teenager in the United States.”

“Their ad stack sucks. They serve up really bad ads. There's no signal, really bad conversion. Like it's just a bad ad stack. And so when advertisers are comparing it to like Snapchat, Instagram, you know, TikTok, all the other places they can advertise, it's n…”

“The windows of opportunities are starting to get shorter and shorter. So like you're talking about 2002 1006, well, it's affiliate market or really search. Like I look at it more on the search side, right? That's the, I have like a six, nice six year window. B…”

“Obviously, Vine wasn't the first to do that, but they were the first really to bring that you know, that, that mechanic out there.”

“For us, short form is important, but it's hard to monetize. And so you have to do short form in a really inexpensive way. And so either you need to take long form. And make it in short form, right? So take a podcast, clip this up, and put it all over TikTok. T…”

“He's got 346,000 followers on TikTok. He's got 10, ten million likes and his Average engagement rate, which is, I have, I use a tool called vidIQ, it's a Chrome extension to figure that out is eight percent.”

“We are at a 150,000 followers on that account. And that with our old app got us, we grew our Iris app to a 150,000 downloads, mainly through TikTok, all organic.”

“We've built a million plus followers through this idea. And it's just been me. I've run the Twitter accounts. I run all the TikToks. I run the Instagrams.”

“Before you get big and before you launch a product, if you create a personal brand, more people want to follow personal brands, but the downside is you don't get as many clicks. Once you have the larger account, you switch it, we switch it to join autopilot an…”

“Well, but don't you think that in five years, hypothetically, Like, why do you need content creators if TikTok, TikTok already knows so well what you like, what is your interest? Like, why would you need content creators if the AI models are so fast and GPUs a…”

“I think what Lanza is eventually gonna do, but I'm pretty sure Instagram or TikTok is gonna go there. It's like, you will have your own editor of your own face, where you can just type in what you want to see right now, and it just outputs the photos for you. …”

“I think they should ban and then force a sale.”

“I'm making a prediction. YouTube is going to buy TikTok. They're going to spin out YouTube. It's going to go public, five hundred billion dollar company. Done. Clip this. Editor, clip this for when this happens in the next 12 months.”

“He said that he had analyzed the top 1000 best performing Mr. Beast TikToks across the platform every month, and found that 15 months ago, the average length of these videos was 28 seconds. It is now 40 seconds, a 43% increase.”

“Going viral a single time for something that you don't actually care about is actually detrimental to your business and to your algorithm. As a platform, because now all of your new content is going to be shown to that audience. That isn't the actual audience …”

“The real relationships that you're trying to build with your community aren't built in one video. They aren't built from the single video that the person saw. They're built from the videos that they see after that one video, the smaller ones, That don't pop of…”

“So like literally, if you take those five things, I'll say it in kind of TikTok, or I even would say short form, because majority of the content now is works on any platform, but a hook, a setting, a conflict, a resolution, and a call to action.”

“I think somebody that does a really good job, a company that does a really good job, by creating original content that's contextual to the platform, that is entertaining to watch, and fits in the culture, is Bose.”

“I think that trends are fleeting. It's not, trends are not a sustainable model for people to use in perpetuity.”

“95% of MVPs could be a WhatsApp group. You know, like, or an Instagram or a TikTok or a Twitter account, you know, it's a free account that you can just start inviting people and start with your friends.”

“There's definitely this movement and you're seeing it on, on the forefront, just being on, like, writing your books, and on, being on Instagram, of people wanting wanting almost, like, the anti-products. They want the anti-TikTok.”

“He's got 2.2 million followers on TikTok, and he basically goes into the Diamond District in, in New York, and he negotiates on luxury watches, and he has a camera crew that follows him.”

“And especially as the algorithms are becoming more for you page versus, you know, follower base where followers are becoming less and less valuable and the type of stuff that's getting seen on, on people's feeds has to be, it's similar to like how TikTok works…”

“Like all searches are going to go towards this. This is where it's starting. This is where discovery is starting from a person's marketing journey now.”

“Any content that's going viral related to a creator inventing a new style of making work and sharing it on TikTok is a product that could be sold on a monthly basis as a box company or in a marketplace.”

“The reason this is happening is LinkedIn is rolling out like a for you page feed, just like TikTok.”

“Like, you know, that to me says that there's something about this behavior that breaks the algorithm. So if I can reverse engineer a product to arrive at that output easily and faster for people, then that to me feels like, oh, okay, there's a way for this to …”

“I think there's probably a thousand startup ideas that you can do just by looking at what's trending on TikTok in terms of challenges and making it easier for those people to do those challenges.”

“If you're like an operator or you're an entrepreneur and you're basically saying, Hey, look, let's go 50, 50 on this. I'll take care of everything. You just do the marketing and the distribution and just kind of pump this out. I'm seeing a lot more startups an…”

“And people like that are making, You know, 10 to a hundred K a month on these channels.”

“Cause like, I think there's going to be platforms built for this, like where there, it'll be like a sandbox thing where it'll, it'll be like the TikTok of social, of applications where you can like create a little environment and you scroll through them, find …”

“I worked with this water brand called chlorophyll water, where he was really early on TikTok, the founder seeded out a ton of product on TikTok. When he launched, we had this whole SEO strategy we put together, but he had, there was something like a billion vi…”

“Basically there's just so many logistics around shipping and customer service and compliance and violations and strikes. That's like all automated by TikTok that you have to be, you need to have a uniquely insane and process driven operational person who is de…”

“So if you are a niche product, you have less of a chance of reaching your audience there, but you have a product with wide appeal and you have a viral format, you have a lot of opportunity for success. But I still don't think of that as a YouTube, YouTube as a…”

“Twitter is changing so fast, and I think Elon is, Elon knows what he's doing, and he's chasing engagement, chasing daily active users, and it's going to point him towards a TikTok, Instagram type model. So I'm worried that we're going all video over time on Tw…”

“As you're designing your character and thinking about you know, the ultimate experience that you want to create. I think it is important to add constraints and try to think about what's the type of thing that will get you free distribution.”

“Once every two weeks, see if that name is available on places like IG, Twitter, X, TikTok. You know, go and grab as many handles as you can. You can be a hoarder of some of these names. Don't worry. These handles, you know, nothing wrong with that.”

“And then they're also never going to be in a situation where they, where apple says, Hey, we're launching a device and we deliberately nerfed it. So it doesn't have an app store. And you can't install Tik Tok or Roblox. Like they're just never going to do that…”

“What I've heard from people in both the e-commerce and the app space is that slides are generally lower converting because there's less of that human feeling of an influencer talking to you know, with a talking head video.”

“There's tons of accounts that just post these poker videos every day, and they're completely unmonitized. So this is a, I think it's a big opportunity.”

“TikTok is, is different. It's different because people watch content on the for you page. They don't watch Content from people that they actually follow. Like if you scroll through your for you page, 95% of the content is brand new accounts that you've never s…”

“So AirBuds does the same thing. It's like Layla AirBuds, Stacey AirBuds, Will AirBuds. So all of these accounts, they're new, they're brand new accounts that they found the creator and then they had them create a new account. So this was very cheap to do. They…”

“That you can just copy these apps and get 10 K MRR within a couple of months. Probably if you just copy the content, copy the app do some slight differentiation”

“So I think a lot of this game is just, like, Trying a bunch of random stuff and then seeing what works. But then once you figure out what works, you can just spam it every day.”

“If you put too many faces in a single account then it'll hurt your reach. The algorithm kind of gets confused. Like, who do I show this to?”

“Because the TikTok algorithm is for you page based, it's all about making good content so you can skip the audience part. So if you find, if you cut out the director role and the audience role, You can now hire creators just as actors, like just to be the tale…”

“So I think you're going to start hearing more and more of these stories, and I know a lot of people hate those stories because they're like, you know, he got lucky or whatever it is, but it's the big reason, the two big reasons why you're going to hear more an…”

“There's probably a ton of, like, amazing, I mean, not probably, there is the best content around local is hidden in TikTok videos.”

“I think TikTok is the only consumer social product that came out after, you know, the OG ones in the early 2010 that actually succeeded in, I think truly be kind of becoming king in a way that I got a TikTok is great.”

“The average CPM on TikTok is about 10 dollars if you're buying through.”

“If you just take shorts that we're working on, like TikTok or Instagram reels and put them on LinkedIn, it will go viral.”

“I think YouTube is the platform that has the best marriage between building real depth with your audience and discovery. So if we think about those two things, they're quite often inversely correlated platforms that have very high discovery, let's say TikTok, …”

“But if you sponsor somebody because they appeared on your For You page when you're not following them, you know this person, at the very least, has the capacity to be pushed to non-follower accounts to be, you know that they'll take us trying to push and test …”

“The good part about if you do the influencer and UGC first is that very few people actually actually click the link when you, when they see your content on TikTok. So they don't actually say, oh, wow, Jenny, so interesting, and then go to the video, go, leave …”

“Like it's a great way to find influencers, and I don't know too many people that do it, is once you have a list of influencers you could create a new Instagram or TikTok account, manually follow all these influences. You don't follow anybody else. You manually…”

“We've posted the same, same content, literally the same content on, you know, our main account that has 70,000 followers and an account that had, I believe at the time, like 50 followers. And it's not really that, you know strange for the account with 56 follo…”

“And this is really the game anymore, right? Is having more creative variations that you're testing on a faster cadence and then doing broad targeting to Facebook or to Twitter or TikTok ads, et cetera, because like their algorithms are way better at finding wh…”

“For 95%, 97% of people using tools like RealFarm, they're probably not gonna crush it, but if you know how to tell stories, and you tell interesting stories, yes, of course it's gonna be valuable to get traffic to whatever it is you're doing.”

“Podcasters burn two to three hours at least per episode, episode polishing show notes and clipping TikTok teasers.”

“So you find the winners, pull those out, put ad spend behind them. They're going to, if they work organically, they're also going to work in a paid setting.”

“So the mistake a lot of people make is they're trying five different channels, 10 different formats. No, I think, you know, the people that really crush it here are focusing on one channel.”

“Especially on TikTok but in the world generally people hate AI. People hate it. Like it's very, very like they violently hate AI.”

“I wrote a script to combine all of these and make All the possible combinations of the hook plus demo plus text as it could, and this would generate about 400 videos each time that I could just bulk upload using a bulk scheduler, and that was still taking me a…”

“One, I use my OpenClaw agent, Larry, who automates all my TikTok marketing, and this is one of the main reasons why it hasn't scaled into thousands of MRR, it's because I am only doing this on one TikTok currently, and then I've got one TikTok for each of my a…”

“TikTok knows if it's posted through an API, and it just assumes, like you would, that it's posted by a bot, and it's just botted content, especially in the age of AI, and it gives it very little chance to do well.”

“What we learned is boomers love to point out the mistakes.”