Podcasting is a terrible launch platform without a pre-existing audience
Chris Hutchins · How to Turn a Podcast into an Empire · Aug 10, 2023 · at 7:33
Chris Hutchins, founder of All the Hacks, explains to Greg Isenberg why organic distribution and audience growth are uniquely difficult for new podcasters compared to video and social platforms.
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“The thing about podcasting that is worse than basically almost every other platform is that there is no built in growth mechanism. There is no built in easy sharing mechanism. It's like, if you're reading an email and you're like, I have an idea of a friend that would want this, you hit like F Type three letters and hit, you know, command enter, depending on what email provider you have. It's pretty quick on a podcast. You have to like take your phone out of your pocket. Then you have to like go back to the episode page and then go back to the show page and then hit the share button and then click like the text message button and then type your friend's email text in and text feels very invasive. And by the way, both of those are still way harder than if you just post a video on YouTube and it, Seeds it out to a hundred people and they love it. Then it's just going to seed it to more and more and more people. And that happens on lots of social platforms. Podcasting. It's like, there's no, there's nothing. So yes, you're right. Podcasting is a very terrible platform to launch if you have no audience.”
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