Opinion
Schneider: Facebook Is the Best B2B Advertising Channel Currently Available
“Facebook has turned into the best B to B ads channel. And that exists right now.”
Insight
Schneider: Capital is a commodity, VC differentiation requires cult personalities
“Capital is basically a commodity at this point. So the only differentiation is going to be like you being, you know, a cult leader personality.”
Prediction Open · timeframe May 2029
Podcasters have zero money: B2C podcast tools are a terrible business
“Podcasters have zero money. They're the worst people to sell to. There's all these companies that are raising money right now for like podcasting apps, like all of these tools. And I just am laughing in the background. Cause there's just, I know this industry,…”
Opinion
Hiring a Deloitte MBA at 20 employees will destroy startup agility
“I saw this happen so many times where they would like get to like, 20 employees and they're like, all right, it's time to hire like a Deloitte MBA. Right. And I'm like, yo, you're about to just like, Screw everything up. Cause the first thing they do is they t…”
Opinion
Schneider: Cold email and marketing channels are decimated by AI slop
“Right now,
Cold email is getting decimated. Reply rates are down. Everything is down. Actually, every marketing channel is down right now. Let's be real. The reason is just because like AI slop is flooding the zone and it's becoming just red ocean everywhere.”
Insight
Schneider: Use LLMs to write CPU software, don't burn tokens running tasks
“You should not be paying Anthropic. You should not be paying Chad CPT to do an API call. You should be paying them to make the software that uses CPU to do the API call. Why are you paying this tax on tokens every time that you're trying to do this marketing a…”
Opinion
Schneider: The social media manager job is already dead
“I actually think the social media manager job, like
Full stop.
It's, I think it's already dead, but let's, I won't get into that.”
Assertion Supported
Schneider: Autonomous agents can now run entire Facebook ad campaigns end-to-end
“You can make an agent entirely run Facebook ads now. And I'm talking about like, it is researching the pain points. It is researching the outcomes of your target customer. It's making creative that's on brand, both statics and also like AI avatar UGC. It's pub…”
Assertion Not checkable as stated
Schneider: AI agent systems reduce 100-ad Facebook setups to 90 minutes
“If I wanted to go and create a hundred ads, right. And get that into Facebook ads, like that is probably like two weeks of work, right? Historically. And now you as a founder, like literally in the next hour and a half, you can have this whole system that I ju…”
Assertion Not checkable as stated
Schneider: Consumers buy from niche creators rather than influencers
“People like, and all of our data supports this. People do not make Purchasing decisions, largely off of like influencers. They make them off of creators that are consistently talking about these things. Influencers only work if you're at like a massive scale, …”
Opinion
Schneider: Short-form clipper accounts and their engagement data are fake
“I don't think Clipper's real. I think all the data is absolutely fucking fake”
Insight
Schneider: Placements on AI-referenced URLs yield visibility within 24 hours
“If you do what I just described, like you get impacts, like literally 24 hours later, right? And it's way different than traditional SEO where it's like, oh, it's this very long buildup.”
Assertion Partly supported
Schneider: AI search responses are sourced from Google pages one through three
“When it comes down to it, like all that's happening is basically what is ranking on page one through three of Google. That is what the source material for the AI responses are.”
Assertion Contradicted
Schneider: ChatGPT and Perplexity rely on Google's index instead of crawling
“ChatGPT and OpenAI and Perplexity, like, they're all built on the back of this, like, search engine Google, right? Google has spent the last, whatever, 30 years or 25 years basically indexing the entire, like, internet. Imagine, like, Perplexity and ChatGPT, w…”
Insight
Schneider: Local newsletters can hit Reddit's front page by buying early-morning upvotes
“There's actually a newsletter play that I see a lot of people use for local newsletters. They go to a subreddit for that, that area. So like Toronto as an example, and they're like, here's 20 things you can do this weekend in Toronto. And then it's like, you w…”
Opinion
Schneider: Real Estate Is Where You Meet the Dumbest Rich People
“Real estate is where you meet the dumbest rich people. And I feel like that is kind of a truth. Like the, it's a grind type business. And if you can just show up and be like very studious with it, like you can make money there in my opinion”
Prediction Not checkable as stated
Schneider: Corporations will inevitably adopt synthetic AI brand spokespersons
“It's going to trickle down into, like, direct-to-consumer, and then that trickles down into B to B, and, like, this is an inevitability that will happen over time. Like, imagine, like, a corporation, right? Like, a Torture Would kill for this. They're like, yo…”
Opinion
Schneider: Andreessen Horowitz is a media company that does venture capital
“People think a, 16 Z is a venture company. It's like, no, they're a media company that, Does venture, right? It's the opposite.”
Opinion
Schneider: Founders should never build an EHR startup to fight the government
“Do not build an EHR. Just full stop. Do not build this. Like if you're listening right now, never even think about this idea, never approach it. There's no way you can win. You're fighting the government.”
Insight
Schneider: Dedicated agent frameworks are often bloat for finite tasks
“A lot of the times you don't need it. It's just bloat. You can just have a very simple, like a very simple solution for these finite problems, right? It doesn't have to be this over complicated or over engineered thing.”
Opinion
Schneider: Building AI tools for WordPress is a blue-ocean market
“And it's like, it's such an easy space to compete in. It's kind of blue ocean for this.”
Insight
Schneider: Meta's Andromeda Eliminates the Need for Interest-Based Ad Targeting
“So on the Facebook ad side, so for targeting on Facebook anymore after Andromeda, you don't do interest-based targeting. Historically, how I would probably do this is I would actually go and I would target people who have a WordPress interest on Facebook ads. …”
Opinion
Schneider: Marketers Manipulating Reddit for LLMs Are Creating a Dead Internet
“Reddit is being eroded right now by people manipulating it for like LLMs to rank on them.
but this is a way like you buy people like me that are basically creating the dead internet.
Let's be real.
It's already happening.”
Insight
Schneider: Marketers Must Become 'Agent Jockeys' to Build Autonomous Ad Systems
“This is what this turns into is like your job now becomes like, I'm an agent jockey. You're taking your domain knowledge that you have, and you're basically like building this into code and like, I'm not technical. Right. Like I can set this up now. Like the m…”
