Park: Paying $20k-$30k for YouTuber sponsorships will never yield positive ROI
David Park · REVEALED: The Exact Strategy I Used to Build a $10M AI Startup · Feb 26, 2025 · at 6:00
David Park, founder of Jenni AI, explains why large influencer sponsorships are economically unviable for scaling bootstrapped startups.
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“You can pay them, you know, literally one 100th of the price to sponsor because these YouTubers, they're kind of, they've been spoiled by the Nord VPNs and the Grammarly's and the, you know, the Sony sponsorships. They expect like 20,000 dollars for a 32nd You know, video, and the unfortunate part is, you know, you're never gonna get an ROI. You're never gonna get the returns if you're forced to pay, you know, 20,030 thousand for one social media post.”
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