Content Creators Have a Shelf Life of 5 to 6 Years
Nuseir Yassin (Nas Daily) · Personality-Market Fit | Nuseir Yassin, Nas Daily · Feb 22, 2022 · at 49:41
Nuseir Yassin (creator of Nas Daily) discusses the structural longevity limitations of social media creators with hosts Greg Isenberg and Sahil Bloom.
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“You have a shelf life that either the market dictates or your mental health dictates, which is basically like say five, six years, you know, even the algorithm on Facebook and YouTube does not like you forever, right? At some point, the algorithm's best interest is to recommend other creators on the platform to keep it fresh. So you can never be the biggest creator on Facebook forever. So your shelf life is five, six years.”
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