Hutchins: Aspiring creators should run verticals for established creators for revenue share
Chris Hutchins · 5 game-changing startup ideas from a life hacking genius · May 15, 2024 · at 50:59
Chris Hutchins, host of All the Hacks, explains an alternative strategy to starting a media brand from scratch to Greg Isenberg on The Startup Ideas Podcast.
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“You could go start your own newsletter. Or you could go find someone who has a not great newsletter in an area you're passionate about and ask to run it. And by the way, there are multiple creators. I know who I've realized this has happened to them and they set up really lucrative deals. Like you come over, take over my YouTube channel and you can keep 30% of the revenue from YouTube or something like deals like that, where you're bringing someone in to own a vertical and giving them real upside.”
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