Oren John: TikTok Shop success requires scaling a creator affiliate network
Oren (Oren Meets World) · Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands] · Sep 18, 2024 · at 12:10
Creative director Oren John discusses the operational strategy behind growing e-commerce brands on TikTok Shop with host Greg Isenberg.
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“So, so TikTok shop is a scale game. This is the thing that breaks most CMO's brains right now is everyone back to our comment about one TikTok account, whatever they started off the account with is that is TikTok is a game of affiliates, right? So basically other people that create content for your brand to then, and they link your product and they get a percentage of that sale. Most of them are also on retainer.”
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