creators

“You have a shelf life that either the market dictates or your mental health dictates, which is basically like say five, six years, you know, even the algorithm on Facebook and YouTube does not like you forever, right? At some point, the algorithm's best intere…”

“Once you have that trust and that audience, and you combine that with product builders who know to iterate that, who are building non cookie cutter products. With a unique aesthetic. That's the formula for like the next wave.”

“I still think that the definition of creator is changing in the next year or two only because there are so many people that now understand the value of attention, even more so than money.”

“I just think that creator and consumer are essentially going to become the same thing. It really is how open are you to your customers sharing their experiences with your product and with you as a person. And that is going to give someone either the biggest bo…”

“When you're in a space like that, where it's a new space and you're trying to define a category doing so with the creator often makes a lot of sense. Because you're educating the market, right? So when you're educating the market Hey, like You shouldn't drink …”

“Launching and scaling specifically CPG businesses is so hard and capital intensive that I think it's sometimes a really unfair misunderstanding with creators is that this is something you can just launch and necessarily passively have on the side unless you're…”

“That's something that you're definitely going to see coming up in the next year is, is creators themselves creating kind of like their co-founder relationships and then finding an operator to be a third co-founder.”

“I just think you need multiple hundreds of thousands on multiple platforms to really have that be the, Be an be an immediate distribution to make a dent.”

“I think creators are going to be creating a lot of new businesses and, you know, but there's one thing I think he's missing, which is there's going to be less ads from creators.”

“It's not, you build attention and then you build a business because if you build a ton of attention, posting memes, and then you try and go launch a business, like it's it, people aren't brain dead. It's not like just because they followed you, they're just go…”

“If you're generating all that attention and you're not monetizing it, something else is going on. Because it's not that you can't. Like, the opportunity is there. It's just either you have a skill deficiency, like you haven't really learned or taken the time t…”

“There is very little status in the world that we're in, whereas you, if you're a founder of a VC-backed company, you could be paying yourself a salary of 80 K a year, be losing millions a year, and be on a trajectory to, like, work 80 hours a week for five yea…”

“You know, there, you don't need to be a full-time creator. You can be a part-time creator and you could spend one hour a week or two hours a week and still create a niche audience.”

“Ironically, what I still see as the biggest issue for most creators who enter my world, it's not creating good work and it's often not even just getting attention to their work. A lot of them don't know how to turn that attention into a business. They have lik…”

“In my opinion, creators Done well done in a way that is professional. You have to be an entrepreneur and it's always going to be a minority of the population that is an entrepreneur. If you don't have it in you. I'm not going to try and convince you that you d…”

“This is something that isn't talked about enough in the world of creators is intellectual property frameworks, methodologies, because you do that well, you can build a whole business on the back of that because you put the thought into making something great a…”

“I think that's becoming prerequisite for creators today is to really have some spiky point of view or some unique premises.”

“So my thesis is that you're actually going to see a bunch of creator led productized agencies die in about 18 to 24 months.”

“And I think a lot of creators like to build strip malls. Here's what I mean. If you think about the footprint of land, what you can build, right? You're going to a strip mall and you're like, okay, I'm going to build this one little business here. Here's my ra…”

“When a network or marketplace is trying to get liquidity, they're very, very creative friendly. And then once they reach liquidity, they start to try to capture more and more of that value.”

“In fact, I wouldn't be surprised if the producers actually do way better than the creators in the end.”

“So I think the new thing creators do instead of like courses, like asynchronous courses or cohort courses, it's a for 10 dollars a month. Like you can learn from me and I'm constantly updating the model and fine tuning it and you can learn directly from me.”

“I think creators should put money into the businesses that they're partnering with.”

“It's probably as a whole super overrated for creators, but I think it's okay. I think it's underrated for like operators. I think it's a cool opportunity for like the operator to like start something cool.”

“I think you're just going to start to see a lot of creators go the software route over Traditionally what they've been going for, which is the CPG route.”

“And I think the ultimate winner of this whole gold rush for newsletters is going to be, when we look back on it, will have been the largest creators in the space who are buying tons of newsletter, newsletter subs, and have become like the king of their categor…”

“You could go start your own newsletter. Or you could go find someone who has a not great newsletter in an area you're passionate about and ask to run it. And by the way, there are multiple creators. I know who I've realized this has happened to them and they s…”

“And I just think that a lot of creators, if not the vast majority of creators are ignoring Facebook reels and they're not taking advantage of that valuable real estate the top comment, the top pin comment.”

“Bigger brands will build this up to 50 creators, hundred creators. They are thirsting for creators to be able to do this because it's a lucrative system. For that 1525 hundred bucks a month, they make, let's say, 15 to 20 videos, you know, sometimes more that …”

“Like that's a really brilliant business model, but let's scale that up even further. Let's do that with five channels. Let's do that with 10 different YouTube channels. Same formula. I pick a category business. I take it. I pick a category content marketing. I…”

“Because the TikTok algorithm is for you page based, it's all about making good content so you can skip the audience part. So if you find, if you cut out the director role and the audience role, You can now hire creators just as actors, like just to be the tale…”

“You can never convince someone to make You know, 30 ads, 30 sponsored posts on their main account. It's, like, very difficult to kind of convince them to do that, but creating a new account with 30 videos, one video a day, on a new account, it's like it's, it …”

“Kids say they want to become creators, but creators are becoming entrepreneurs. Entrepreneurship becomes the most popular profession.”

“I think having creators and building a creator led business right now, a huge opportunity because you have all these creators really good at doing content. They're doing brand deals. They're doing advertisement, but they're looking to get into businesses.”

“So I would say, you know, be generous with your rev share. You can always start really high to get them on board, because they're taking a chance, and then over time, once you increase, like, how many affiliates you have, you can start decreasing that percenta…”

“People like, and all of our data supports this. People do not make Purchasing decisions, largely off of like influencers. They make them off of creators that are consistently talking about these things. Influencers only work if you're at like a massive scale, …”

“I think where you're probably going to have the most success is in your smaller creators. So we're talking people with a hundred and 20,000 and followers across platforms and less.”