ConvertKit founder Nathan Barry explains the multi-layered monetization of the Cerro Gordo ghost town project he co-invested in with Brent Underwood and Ryan Holiday.
“It has a YouTube channel. It makes like 50 grand a month in sponsorship revenue because the YouTube channel is so popular.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Nathan Barry
Insight
Barry: Most people are uninteresting because they lack storytelling fundamentals
“I think that most people are actually really not interesting at all, because they don't know, like, the fundamentals of a good story.”
Nathan BarryNov 16, 2023▶ 7:01How To Make Money As A Creator | Nathan Barry (ConvertKit)
Insight
Barry: Paid Newsletters Put Growth and Monetization in Direct Conflict
“Turns out I chose a business model that requires my best content to be behind a paywall. And then I need new content, not behind a paywall to get new readers. And like these two sides of my business are directly at odds, you know, growth and monetization are d…”
Nathan BarryNov 16, 2023▶ 34:11How To Make Money As A Creator | Nathan Barry (ConvertKit)
Insight
Barry: Creators Should Build One 'Skyscraper' Business Instead of Strip Malls
“And I think a lot of creators like to build strip malls. Here's what I mean. If you think about the footprint of land, what you can build, right? You're going to a strip mall and you're like, okay, I'm going to build this one little business here. Here's my ra…”
Nathan BarryNov 16, 2023▶ 37:02How To Make Money As A Creator | Nathan Barry (ConvertKit)
Insight
Barry: Tutorials cannot match done-for-you agency onboarding for software
“No amount of like onboarding and help tutorials will ever turn someone into the perfect user. But when you're like, all right, fine, I'll like pay me and I will just set it all up for you. It turns out that works pretty well.”
Nathan BarryNov 16, 2023▶ 40:52How To Make Money As A Creator | Nathan Barry (ConvertKit)
Insight
Nathan Barry: The best way to be interesting online is pursuing transformative quests
“The best way to be interesting on the internet is to be going on a quest that is going to change you and that is worth following.”
Nathan BarryNov 16, 2023▶ 9:24How To Make Money As A Creator | Nathan Barry (ConvertKit)
Insight
Barry: 30k high-net-worth subscribers beat 300k food blog readers
“Like I'd much rather take 30,000 people interested in investing and buying businesses who are higher net worth people on that one side compared to like 300,000 who are reading a food blog and nothing against food blogs. It's just like the intent or the amount …”
Nathan BarryNov 16, 2023▶ 3:12How To Make Money As A Creator | Nathan Barry (ConvertKit)
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 300 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.