YouTube

includes YouTube Shorts, YouTube Studio, YouTube Creator Awards, YouTube Premium, YouTube AdSense, YouTube Ads, YouTube Kids, YouTube Music, YouTube Partner Program, YouTube Playbook, YouTube Algorithm

148 statements across 61 episodes · 77 bullish · 22 bearish · 33 people on the record · first statement Feb 22, 2022 by Nuseir Yassin (Nas Daily) · said 1,590 times in 267 episodes since 2021 · across every show →

Mentions by year, the whole family

brought up most by Greg Isenberg (673), Cody Schneider (112), Paddy Galloway (106), Jonathan Courtney (84), Austin Lieberman (59), Harley Morenstein (35), Samir Chaudry (32), Sahil Bloom (26)

tap a year for its mentions
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050100202120222023202420252026episodes it came up in
007.55015100202120222023202420252026episodesmentions per episode
2026 110 mentions in 43 episodes 3 per episode
2025 403 mentions in 70 episodes 6 per episode
2024 559 mentions in 90 episodes 6 per episode
2023 350 mentions in 33 episodes 11 per episode
2022 163 mentions in 28 episodes 6 per episode
2021 5 mentions in 3 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about YouTube, oldest first

Feb 22, 2022 negative
Insight
Content Creators Have a Shelf Life of 5 to 6 Years
“You have a shelf life that either the market dictates or your mental health dictates, which is basically like say five, six years, you know, even the algorithm on Facebook and YouTube does not like you forever, right? At some point, the algorithm's best intere…”
Nuseir Yassin (Nas Daily) Feb 22, 2022 ▶ 49:41 Personality-Market Fit | Nuseir Yassin, Nas Daily
Sep 15, 2022 neutral
Assertion Not checkable as stated
Morenstein: Early YouTube MCNs guaranteed $4 CPMs while independent rates fluctuated
“Other people that I knew would sign to these MCNs that existed, these multi-channel networks, and they would guarantee people like four dollars CPM no matter what. And us, it could be sometimes 60 cents CPM to like six dollars CPM.”
Harley Morenstein Sep 15, 2022 ▶ 22:27 How To Monetize On YouTube With Harley Morenstein
Sep 15, 2022
Assertion Partly supported
Morenstein: Epic Meal Time was Canada's top YouTube channel within 18 months
“Within like a year and a half, it was the number one most subscribed channel on in Canada, and within two years for a period of time, it was in the top five most subscribed in all of YouTube.”
Harley Morenstein Sep 15, 2022 ▶ 14:20 How To Monetize On YouTube With Harley Morenstein
Sep 15, 2022 negative
Insight
Morenstein: Creators who drop out of school lack the chops to succeed
“Anyone who leaves school or quit school to become a YouTuber, you don't have it, buddy. I'll tell you right now, if you cannot be in school and do your YouTube, you're definitely not built for it because you're not going to compete with the type of people that…”
Harley Morenstein Sep 15, 2022 ▶ 1:03:43 How To Monetize On YouTube With Harley Morenstein
Sep 15, 2022
Assertion Partly supported
Morenstein: Epic Meal Time reached 1.5B views and 7M YouTube subscribers
“We have like 1.5 billion views and seven million subscribers on YouTube.”
Harley Morenstein Sep 15, 2022 ▶ 14:36 How To Monetize On YouTube With Harley Morenstein
Sep 15, 2022 positive
Insight
Morenstein: 300 live stream viewers are worth more than 300,000 YouTube views
“300 viewers that will watch you when you go live. Every time that 300 viewers is literally worth more than 300,000 views on YouTube. 100,000 percent. Because these 300 people are like, they're all ambassadors. They're sitting here for hours, dude. They didn't …”
Harley Morenstein Sep 15, 2022 ▶ 46:54 How To Monetize On YouTube With Harley Morenstein
Dec 15, 2022 negative
Assertion Not checkable as stated
Rief: YouTube channels struggle to convert Shorts viewers to long-form
“We've seen a lot of YouTube channels grow a ton via shorts, but what we haven't seen is a lot of those YouTube channels convert those shorts viewers to long form viewers, right?”
Austin Rief Dec 15, 2022 ▶ 13:00 Why Every Creator Should Have a Newsletter with Austin Rief
Jan 13, 2023 bullish
Opinion
Lavingia: Indie devs can now match YouTube on recommendation systems
“A startup like Gumroad or really an indie developer can now compete with YouTube on YouTube recommendations, which four years ago or even two years ago would not have been the case”
Sahil Lavingia Jan 13, 2023 ▶ 8:45 Sahil Lavingia Gets Radically Honest
Feb 16, 2023 negative
Opinion
Spartz: Most YouTube videos offer lower information density than text
“Most YouTube is, like, lower information density than, like, because there's a lot of visual information on the screen that's not very useful.”
Emerson Spartz Feb 16, 2023 ▶ 7:25 Unlock Your Super-Learning Potential: Learn from Emerson Spartz, Founder of Dose and MuggleNet
Mar 9, 2023 bullish
Prediction Didn’t hold up
Phan: YouTube will acquire TikTok and IPO at $500B within 12 months
“I'm making a prediction. YouTube is going to buy TikTok. They're going to spin out YouTube. It's going to go public, five hundred billion dollar company. Done. Clip this. Editor, clip this for when this happens in the next 12 months.”
Trung Phan Mar 9, 2023 ▶ 1:01:41 Trung Phan on The Hustle, ChatGPT, and TikTok
May 11, 2023 neutral
Assertion Not checkable as stated
Lieberman: 81% of YouTube channel views come from non-subscribers
“So this is over the last year, people not subscribed to my channel. 81% of my views people that are subscribed to my channel, 18% of views.”
Austin Lieberman May 11, 2023 ▶ 32:55 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023
Disclosure
Isenberg: Neglected YouTube channel generates roughly $100 per month in AdSense
“I have YouTube Earn or AdSense enabled. I recently did it. I'm making about a hundred dollars a month. I actually, you can even see, like I, if I go to the Earn tab over here, I literally haven't even Put in my banking information.”
Greg Isenberg May 11, 2023 ▶ 6:48 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 negative
Assertion Not checkable as stated
Lieberman: YouTube Shorts generate $0.06 RPMs compared to $7.00 for long-form
“With the shorts, I shared my long form videos get about seven, a seven dollar RPM, seven dollars per thousand views. Shorts for me right now, and I've looked, and this is kind of what other people are getting as well. Six cents per thousand views is what I get…”
Austin Lieberman May 11, 2023 ▶ 38:11 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 positive
Insight
Isenberg: Promoting owned products on YouTube is worth 100x more than AdSense
“Like to me, the value is in, like, I have a bunch of businesses that I run. And if I sort of plug it in the YouTube video, like that's going to be worth a hundred times more than, you know, the hundred bucks a month.”
Greg Isenberg May 11, 2023 ▶ 7:12 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 positive
Insight
Lieberman: Audio quality matters far more than video quality for content creators
“Have a good mic cause like your audio matters far more than video quality, but aside from that, and by good mic 60 bucks, you can get a good mic.”
Austin Lieberman May 11, 2023 ▶ 44:01 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023
Assertion Not checkable as stated
Lieberman: External links generate just 2.6% of YouTube channel views
“The views coming from external is 2.6%. Even though like the vast majority of my following anywhere online is on Twitter. And I used to share a link to every video on Twitter.”
Austin Lieberman May 11, 2023 ▶ 13:18 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023
Insight
Lieberman: YouTube creators must hook viewers and state value within 30 seconds
“Within the first 20 to 30 seconds, you have to get people's attention and tell them what value they're going to get out of watching the video.”
Austin Lieberman May 11, 2023 ▶ 2:56 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023
Insight
Lieberman: Creators should benchmark against slightly larger channels, not mega-creators
“So if you're creating a channel, what I think you should do is find people that are not the biggest channels in the world. So like, I'm not looking at Ali Abdaal right now and trying to make videos like his, because he's got three million subscribers on YouTub…”
Austin Lieberman May 11, 2023 ▶ 23:41 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 negative
Insight
Lieberman: Creators mistakenly assume YouTube audiences share their Twitter trust equity
“What a lot of people do who have huge followings on other platforms is they kind of assume that, that like the audience on YouTube is, is gonna have, is gonna know them and have the same kind of like trust equity that you've built up with your followers on Twi…”
Austin Lieberman May 11, 2023 ▶ 1:49 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 negative
Insight
Lieberman: Gaining subscribers via YouTube Shorts can penalize long-form algorithmic reach
“And if you now all of a sudden have 500,000 subscribers on YouTube, but none of them Care about your long form videos. YouTube's algorithm starts to think like, well, this person's subscribers are seeing these videos and not even clicking on them. They must no…”
Austin Lieberman May 11, 2023 ▶ 40:40 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 negative
Insight
Lieberman: Unestablished YouTube creators should never put over five words on thumbnails
“The basics of thumbnails though, is like, you should never have again, unless you're like some massively popular creator already, you should never have more than like five words on, on your thumbnail. And even, you know, you should even try for under four beca…”
Austin Lieberman May 11, 2023 ▶ 28:13 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 neutral
Prediction Not checkable as stated
Lieberman: Algorithms deprioritizing links will force creators to build native audiences
“And I think like the next three to five years is going to be more about, especially as we see like Twitter and Deprioritizing outside links and then trying to prioritize in the algorithm organically uploaded pictures and videos. I think the next like three to …”
Austin Lieberman May 11, 2023 ▶ 10:28 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023
Insight
Lieberman: Thumbnails and the first 60 title characters drive YouTube browse clicks
“With browse, the, by far the most important thing is the thumbnail, and then the first, like, 60 characters in your title. Those two things have to grab people's attention immediately and get them to click on it.”
Austin Lieberman May 11, 2023 ▶ 15:16 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 positive
Assertion Not checkable as stated
Isenberg: B2B outreach to a YouTube subscriber yielded a six-figure agency deal
“So for example, one of them was a senior leader at a fortune 500 company. I reached out to him and he was like stoked that I reached out. He was like, whoa, like I subscribed to your channel yesterday. You reach out all of a sudden, like we're closing a six fi…”
Greg Isenberg May 11, 2023 ▶ 34:42 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 neutral
Insight
Lieberman: Achieving a YouTube click-through rate over 7% indicates strong performance
“In my own numbers and a little bit of research I've done, if you can get over seven percent, over a seven percent click through rate, then that's great.”
Austin Lieberman May 11, 2023 ▶ 30:34 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 18, 2023
Assertion Not checkable as stated
Isenberg: YouTube views come from recommendations and Shorts, not subscribers
“The biggest takeaway I had from the Austin Lieberman chat was that the people, like, I thought the people that were watching the Where It Happens YouTube show were subscribers of the Where It Happens YouTube show, and I was completely wrong. It's, You know, a …”
Greg Isenberg May 18, 2023 ▶ 21:43 Roberto Nickson Grew 400K+ Followers In 100 Days: Here's How
May 25, 2023 neutral
Assertion Supported
Campbell: Most Popular Rideshare Guy YouTube Video Has 5M Views
“Our most popular video on YouTube has five million views, and it's all about truck driving.”
Harry Campbell May 25, 2023 ▶ 45:01 How The Rideshare Guy Turned Uber, Lyft Drivers into a Media Empire
May 25, 2023
Assertion Not checkable as stated
The Rideshare Guy gets 1M monthly YouTube views and 75k email subscribers
“We have, I just got our monthly reports. I think we have about a 150,000, 160,000 subscribers, which is, you know, not huge, but a pretty good size. You can make a full-time living off of that. We do about a million views a month on YouTube, 75,000 email subsc…”
Harry Campbell May 25, 2023 ▶ 4:52 How The Rideshare Guy Turned Uber, Lyft Drivers into a Media Empire
Aug 10, 2023 negative
Insight
Podcasting is a terrible launch platform without a pre-existing audience
“The thing about podcasting that is worse than basically almost every other platform is that there is no built in growth mechanism. There is no built in easy sharing mechanism. It's like, if you're reading an email and you're like, I have an idea of a friend th…”
Chris Hutchins Aug 10, 2023 ▶ 7:33 How to Turn a Podcast into an Empire
Sep 21, 2023 bearish
Insight
Clouse: YouTube Shorts viewers rarely convert into long-form content viewers
“Like I find that most shorts viewers just aren't interested in long form. And so it's not that YouTube isn't making it easy for them to do that. It's just that that's not what the user behavior is.”
Jay Clouse Sep 21, 2023 ▶ 23:39 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023
Disclosure
Clouse: Guests without built-in YouTube pull get audio-only episodes
“If we don't think that the guest will have significant pull with a unknown, you know, to a new Viewer on YouTube. We don't make a video episode out of it. We basically make it audio only and then save our resources for video specific creators.”
Jay Clouse Sep 21, 2023 ▶ 27:08 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 positive
Insight
Jay Clouse: Breakout YouTube videos revive back catalogs unlike audio podcasts
“You have one video do really well. If the back catalog is good, it just gives the back catalog new life when one video does well. And that does not happen in audio.”
Jay Clouse Sep 21, 2023 ▶ 24:16 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023
Insight
Clouse: Creators must divide channels into discovery and relationship platforms
“I think as a creator, there are two types of platforms you can be creating on. I call them discovery platforms and relationship platforms. Discovery platforms have built in discovery mechanisms to the platform social media, YouTube search engines. These platfo…”
Jay Clouse Sep 21, 2023 ▶ 19:41 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 negative
Insight
Clouse: Long-form interviews are YouTube on hard mode
“If your channel is predicated on long form interviews, that's just not the typical YouTube video that's playing YouTube on hard mode as it is.”
Jay Clouse Sep 21, 2023 ▶ 26:24 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Nov 16, 2023
Assertion Not checkable as stated
Barry: Cerro Gordo ghost town makes ~$50K monthly in YouTube sponsorships
“It has a YouTube channel. It makes like 50 grand a month in sponsorship revenue because the YouTube channel is so popular.”
Nathan Barry Nov 16, 2023 ▶ 30:13 How To Make Money As A Creator | Nathan Barry (ConvertKit)
Nov 23, 2023
Assertion Partly supported
Belcaster: I have 1.5M subscribers and Jardon is nearing 1M
“I've got a million and a half subscribers. Dylan's nearing in on a million.”
Henry Belcaster Nov 23, 2023 ▶ 5:52 How To Monetize A YouTube Audience | Dylan Jardon & Henry Belcaster
Nov 30, 2023 bullish
Opinion
Multilingual faceless YouTube channels are a massive, untapped market opportunity
“My point here is there's a huge opportunity, and you're seeing this with Mr. Beast too, where he creates channels that are content in different languages. Faceless Chinese, faceless French, faceless Spanish, huge opportunity.”
Greg Isenberg Nov 30, 2023 ▶ 13:53 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Nov 30, 2023 bearish
Opinion
Reposting comedy clips on YouTube is short-term arbitrage, not a durable business
“This is more of a short-term arbitrage than I think this is a long-term business opportunity.”
Dru Riley Nov 30, 2023 ▶ 14:15 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Nov 30, 2023 neutral
Assertion Partly supported
Asianometry converted its 600,000-subscriber faceless YouTube channel into 20,000 email subscribers
“Asianometry, you know, they've got 600,000 YouTube subscribers, but they've got 20,000 email subscribers. So they were able to basically take their faceless YouTube channel, drive email subs”
Greg Isenberg Nov 30, 2023 ▶ 20:35 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Nov 30, 2023 positive
Insight
Building a faceless YouTube channel eliminates key person risk
“When you build a faceless YouTube channel, it has certain attributes where there's no key person risk.”
Dru Riley Nov 30, 2023 ▶ 10:46 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Jan 5, 2024 bullish
Opinion
Isenberg: 100,000 B2B subscribers equals MrBeast in consumer media
“B to B creators are, you know, are probably worth a hundred times more. Like, you know, if you have a 100,000 YouTube subscribers, you know, And as a B to B creator, that's like, you're basically the Mr. Beast of your world.”
Greg Isenberg Jan 5, 2024 ▶ 17:43 How To Build A Million-Dollar Media Empire | Erik Torenberg
Feb 14, 2024 positive
Insight
Lieberman: 3M YouTube subs should convert to 500k email subscribers quickly
“They have three million YouTube subscribers. Like you should be able to get that list to 500,000 subscribers quickly.”
Alex Lieberman Feb 14, 2024 ▶ 11:41 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas
Feb 21, 2024 positive
Disclosure
Pogrob commits to publishing daily long-form YouTube videos throughout 2024
“I'm doing a video every single day this year, trying to make them all long form.”
Zach Pogrob Feb 21, 2024 ▶ 53:02 I Met The Most Obsessed Man On The Internet
Feb 21, 2024 positive
Assertion Supported
Sam Sulek gained two million YouTube subscribers in 2023 via daily long-form
“And over the last year he, or in 20, 23, he went from like zero to, I don't know, what's he at? Two million subscribers on YouTube posting a long form video of him working out every single day.”
Zach Pogrob Feb 21, 2024 ▶ 27:29 I Met The Most Obsessed Man On The Internet
May 1, 2024
Insight
Courtney: YouTube algorithm favors viral videos from low-subscriber channels
“If you find a video that has a lot of views, but very few subscribers, that's something that YouTube really likes. And so you want to remake that video essentially.”
Jonathan Courtney May 1, 2024 ▶ 39:34 This legend gave away 3 crazy cash-flowing business ideas
May 15, 2024 positive
Insight
Hutchins: Aspiring creators should run verticals for established creators for revenue share
“You could go start your own newsletter. Or you could go find someone who has a not great newsletter in an area you're passionate about and ask to run it. And by the way, there are multiple creators. I know who I've realized this has happened to them and they s…”
Chris Hutchins May 15, 2024 ▶ 50:59 5 game-changing startup ideas from a life hacking genius
May 15, 2024 neutral
Disclosure
Isenberg: Podcast was renamed specifically to rank first on Spotify and YouTube
“And I think, you know, it's one of the reasons why I actually renamed this podcast from where it happens to the startup ideas podcast was so that when people would type in on Spotify startup ideas or on YouTube startup ideas, I would come up first.”
Greg Isenberg May 15, 2024 ▶ 9:09 5 game-changing startup ideas from a life hacking genius
May 27, 2024 neutral
Disclosure
Schneider: Ran Twitter Ads to Juice Greg Isenberg Episode Views
“I totally juiced the numbers by the way. I was like, just running Twitter ads. I just, I wanted the top spot on the Greg the Greg YouTube channel.”
Cody Schneider May 27, 2024 ▶ 1:51 I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)
May 27, 2024 bullish
Prediction Not checkable as stated
Schneider: Posting Daily Niche YouTube Tutorials Reaches $30K/Month in 200 Days
“And I guarantee you, if you did a video a day for the next 200 days, you could easily be at 30 grand a month doing this. And like from all of the revenue streams that we just talked about right there.”
Cody Schneider May 27, 2024 ▶ 34:58 I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)
May 27, 2024 bullish
Insight
Schneider: Daily YouTube Videos of Public Experiments Drive Inbound Agency Leads
“YouTube is the top of funnel for service businesses. This is like going viral in the SEO community right now with like Julian Goldie and Jackie Chow... All of them are basically doing the same strategy where it's like daily videos talking about whatever, like,…”
Cody Schneider May 27, 2024 ▶ 27:23 I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)
May 27, 2024 bullish
Insight
Schneider: Seeding SaaS Influencers Triggers Free Affiliate Reviews from Smaller Creators
“Once you get enough influencers talking about your product in this category, Then you'll start to see that up and coming influencers that are trying to build within that space will also review that product for you for free without paying them. All they're doin…”
Cody Schneider May 27, 2024 ▶ 24:48 I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)
Jun 20, 2024 positive
Assertion Not checkable as stated
Isenberg: YouTube channel gained 6,300 subscribers and $3,000 in 28 days
“And then, I added 6300 subscribers in the last 28 days. And I made an estimated revenue of 3000 dollars.”
Greg Isenberg Jun 20, 2024 ▶ 43:22 Do THIS to Make $30,000/month
Jun 20, 2024 bullish
Prediction Not checkable as stated
Schneider: YouTube will dominate long-form, podcasting, and short-form video formats
“Like, I think YouTube is becoming the social media and they're owning it, right? They're owning long form. They're owning podcasting. They're owning short form. They're owning monetization. Like, all of the tailwinds are there for this platform to kind of just…”
Cody Schneider Jun 20, 2024 ▶ 38:25 Do THIS to Make $30,000/month
Jul 8, 2024 bullish
Insight
Schneider: Satisfying YouTube service videos drive ad revenue and local leads
“So that does two things. It's like that turns into a profit center for you. Cause you're going to get ads, you know, add dollars off of that. But simultaneously, you're going to also get inbound leads from that. Cause they're going to show people that are in t…”
Cody Schneider Jul 8, 2024 ▶ 20:03 8 startup ideas backed by data/trends to get you paid (steal these $1M+/year ideas)
Jul 17, 2024 positive
Assertion Not checkable as stated
Courtney: Charisma on Command Generates Seven Figures Annually
“Charisma on command in particular makes seven figures apparently per year.”
Jonathan Courtney Jul 17, 2024 ▶ 5:12 How to build a profitable Faceless YouTube Channel in 72 Hours
Jul 17, 2024 positive
Insight
Isenberg: High-margin niche YouTube channels take the same effort as low-value ones
“The amount of work it takes to create a faceless YouTube channel in a lower quality niche And a faceless YouTube channel with a higher quality niche that has the potential to extend beyond ads to create something really simple. I'm talking about you're selling…”
Greg Isenberg Jul 17, 2024 ▶ 30:04 How to build a profitable Faceless YouTube Channel in 72 Hours
Jul 17, 2024
Assertion Not checkable as stated
Isenberg: Changing One Title Word to a Number Swung Views 100x
“Like, I've had videos that just changing a word to a number is the difference between, you know, 40,000 views and 400 views.”
Greg Isenberg Jul 17, 2024 ▶ 24:05 How to build a profitable Faceless YouTube Channel in 72 Hours
Jul 17, 2024 bullish
Prediction Not checkable as stated
Courtney: Human scriptwriters will hold major advantage in faceless YouTube
“So I think writers are going to have a killer advantage here. The people who don't have to use AI to create, to generate the scripts.”
Jonathan Courtney Jul 17, 2024 ▶ 14:07 How to build a profitable Faceless YouTube Channel in 72 Hours
Jul 17, 2024 positive
Assertion Not checkable as stated
Isenberg: Creating an AI YouTube video realistically takes 7.2 hours
“I think, I mean, dude, 72 hours is conservative. Like, 7.2 hours is realistic. But just giving extra time, I think, 72 hours, like, the hardest part is gonna be picking a niche that doesn't have a ton of competition that you think could stand out, that you thi…”
Greg Isenberg Jul 17, 2024 ▶ 19:10 How to build a profitable Faceless YouTube Channel in 72 Hours
Jul 17, 2024 positive
Insight
Courtney: Faceless channels protect creators from trolling and personal burnout
“The downside of starting a real YouTube channel is that you then have to deal with, like with your own face on it is that you have to learn to deal with trolls, like talking about you and all that kind of stuff. Whereas the downside of starting a faceless YouT…”
Jonathan Courtney Jul 17, 2024 ▶ 36:39 How to build a profitable Faceless YouTube Channel in 72 Hours
Jul 17, 2024 bullish
Assertion Not checkable as stated
Isenberg: AI-Voice Faceless Channels Earn Up to $100K Monthly
“And people like that are making, You know, 10 to a hundred K a month on these channels.”
Greg Isenberg Jul 17, 2024 ▶ 12:06 How to build a profitable Faceless YouTube Channel in 72 Hours
Jul 17, 2024 bullish
Insight
Isenberg: Failing at Faceless Channels Yields Top-Tier AI Knowledge
“At the very least, you're going to learn about the audience, and you're going to learn these AI tools. Which is a win. It's worth the experiment anyway. I mean, what worst case is this. You spend a couple hundred dollars on AI tools, and you waste some time. A…”
Greg Isenberg Jul 17, 2024 ▶ 35:02 How to build a profitable Faceless YouTube Channel in 72 Hours
Jul 26, 2024 positive
Insight
Isenberg: Reading top niche YouTube comments reveals audience psychology and demand
“When you start reading some of these comments, you get a sense to what people want. You get a sense of what are they thinking about, and you can, you just, I put myself in their shoes.”
Greg Isenberg Jul 26, 2024 ▶ 15:23 How I use Reddit and AI to find winning startup ideas
Aug 12, 2024
Insight
Isenberg: Book title and cover matter as much as YouTube packaging
“It's like one of those things where in YouTube land, they say, it doesn't even matter what your content is. All that matters is your title and thumbnail. It's very similar in books where the title matters a ton and the cover matters a ton.”
Greg Isenberg Aug 12, 2024 ▶ 25:07 How to write a book with AI [step-by-step guide]
Aug 27, 2024 positive
Opinion
Isenberg: A YouTube subscriber is worth $7; a newsletter subscriber, $1
“I think that YouTube is the most valuable because they're listening to you, they're watching you and they see you. So I don't know, a YouTube subscriber, if it's high quality seven dollars. I would say close second is probably Spotify and Apple, like audio lis…”
Greg Isenberg Aug 27, 2024 ▶ 38:13 5 validated startup ideas that will make you money
Sep 1, 2024 negative
Assertion Supported
Riley Brown: YouTube is starting to block third-party transcript APIs
“You can just like literally download your transcript or you could use a transcript API, but YouTube starting to block those.”
Riley Brown Sep 1, 2024 ▶ 50:35 I can't believe we coded an app with AI in 67 mins (V0, Cursor AI, Replit, Claude AI)
Sep 2, 2024 bullish
Assertion Not checkable as stated
Schneider: Print-on-demand creators earn over $500K yearly, mostly from affiliate revenue
“If you look at anybody in the print on demand space, they're doing this, and I know them personally, they are printing money doing this, like, easily doing 500 K a year between courses, doing affiliate, and then just the YouTube ad revenue. They make more mone…”
Cody Schneider Sep 2, 2024 ▶ 5:19 5 $1M+ startup ideas you can launch tomorrow with $0
Sep 2, 2024 bullish
Prediction Not checkable as stated
Schneider: Daily Canva tutorials can build an $80K-monthly agency in six months
“And I mean, this could be a million dollar company. If you just, for the next six months, if you just published a video a day on how to do X, Y, Z on Canva, like you will have an agency that is making, you know, an 80% margin and doing it 80 grand a month.”
Cody Schneider Sep 2, 2024 ▶ 4:27 5 $1M+ startup ideas you can launch tomorrow with $0
Sep 18, 2024 bearish
Opinion
YouTube is not an effective primary direct sales driver for niche brands
“So if you are a niche product, you have less of a chance of reaching your audience there, but you have a product with wide appeal and you have a viral format, you have a lot of opportunity for success. But I still don't think of that as a YouTube, YouTube as a…”
Oren (Oren Meets World) Sep 18, 2024 ▶ 25:17 Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
Sep 20, 2024 bullish
Opinion
Isenberg: Creator retention analytics software is a billion-dollar opportunity
“Point is someone should build software that looks at data like this and gives you insights and says you should do the following things. And maybe that's view stats, which is Mr. B software creator analytics company. Maybe that's where he's going with it, but I…”
Greg Isenberg Sep 20, 2024 ▶ 11:55 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 negative
Opinion
Isenberg: MrBeast's viral playbook does not apply to all creators
“On the other hand, I actually don't believe this applies to all video creators.”
Greg Isenberg Sep 20, 2024 ▶ 5:23 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Insight
Isenberg: Top YouTube creators act more like data scientists than entertainers
“I used to think of YouTube creators as entertainers, but they're actually more like data scientists than they are entertainers. So when I'm talking, when you look at the top hundred YouTube creators, they are obsessing over the data.”
Greg Isenberg Sep 20, 2024 ▶ 7:44 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Opinion
Isenberg: MrBeast runs his production company as a data-driven meritocracy
“He leads his company in a very merit, meritocratic way. Do you get him a one on 10 on YouTube studio, which means, you know, Your video is really outperforming. He'll love you. So he just, he wants the best and he's data driven. So if you're number one and you…”
Greg Isenberg Sep 20, 2024 ▶ 22:45 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Opinion
Isenberg: MrBeast is right to require platform obsession across all departments
“He keeps talking about being obsessed with YouTube. Basically, no matter what department you're in is a prerequisite to work here. And I don't think he's wrong. I just want to put that out there. I don't think he's wrong at all.”
Greg Isenberg Sep 20, 2024 ▶ 12:25 The rulebook MrBeast followed to build his $1B creator empire
Oct 1, 2024 positive
Assertion Supported
Kim: Top VTubers make millions annually from subscriptions and merchandise
“They have, like, Millions of followers. They're making millions of dollars a year from subscriptions, from selling merch, et cetera.”
Eric Min Jun Kim Oct 1, 2024 ▶ 33:30 Create an AI Voice Character app only using AI in less than 40 min (Cursor, Next.js, Daily Bots)
Oct 7, 2024 bearish
Assertion Not checkable as stated
Chaudry: YouTube search accounts for a surprisingly nominal share of video discovery
“The first is search, and I think probably people over, maybe, maybe think about search too much. It's actually pretty nominal how many people find videos through search.”
Samir Chaudry Oct 7, 2024 ▶ 23:08 How Creators Can Thrive in the AI + AR Era (Samir from Colin and Samir)
Oct 7, 2024
Insight
Chaudry: YouTube is interruption-based; podcast feeds and newsletters are permission-based
“YouTube is like an interruption-based platform. Like, I have to interrupt your experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based.”
Samir Chaudry Oct 7, 2024 ▶ 32:43 How Creators Can Thrive in the AI + AR Era (Samir from Colin and Samir)
Oct 7, 2024 positive
Assertion Supported
Chaudry: Ryan Trahan shoots mostly solo on an iPhone, averaging 10M+ views
“One of the most prolific creators on YouTube right now is Ryan Traham. He can't make a video that does under ten million views, but he shoots majority of his stuff with his iPhone and just by himself.”
Samir Chaudry Oct 7, 2024 ▶ 20:07 How Creators Can Thrive in the AI + AR Era (Samir from Colin and Samir)
Oct 7, 2024 neutral
Disclosure
Chaudry: Connected TVs drive 58% of watch time, averaging 42 minutes
“For our channel specifically, 58% of our watch time comes from connected TVs, and viewers are watching on average 42 minutes on connected TVs.”
Samir Chaudry Oct 7, 2024 ▶ 3:45 How Creators Can Thrive in the AI + AR Era (Samir from Colin and Samir)
Oct 7, 2024 positive
Insight
Samir: Piggybacking on proven formats is the fastest YouTube growth strategy
“I'm going to look at what works on YouTube and try and piggyback off of that. Cause that's like the quickest path to audience growth on YouTube, plain and simple.”
Samir Chaudry Oct 7, 2024 ▶ 24:42 How Creators Can Thrive in the AI + AR Era (Samir from Colin and Samir)
Oct 7, 2024
Insight
Samir: In a world of abundant choice, familiarity wins audience attention
“In a world where we have an abundance of choice, familiarity is gonna win.”
Samir Chaudry Oct 7, 2024 ▶ 21:34 How Creators Can Thrive in the AI + AR Era (Samir from Colin and Samir)
Oct 30, 2024 positive
Insight
Isenberg: Small thumbnail CTR lifts can multiply YouTube views thousandfold
“The difference between an exceptional thumbnail and a great thumbnail is actually a big difference. Like Colin and Samir could have just put in a great thumbnail. Their click-through rate might have been like five, six percent. But having an exceptional unique…”
Greg Isenberg Oct 30, 2024 ▶ 12:34 How to steal funnels that crush
Nov 4, 2024 neutral
Assertion Supported
Schneider: YouTube business content average RPM is $5 to $7
“And if say, for example, you're doing business content, average RPM. So Views or revenue per thousand views is about like five to seven dollars depending.”
Cody Schneider Nov 4, 2024 ▶ 37:45 7 $1M+ AI startup ideas you can launch tomorrow with $0
Nov 4, 2024 bullish
Insight
Schneider: Multi-channel creator flywheels can reach $1M revenue with 3-4 contractors
“Like that's a really brilliant business model, but let's scale that up even further. Let's do that with five channels. Let's do that with 10 different YouTube channels. Same formula. I pick a category business. I take it. I pick a category content marketing. I…”
Cody Schneider Nov 4, 2024 ▶ 38:46 7 $1M+ AI startup ideas you can launch tomorrow with $0
Dec 4, 2024 positive
Insight
Chou: Viewer comments matching title keywords boost YouTube search rankings
“Comment whatever keywords in the title. It helps out in the YouTube algo so much. You guys wouldn't believe it actually. So just as an SEO practice today, find whatever keyword is in the title and then try to comment that in the comment section. That's actuall…”
Jackie Chou Dec 4, 2024 ▶ 42:38 Growth Genius Leaks Million Dollar SEO Plan
Dec 4, 2024 positive
Assertion Not checkable as stated
Chou: 15,000 YouTube subscribers drive 90% of an $80K/mo community
“All the subscription subscribers come from my crappy, 15 K subscriber YouTube channel. Isn't that crazy? Like I would say 90% of that.”
Jackie Chou Dec 4, 2024 ▶ 39:49 Growth Genius Leaks Million Dollar SEO Plan
Dec 9, 2024
Assertion Not checkable as stated
Isenberg: YouTube video descriptions generate hundreds of newsletter signups daily
“I put like a little lead magnet slash gregeisenberg.com, which is where people sign up, and I literally get hundreds of people per day. Coming and signing up to the newsletter from that.”
Greg Isenberg Dec 9, 2024 ▶ 39:03 3 AI app ideas that are goldmines (and how to grow them)
Dec 9, 2024 positive
Insight
Shipper: Media creators in 2025 should start on YouTube, not newsletters
“It's much harder to grow a newsletter now than it was five years ago. I'd probably start with YouTube actually. I think, and funnel people into, from YouTube into a newsletter that feels like the right move.”
Dan Shipper Dec 9, 2024 ▶ 38:12 3 AI app ideas that are goldmines (and how to grow them)
Dec 16, 2024 positive
Assertion Supported
Courtney: Mastering.com posts 11- to 15-hour long YouTube tutorials
“If you check like their recent videos, sometimes their videos are 11 hours long, 12 hours long, 15 hours long.”
Jonathan Courtney Dec 16, 2024 ▶ 39:32 How to get your first customers (even with ZERO audience)
Dec 16, 2024 positive
Insight
Isenberg: Creators should target low production quality and high effort
“What you want to do is Low quality, high effort. That's where you want to be.”
Greg Isenberg Dec 16, 2024 ▶ 44:32 How to get your first customers (even with ZERO audience)
Dec 23, 2024 negative
Insight
Dalen argues explicit calls to action in content are becoming obsolete
“I feel like we're kind of entering this area, era of, you know, call to action kind of becoming dead where I, like, I feel like even throughout, like, throughout my content, like, I never, like, asked necessarily anything of, like, Check out my business, or ch…”
Daniel Dalen Dec 23, 2024 ▶ 59:49 pov: brainstorming $1M+ startup ideas with Daniel Dalen
Dec 25, 2024 positive
Assertion Open · timeframe Dec 2024
Isenberg: YouTube channel grew from 11,000 to 146,000 subscribers in 2024
“At the end of 2023, I was at 11,000 YouTube subscribers. Today we're sitting at 146,000 subscribers.”
Greg Isenberg Dec 25, 2024 ▶ 17:53 My 2024 Year in Review (net worth update etc)
Jan 7, 2025 bullish
Opinion
Isenberg: Children's content quality is shockingly low despite massive market size
“The bar to great children's content is shockingly low. And that extends itself to YouTube and stuff like that, but the market is shockingly big.”
Greg Isenberg Jan 7, 2025 ▶ 43:21 Q&A: How to get 100,000 followers in 2025
Jan 7, 2025 neutral
Insight
Isenberg: Consistency requires 1-2 daily posts on X or weekly on YouTube
“On Twitter, on X, that means you should be posting one to two times per day. On YouTube, that means you should be posting one time per week if you're doing long form. If you're doing short form, that means you're doing three to four times a week.”
Greg Isenberg Jan 7, 2025 ▶ 35:38 Q&A: How to get 100,000 followers in 2025
Jan 7, 2025
Assertion Contradicted
Lemko claims his content projects have generated over one billion views
“Over a billion views for sure on, on all the things I've made.”
Dr. Tyler Lemko Jan 7, 2025 ▶ 17:36 Q&A: How to get 100,000 followers in 2025
Jan 7, 2025
Insight
Isenberg: Platform algorithms always favor creators who adopt new features
“The algorithm gods will always love you trying new features for the platform.”
Greg Isenberg Jan 7, 2025 ▶ 40:28 Q&A: How to get 100,000 followers in 2025
Jan 7, 2025
Assertion Supported
Creator Matt Wolf earned $13.5K on long-form video vs $418 on Shorts
“A short that did three million views earned 418 dollars, while a long form did 1.3 million views earned 13,580 dollars, and a live stream with less than a 100,000 views earned 1926 dollars.”
Greg Isenberg Jan 7, 2025 ▶ 38:44 Q&A: How to get 100,000 followers in 2025
Jan 7, 2025
Insight
Lemko: YouTube views are largely decoupled from subscriber counts
“Like, even on YouTube, views matter so much more than subscribers, and yes, there is a correlation, but not, it's not like a 100% correlation. There's a lot of accounts with low subscriber numbers that do view numbers like crazy.”
Dr. Tyler Lemko Jan 7, 2025 ▶ 25:03 Q&A: How to get 100,000 followers in 2025
Jan 15, 2025 neutral
Assertion Contradicted
YouTube's Algorithm Does Not Weight Comments for Video Performance
“Comments have no algorithmic waiting. Like YouTube don't look at comments for video performance, but it's a great indication of, Hey, like, especially with an audience like you have here that is Quite like a tribe of people into similar things.”
Paddy Galloway Jan 15, 2025 ▶ 12:51 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Insight
YouTube's Algorithm Does Not Favor New Uploads Over Old Videos
“Not everything is evergreen, but there is like algorithmically nothing that punishes older content. If older content started getting more views than newer content on YouTube, that's what would be promoted. There's no like bias towards new content on YouTube.”
Paddy Galloway Jan 15, 2025 ▶ 14:19 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Insight
YouTube Sales Conversion Rates Rank Second Only to Email Marketing
“Like I find that YouTube converts second best only to email when it comes to selling to a product, when it comes to selling or promoting a service. I find YouTube converts really, really well compared to other platforms and at least at a per user basis.”
Paddy Galloway Jan 15, 2025 ▶ 14:44 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025
Insight
YouTube Thumbnail Text Should Be Capped at Four to Five Words
“In general for a thumbnail, it should be about four or five words should be your cutoff point for how much words you put in the thumbnail and ideally less.”
Paddy Galloway Jan 15, 2025 ▶ 1:40:50 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 negative
Insight
Listening to Advanced YouTube Strategy Too Early Harms Beginner Creators
“A big mistake I think people make is they listen to people like me and other people talking about YouTube strategy. Too early and that pollutes their thinking and they end up like overthinking content, spending too long trying to make a video, trying to be per…”
Paddy Galloway Jan 15, 2025 ▶ 38:03 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 bullish
Assertion Partly supported
Nielsen Data Shows YouTube Exceeds Netflix in Total Streaming Time
“If you look at data, Nielsen actually put data together. YouTube, when you look at the total time spent streaming content on YouTube, it's the biggest streaming service in the world. So more people stream content on YouTube than on Netflix or any of these othe…”
Paddy Galloway Jan 15, 2025 ▶ 5:31 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025
Assertion Supported
YouTube Now Provides Native A/B/C Thumbnail Testing to All Creators
“YouTube gives everyone ABC testing. It allows you to upload three thumbnails every time you upload.”
Paddy Galloway Jan 15, 2025 ▶ 57:49 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025
Insight
YouTube Thumbnails Should Never Have More Than Three Focal Points
“The three focus area rule, which basically for a thumbnail, there shouldn't be more than three things the viewer has to focus on. That's the cutoff point. There should be either only one, two, or three things to focus on.”
Paddy Galloway Jan 15, 2025 ▶ 1:41:24 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025
Assertion Supported
Noah Kagan's Channel Grew From 15k to 500k Views Per Video
“When I first started working with Noah, he was doing 1015, maybe 20,000 views a video. At our height of working together, we were doing four or 500 K views a video.”
Paddy Galloway Jan 15, 2025 ▶ 33:25 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Insight
YouTube Channels Need 80% Audience Overlap Across Videos to Succeed
“And then I would say this is arguably the most important to understand on YouTube, and it's where almost everyone Goes wrong in my opinion, which is, I like to build channels where each video, I look at it and say, does this have 80% plus? I should actually ad…”
Paddy Galloway Jan 15, 2025 ▶ 1:19:58 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Insight
YouTube Uniquely Bridges High Discovery and Deep Audience Intimacy
“I think YouTube is the platform that has the best marriage between building real depth with your audience and discovery. So if we think about those two things, they're quite often inversely correlated platforms that have very high discovery, let's say TikTok, …”
Paddy Galloway Jan 15, 2025 ▶ 30:16 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 neutral
Assertion Not checkable as stated
Western YouTube Creators Typically Earn a $3 to $10 AdSense RPM
“I would say the kind of range I give most people here is if you have a Western audience, if your audience is primarily English speaking in America, Canada, UK, Europe you're probably going to see a three dollar to 10 dollar or PM. So that's the amount you get …”
Paddy Galloway Jan 15, 2025 ▶ 15:39 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025
Assertion Supported
Using AI to Generate YouTube Thumbnails Does Not Violate Platform Terms
“Using AI and thumbnails is not against YouTube's terms, contrary to popular belief.”
Paddy Galloway Jan 15, 2025 ▶ 1:02:33 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 negative
Insight
Video Ideas That Cannot Be Packaged Into Simple Thumbnails Will Fail
“It annoys me when people say, I've got this great idea, but I can't title thumbnail it. I would always say, well, you don't have a great idea then. Like, that's not a great idea for YouTube if you can't title thumbnail it, unless you just can't think of one. T…”
Paddy Galloway Jan 15, 2025 ▶ 1:27:20 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 negative
Insight
News-Focused YouTube Channels Sacrifice Long-Tail Catalog Viewership
“If you are a channel that covers a lot of news events, you're either all in on news and then you have to sort of admit that you're not going to see good catalog viewership at least compared to what you could do with other formats.”
Paddy Galloway Jan 15, 2025 ▶ 10:28 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Insight
New Creators Should Prioritize Volume Over Refining Video Ideas
“At the start to me, it really is about numbers and just getting stuff out there and just getting used to posting videos and not really worrying too much about ideation.”
Paddy Galloway Jan 15, 2025 ▶ 46:29 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Assertion Supported
MrBeast's Exaggerated Golden Jet Thumbnail Still Drove Over 200M Views
“Like the world's biggest creator, Mr. Beast, like he'll make a video on like one dollar versus a hundred million dollar private jet. In the thumbnail, there's a solid gold jet. Like it's just solid gold. The whole thing's made of gold. That didn't happen in th…”
Paddy Galloway Jan 15, 2025 ▶ 29:11 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025
Disclosure
Galloway Mandates Four Hours of Weekly YouTube Study for All Clients
“I have this for all my employees. I have this for myself. I have this for my clients. I just say, Hey, try to carve out four hours a week where you're studying YouTube and you're actually just going through and looking at content.”
Paddy Galloway Jan 15, 2025 ▶ 1:09:51 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Assertion Not checkable as stated
Creator James Jani Sustains a Full Business on Two Annual Uploads
“For anyone interested, type in James Janney on YouTube. He's a creator friend of mine from London. He posts a video probably twice a year and has a full business, does really well, has people working for him, but he just makes really, really high quality docum…”
Paddy Galloway Jan 15, 2025 ▶ 1:06:17 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 negative
Insight
Saying 'To Recap' Mid-Video Causes Immediate YouTube Audience Drop-Off
“So like another language like this is like, you know nevertheless, like I hate that word. Cause that like makes people think it's like a summary of the video and it's going to end. So like to recap, another thing I hate, like whenever someone does that, I just…”
Paddy Galloway Jan 15, 2025 ▶ 1:16:29 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Insight
Creators Can Find Niche Opportunities Using Tools Like 1of10 and ViewStats
“One thing you can do is use a tool. And I'll give you two examples of tools. These are basically called a YouTube outlier tools. I don't know if you've seen them, but one example would be one of ten.com. Another example would be view stats. You can use these t…”
Paddy Galloway Jan 15, 2025 ▶ 48:53 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 bullish
Assertion Not checkable as stated
Top YouTube Creators Get Up to 90% of Viewership From TVs
“Like for example, this might shock some people in the audience, but for a lot of our biggest clients in my company, we're getting 6070, sometimes as high as 90% of our viewership. From TV. So from people watching on TV as their primary device type.”
Paddy Galloway Jan 15, 2025 ▶ 4:51 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Assertion Supported
YouTube Commands 33% of Streaming Watch Time Among US Children
“Total market share of the streaming market for the U S as a total number is about. YouTube, 10 or 11%. I've seen it get as high as 13%. With two to eleven-year-olds, it's 33%, so that's 33% of basically what they're watching is, is YouTube”
Paddy Galloway Jan 15, 2025 ▶ 19:35 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 22, 2025 neutral
Assertion Supported
Isenberg gets 35k YouTube listens per episode despite low-budget visuals
“There's your podcast with like 35,000 listens on YouTube alone, and you've got a really, I mean, it's almost insulting.”
Jonathan Courtney Jan 22, 2025 ▶ 8:28 How only 2,500 subscribers can make you $1,000,000.
Jan 27, 2025 bullish
Prediction Held up
Senra: AI translation platforms will automatically localize podcast audio by language
“If you look at what 11 Labs is doing, what Spotify is doing, what YouTube's doing, My calculation was way off because it's not just English speaking people at the platform level. They're going to, you're going to be in Brazil. You're going to love founders. It…”
David Senra Jan 27, 2025 ▶ 36:55 David Senra on How to Become a World Class Founder
Feb 25, 2025 positive
Opinion
Finn: X and YouTube have the best indie hacking communities
“If you're an indie hacker, if you're an entrepreneur, I, in my opinion, I think X and YouTube are the only two places on planet earth that have the best indie hacking communities on the internet. I think if you're an indie hacker, you've got to be on both. You…”
Alex Finn Feb 25, 2025 ▶ 1:08:04 VIBE CODING A COOL VIDEO GAME (Grok 3 + Claude 3.7)
Mar 5, 2025 bullish
Opinion
Isenberg: YouTube engagement prediction SaaS could be a multi-million-dollar business
“I'm literally gonna give it an idea, which by the way, I think could be a multi-million dollar a year business.”
Greg Isenberg Mar 5, 2025 ▶ 1:48 My honest review of AI Product Designer backed by Y-Combinator (v0 Users Need to See This)
Mar 10, 2025 positive
Opinion
Isenberg: Y Combinator is a YouTube channel, not a startup accelerator
“My other quick rabbit hole that I'll just seed people with is that YC is a YouTube channel, not a startup accelerator.”
Greg Isenberg Mar 10, 2025 ▶ 41:19 3 Proven startup trends that will make $124,000/Month (From Idea to Launch)
May 23, 2025 bullish
Opinion
Isenberg: Content derived from scraped social data is 10x-50x more likely to resonate
“And the most important point is these are validated social posts. These are not social posts that you have no idea if they're gonna get a like or a comment because it's scraped YouTube, because it's scraped X, and it's got all that data, the chances of you cre…”
Greg Isenberg May 23, 2025 ▶ 21:07 I Built an AI Content Agent With N8N and Claude (Step-by-Step)
Jun 13, 2025 positive
Insight
Greg Isenberg: Software tutorial videos are a no-brainer source for startup ideas
“Watching tutorial videos software tutorial videos is what also is like a really no brainer way to come up with startup ideas because, you know, in a lot of tutorials, you know, they're hinting to what they like about certain things, what they don't like, what …”
Greg Isenberg Jun 13, 2025 ▶ 20:26 How I Use AI & Reddit to Find $1M+ Startup Ideas (FULL Blueprint)
Jul 21, 2025 neutral
Insight
Isenberg: App and Web Users Prefer Video Over Reading Text
“People don't want to read anymore. So if you're designing a website, if you're building apps and stuff like that, you know, they're used to Instagram stories. They're used to just consuming YouTube. They're used to consuming video.”
Greg Isenberg Jul 21, 2025 ▶ 12:38 5 NEW Tools from Google AI to make money/be productive (INSANITY)
Sep 15, 2025 neutral
Assertion Supported
Schneider: YouTube limits creator contact email views to eight per 24 hours
“The challenge with this is it's behind a captcha and YouTube limits you to only about like eight email like opens per per time that you do this, right? Or per session. It's like a 24 hour rolling window is how it works.”
Cody Schneider Sep 15, 2025 ▶ 6:16 What Vibe Coders Wish They Knew Sooner
Sep 15, 2025 positive
Insight
Schneider: Three-video creator sponsorship packages drastically outperform single sponsored videos
“So the three video package, why we're asking for that is we've seen better results than just doing one video. When it's one video, it's like a flash in the pan to their audience. In contrast, when I do that three videos and they do like different like angles, …”
Cody Schneider Sep 15, 2025 ▶ 9:30 What Vibe Coders Wish They Knew Sooner
Sep 15, 2025 positive
Opinion
Schneider: YouTube creators and affiliate deals best for early customer acquisition
“YouTube creators plus affiliate marketing is like one of the best ways to go about getting your first customers.”
Cody Schneider Sep 15, 2025 ▶ 1:03 What Vibe Coders Wish They Knew Sooner
Sep 15, 2025 bullish
Insight
Schneider: Pitching creators with 10k-50k subscribers unlocks massive marketing arbitrage
“Like we'll see this all the time, especially with smaller creators that are like 10,000 to 50,000 subs, they don't know what their value is. And so if I reach out to a hundred, say I get 50 to respond, And then of those 50, 10 are going to underprice themselve…”
Cody Schneider Sep 15, 2025 ▶ 2:09 What Vibe Coders Wish They Knew Sooner
Sep 17, 2025 neutral
Insight
Schneider: Only about 10% of content posts achieve viral reach
“It's a one out of 10 that a post has some virality, right? Like we know you play this game, like with YouTube, like, or in all of the other content that you do out of all, you know, out of all the content that I publish, one of them will, it will outperform. I…”
Cody Schneider Sep 17, 2025 ▶ 5:54 Apps make $50K/mo like THIS (I shouldn't share this)
Oct 6, 2025 positive
Insight
Koe: Repurposing Content Across Platforms Does Not Bore Audiences
“The objection there usually is, ah, well, if you're posting the same thing on two platforms, won't people notice that, or won't they get bored? Right. And most of the time, I've seen the opposite. Like, there are people that read it, and then when they watch o…”
Dan Koe Oct 6, 2025 ▶ 18:31 I Watched Dan Koe Break Down His AI Workflow OMG
Oct 6, 2025
Disclosure
Dan Koe: Daily two-hour writing sessions power my entire content output
“How I actually structure that on a day-to-day basis is quite simple, where I wake up, do a little morning routine, shower, walk, whatever it may be, and then I sit down at my computer and the next two hours is just dedicated to writing. So in that writing, I h…”
Dan Koe Oct 6, 2025 ▶ 23:34 I Watched Dan Koe Break Down His AI Workflow OMG
Oct 6, 2025
Insight
Dan Koe: Recreate top niche topics without watching the videos to stand out
“So a good way to generate ideas that help you grow is to go to YouTube, look at the accounts in your niche, Or the people, the kind of like tribe you want to join online. Go to their account, go to videos, filter by most popular, and then just write down 10 of…”
Dan Koe Oct 6, 2025 ▶ 5:18 I Watched Dan Koe Break Down His AI Workflow OMG
Nov 10, 2025 positive
Insight
Isenberg: Split-screen contrasting faces are a proven YouTube thumbnail format
“Because this is like a tried and true format in YouTube when you have a split screen. Maybe it's like a sad face on the left and a happy face on the right.”
Greg Isenberg Nov 10, 2025 ▶ 7:06 Glif AI: The $10 App That Replaces a Full Creative Team
Nov 24, 2025 positive
Insight
Farroki: App Store screenshots are as crucial as YouTube thumbnails
“People don't understand how big of a deal the app store screenshot is because it is the first impression that a user has with your app when they go to the app store. And if you don't have a good first impression, that's the difference. It's like, there's no po…”
Chris Farroki Nov 24, 2025 ▶ 45:29 How I Design Apps 10x Better (Free Course)
Dec 8, 2025 positive
Assertion Not publicly verifiable
Isenberg: Linus Tech Tips has generated $280M in total revenue
“Linus Tech Tips has created two hundred and eighty million dollars of revenue, twenty eight million dollars of YouTube ads in his niche tech reviews.”
Greg Isenberg Dec 8, 2025 ▶ 44:18 Blueprint to Build a $1M SaaS From Scratch
Dec 8, 2025 positive
Assertion Not checkable as stated
Hoffman: YouTube drove 80% of LocalRank sales with 10% of X views
“YouTube has been 80 to 90% of sales, and the YouTube launch video has a 10th of the views as the ex post, but drove 80% of the sales.”
Rob Hoffman Dec 8, 2025 ▶ 49:25 Blueprint to Build a $1M SaaS From Scratch
Dec 8, 2025 positive
Assertion Not checkable as stated
Hoffman: LocalRank generated $5,000 MRR on launch day
“Local rank shipped using a thread on X, a YouTube video, and they sent it to their email list, and they ended up making 5000 dollars of MRR on day one, which is pretty unheard of.”
Rob Hoffman Dec 8, 2025 ▶ 42:06 Blueprint to Build a $1M SaaS From Scratch
Jan 27, 2026 bullish
Prediction Not checkable as stated
Finn: Local multi-agent pipelines will automate video production in 45 seconds
“Now five different models locally on my computer are going to basically process this video and in 45 seconds The entire production process is over, and it's going to be uploaded on YouTube, right? That's where this is going.”
Alex Finn Jan 27, 2026 ▶ 21:26 Clawdbot/OpenClaw Clearly Explained (and how to use it)
Feb 2, 2026 positive
Disclosure
Rose: Gemini enables extracting full YouTube transcripts for embeddings
“The reason I like Gemini is because they're tied in with YouTube obviously, and I can get transcripts back from full YouTube videos, which is great for vector embeddings when I want to figure out what it's actually about.”
Kevin Rose Feb 2, 2026 ▶ 14:18 Screensharing Kevin Rose's AI Workflow/New App
Apr 18, 2026 negative
Assertion Not checkable as stated
Isenberg: AI Video Tutorials Frequently Edit Out Tooling Glitches and Errors
“Because when you go on YouTube, and you see tutorials about You know, this is insane. This product's insane. And I've, you know, I've been guilty of this too. Sometimes you don't, you know, you don't put this in. You don't put the errors in. This gets edited o…”
Greg Isenberg Apr 18, 2026 ▶ 19:23 Claude Design: Full Walkthrough. I'm blown away.
Jun 25, 2026 positive
Prediction Not checkable as stated
Isenberg: Winning marketers in the AI era will be multi-disciplinary generalists
“So the marketers who are going to win in this agentic era are going to be part researcher. They're going to be part storyteller. They're going to be part media operator, and they're going to be a part community builder. They're basically going to know how to t…”
Greg Isenberg Jun 25, 2026 ▶ 5:46 "Learn AI” Is Bad Advice. Learn This Instead
Jul 27, 2026 positive
Insight
Schneider: Ingest Competitor Ads and Transcripts to Avoid Marketing Agent Entropy
“The problem that happens with this year, and again, I'm going to get into the weeds and talk through a lot of this, you know, in detail, just to share the issues that come up is you have to solve for entropy. So like, what is entropy? It's like, basically the …”
Cody Schneider Jul 27, 2026 ▶ 25:52 Marketing Agents Are Too Good Now
Sep 2, 2026
Insight
Isenberg: Automating an entire channel on day one with AI fails
“If I were using this I wouldn't try to automate my whole YouTube channel on day one. I think that's way too much, and I think when people use a repo like this on day one, and then they start, and they don't get the results, it's because they just ask for too m…”
Greg Isenberg Sep 2, 2026 ▶ 12:54 5 GitHub Repos: Kill AI Slop, Go Viral, Make Money
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