TikTok Shop

“I've forgotten the numbers exactly, but, you know, I think Tens of millions of dollars in revenue in a very, very short period of time for the company that is selling Shilajit.”

“I think, you know, if you really want to make something in that niche, and you don't have the infinite marketing budget, apparently Creed has, then you have to go back to a good old fashioned chemical utility. Whether it works or not.”

“They're doing a couple of hundred K a month just in the cologne.”

“So, so TikTok shop is a scale game. This is the thing that breaks most CMO's brains right now is everyone back to our comment about one TikTok account, whatever they started off the account with is that is TikTok is a game of affiliates, right? So basically ot…”

“Basically there's just so many logistics around shipping and customer service and compliance and violations and strikes. That's like all automated by TikTok that you have to be, you need to have a uniquely insane and process driven operational person who is de…”

“Bigger brands will build this up to 50 creators, hundred creators. They are thirsting for creators to be able to do this because it's a lucrative system. For that 1525 hundred bucks a month, they make, let's say, 15 to 20 videos, you know, sometimes more that …”

“It's called Your First Dollar. It used to be called The Collective, but that's like where all the kids go and get trained. And then brands go and like recruit in there.”

“Their incentive package for affiliates going into Q four is insane. Well, I mean, my incentive package is basically if you generate enough GMV, like the market value of sales there, it's like Rolex, Lamborghini, a condo in Miami, night at Amangiri. Like that's…”

“The software that said, hey, content market fit is as important as product market fit, but they're using 50 creators. Like, I think AirBuds definitely has 50. You know, Gigi has four or five accounts, maybe two or three creators, but even like Ladder has like …”

“Now if you search like goalie creator prizes, they give away, they're giving away like insane prizes to top affiliates. To just basically have a monopoly on all the creators. So for example, they have these like, you know, if you sell 7000 dollars in GMV, you …”

“Like if you reach out to all these influencers, I bet they would use it, use the app in their TikTok shop affiliate videos for free because it actually helps them make content. So you could get the marketing completely for free and you could do this for any ni…”

“And Goalie has said themselves that this is not profitable, but it just makes it really hard to compete for these talking head creators because they're just all making videos for Goalie.”

“If you look at short form social right now, this is the game. Like I just got off a call with like a tick tock shop agency owner. And she's like, yeah, like literally all we're thinking about is volume. Like the best affiliates that we're working with, they're…”

“I think the thing that I, you know, I think about with this is like, it has to be an impulse purchase decision that can happen on a mobile device. Right. So like this works for as well for like e-commerce products where it's like at a price point, that's like …”