Park: Sponsoring Creators Surfaced by the Algorithm Protects Against Sponsorship Duds
David Park · REVEALED: The Exact Strategy I Used to Build a $10M AI Startup · Feb 26, 2025 · at 34:54
Jenny AI founder David Park explains how to evaluate creators for sponsorships based on algorithmic distribution rather than follower count.
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“But if you sponsor somebody because they appeared on your For You page when you're not following them, you know this person, at the very least, has the capacity to be pushed to non-follower accounts to be, you know that they'll take us trying to push and test their content to larger audiences, and That really lowers the, your downside of, like, okay, well, at the very least, this person, oh, sorry, it doesn't lower your downside. It increases your upside. Where, like, this account sorry, it does both. You have the upside of it could go viral, and the downside of, like, it's not going to be, it's not guaranteed to be a dud, where they just happen to have, like, a lot of followers, and, you know, they happen to, like, but their view count is really just being recycled Through their legacy followers that just watch them maybe out of hate or out of like apathy. Like the, instead you, you've sponsored somebody where it's being pushed to people that are not their followers.”
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