The Exchanges

Q Um, and Cody, can you explain like what, What is a data warehouse? Like what are these things?

A Yeah, absolutely. So a data warehouse is a way to unify all of your data sources, um, into a single location so that your agent has the ability to understand all of the data in context with all, like all channels in context or all data sources in context with all the other data sources. So I'll give you specifics. That was a very like, you know, broad way to explain it. So say, for example, I'm running Facebook ads. How do I actually run effective Facebook ads? I need to do probably four things. I need to have my Facebook ads data. I need to have my Google analytics data. I need to have probably my post hog data, maybe my, my CRM data. So like my HubSpot data. And then I also need to probably have like my Stripe data to understand the entire stack of like, I ran ads and did customers come out the other side. Right. And then how do I actually tie The literal specific ad that is driving revenue for the company, right? This is how you do that. It's by having this data warehouse that has all of the data in a single place. Now to get all of that data into a single place, you have to build a data pipeline. And so Airbyte is a data pipeline solution. It's self-hosted, um, and it enables you basically, they have all of these prebuilt connectors that enable you to pipe all of your data Into a data warehouse. So when you think about like, you know, visually how this is happening, and we …

AI assessment note: “a data warehouse is a way to unify all of your data sources”

Q I love it. All right, man. What else you got for us? Or I think we're at idea number, I mean, I'm not even gonna count those bonus ideas, but I think we're at idea number seven, right?

A Yeah, I think we're at seven. This one would be quick. It's kind of, it's more of a tool than anything, but it's software. So, um, Canva doesn't have good video captions right now, where it's like, you basically imagine I upload a video into it and I just like want it to caption, just like all, you know, whatever, Adobe Premiere or any of these other tools. Um, have you built an app and there's some apps in this space, but again, they're not super good, but I think there's an opportunity to go and build this. Um, and it's like based off of search volume that I'm seeing, people are definitely searching for it. Canva is like one of the biggest tools. It's one of the fastest growing video editors. It's insane. When you look at it, it's actually nuts. And all the, all this is, is you would basically like, they put a video, imagine you put a video into it. There's like an app section that's in the bottom left-hand corner. They click it. It's like caption this video. It transcribes it. Just use like a large whisper model. And then that gets added and you have like a, Um, you know, you basically can tap into the font styles that's already built into Canva and then add some different variations with like karaoke, et cetera. But I think, I think this is like a, you know, a cool 20 K a month type company that's using the distribution, if not bigger, that's using the distribution of Canva…

AI assessment note: “This one would be quick. It's kind of, it's more of a tool than anything”

Q So, so listicles, like, being on listicles, the top, you know, 25 restaurants in New York City, that sort of thing, brand mentions, but how do you actually How do you actually do that? Like, which tools do you need? Like, what's your stack to go and actually do these things?

A Totally. I mean, so there's tons of them out there, right? Like, like prompt watch is one, like AI for SEO or AI SEO tracker is another. That's like an indie one. Um, there's, uh, I can't remember the name of Jackie Chow's, uh, company. He just released one of these as well. Um, there is, uh, another one called try profound. That's more enterprise. But all of them, all of them kind of do a similar thing. All you're looking for is the URLs that are being referenced by the AI search for queries that are related to your product. So all of these companies and all of these products, they do almost really similar things. Um, you basically like give your product, it creates all of these like different ways that somebody could query for your product. And then it goes and it finds all of the URLs that are being referenced for those queries. So once you have that URL list, you're like set, you already know what AI is referencing, right? So now your job basically goes and it turns into, I need to reach out to every one of those websites and get our brand placed on each of those individual URLs, right? So just to like, again, uh, to use real numbers, um, I, I gotta keep that company hidden, but this is like what a friend just told me when I talked to him a couple of weeks ago. So imagine you find, like, you're a software company. Um, you basically find all of the queries that are related t…

AI assessment note: “like prompt watch is one, like AI for SEO or AI SEO tracker is another.”

Q business and AI will get you started with just the right design. We have a lots more coming on this front. So he's teasing it incredible, incredibly excited about how much more accessible entrepreneurship will become due to the power of AI tools. So again, like we talked about competition when you see things like this coming from Shopify web flow, Um, you still think it's a good business idea?

A Hundred percent. I, I mean, that's just Shopify, right? Like, think about, I mean, I think Leadpages does fifty million a year, if I remember correctly. Like, that means it's a huge category. Like, this is a huge category that you can go. This is the same thing. Like, I mean, there can be Mailchimp's and Klaviyo's and, uh, you know, uh, kits and, uh, beehives and all of, all of these email service providers, and they can still all be massive companies because it's such a huge category. This is one of those categories, right? Like this is the fact that perspective can come in and in, you know, years bootstrapped go from zero to ten million ARR, like signals how big this, this audience is, right? Um, so again, if, and also if the big dogs are doing it, that is a strong signal that people want this. So, I mean, you just got all the validation you need. You have the search following value validation. You've got the incumbent validation and they're going to move super slow on it. I mean, you can probably like a crack team of two engineers go do this and then you just run Google ads to it for landing page builder, or you go sponsor YouTubers that run, uh, that do Google ads videos, right? Like how to do Google ads for real estate agents or whatever, right? And you go, they, You, you pay them to use your tool within their video when they're teaching people how to run Google ads.

AI assessment note: “Hundred percent. I, I mean, that's just Shopify, right?”

Q to, the way to think about it, I think, is start with a business that You know, produces cash and, you know, is profitable, and then acquire, and that's, that's also the HubSpot model too, right? Like, HubSpot created the CRM, high margins, and then they started acquiring media after they figured out that, okay, we've got this great margin business, let's go spend twenty million bucks on the hustle.

A Totally. Totally. I think that this is the bigger trend that's happening in all business is, do you know, aero electronics? I think we talked about them last time. Um, six billion dollar market cap. Like they've basically been rolling up like Electronic components at magazines and blogs and like, you know, any like industry publications for the last 60 years. That's their whole strategy, right? They're just a content machine and they're selling a commodity products. That's the only way that they can do this. And I think that this is going to become the standard. Like I, this is how I think about owned media, right? It's like, it's this long-term investment that can never be taken away from you. And like, as this thing grows and if it lives on long enough, like the cost Like the upfront cost of starting that thing approaches zero over time, right? So it's like an infinitely decreasing curve because you're just like amortizing it over like as many, as long as the existence of the company happens. I think the other piece too that people don't realize is that it's marketing leverage. Like why does a HubSpot or any of these other companies like, you know, and this is something that I learned when I was at Rupa Health, like we saw that we grew this podcast that became like known within the industry. And companies that previously would not even take a call with us were inbounding bein…

AI assessment note: “Totally. Totally. I think that this is the bigger trend that's happening in all business”

Q know in the comment section, like some competitors to this. I'm actually curious. Um, obviously people are doing AI journaling, but yeah, I think that it's probably AI journaling for X, Y, Z, uh, is like probably the idea. So thinking about who, who the customer is, um, who the community is. Um, but this is, this is a good idea. Um, Cody, what's your next, what's your next idea?

A Yeah. So this one, I don't have data on, but I just am seeing this and we're doing this and I just want to get it out in public more because I think it's a huge opportunity. So like creators don't really make a lot of money, like actually, like they make a living, but it's like, it's very hard to do extremely well, but I think that they're approaching it in a wrong, like the incorrect way. And what I'm seeing these like kind of early Signals that there's an opportunity for is like this new creator business model. So what this looks like is you basically figure out how to game short form. And that's just like, go as broad as you can top a funnel, right? Pick some category, do that. You get them into a lead magnet. So that lead magnet is some type of downloadable asset that's super valuable to that same audience. That lead magnet is then the way that you do email collection to build it out in the email newsletter. And then you do long form YouTube videos that are deeper dives into whatever your short forms are. And then you combine the email newsletter as a way to promote the long form video. And why you're doing the long form video, like why do you do this podcast, Greg, is because you can have like six different mid roll ads throughout it. Right. And if say, for example, you're doing business content, average RPM. So Views or revenue per thousand views is about like five to sev…

AI assessment note: “what I'm seeing these like kind of early Signals that there's an opportunity for”

Q Like for, for like, is, you know, I know there's, You know, Ahrefs and there's, um, SEMrush and, you know, all those companies, like, is there any de facto one to use?

A There isn't one yet. They're all kind of like, I think they're all right now, they're all just trackers, right? It's basically just like percent of brand mentions, which I don't give a fuck about, and you shouldn't either. Like, that's like kind of a vanity metric. What's more important is like, what are the actual things being referenced? How do I go and reach out to those people? Right. Um, So I, I think if they're like, you know, any of these people building these like types of companies, that's actually the value. Like as a growth person, like that's what I want. Like, I don't really care about the percent of brand mansions. There's so many of these out there that like do this now. Right. Um, and so it's more about like, what are the URLs that are being referenced? I know Ahrefs and SEMrush are going to like provide this as a solution at some point. Um, I'll try to find the, uh, uh, the, uh, one that my friend is using. Uh, Greg, because he basically went to them and was like, can I just, like, get the entire list for this, these, like, these queries? Like, that whole list, that 45,000, can I just get that from you and basically pay for access to that? Um, and that was, like, how he went about that process, but I can't remember the name of it, so I'll ping him after this, and we can just include it in the show notes, so.

AI assessment note: “There isn't one yet. They're all kind of like, I think they're all right now”