Scaling on TikTok Shop requires intense operations leadership for automated compliance
Oren (Oren Meets World) · Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands] · Sep 18, 2024 · at 18:51
Oren (creative director) explains the harsh operational friction, automated compliance bans, and fulfillment challenges of scaling e-commerce brands on TikTok Shop.
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“Basically there's just so many logistics around shipping and customer service and compliance and violations and strikes. That's like all automated by TikTok that you have to be, you need to have a uniquely insane and process driven operational person who is dedicated to that, to work through the scale.”
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