YouTube Uniquely Bridges High Discovery and Deep Audience Intimacy
Paddy Galloway · I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube · Jan 15, 2025 · at 30:16
YouTube strategist Paddy Galloway discusses platform dynamics and audience architecture with host Greg Isenberg.
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“I think YouTube is the platform that has the best marriage between building real depth with your audience and discovery. So if we think about those two things, they're quite often inversely correlated platforms that have very high discovery, let's say TikTok, Instagram reels, whatever, aren't the best for building depth. And then on the flip side, Platforms are great depth like, for example, email, newsletter, but also things like Twitch. Twitch is a great example. Twitch creators convert insanely well, but there's no discovery on Twitch.”
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