also referred to as: meta
includes Facebook Ads, Facebook Marketplace, Facebook Groups, Facebook Marketing API, Facebook Reels, Facebook Gaming, Facebook Messenger, Facebook Ad Library, Facebook Connect, Facebook Events, Facebook Ad, Facebook Group
85 statements across 50 episodes · 42 bullish · 11 bearish · 28 people on the record · first statement Jan 11, 2022 by Scott Belsky · said 692 times in 169 episodes since 2021 · across every show →
Mentions by year, the whole family
brought up most by Greg Isenberg (212), Cody Schneider (80), Jonathan Courtney (50), Chris Koerner (47), Sahil Bloom (41), Jesse Pujji (23), Harley Morenstein (14), Val Katayev (10)
tap a year for its mentions
2026 137 mentions in 29 episodes 5 per episode
- Marketing Agents Are Too Good Now
- Side Hustle King: 6 $60K/Mo Businesses Nobody's Doing
- Claude Code & MCPs built my $145K marketing machine
- Claude Design: Full Walkthrough. I'm blown away.
- Making $$$ with Loop Engineering
- I Spent $289 So AI Could Build My Business
- FDE: The $1M/Year AI Job Explained
- 9 biggest startup ideas right now (AI, B2C, mobile etc)
- 21 more episodes that year, every mention in 2026 →
2025 116 mentions in 32 episodes 4 per episode
- The 6 Best AI Agency Niches to Make $50K/mo (Data-Backed)
- The Golden Age of AI is happening right now (Here's Why)
- ChatGPT Operator Built a $500/Day Business in 30 Minutes (tutorial)
- Using Google Ads, Heygen AI, Perplexity to make you $$$
- 10 (Profitable) Newsletter Business Ideas To Start In 2025
- How to make internet money
- How I Use AI & Reddit to Find $1M+ Startup Ideas (FULL Blueprint)
- How agencies are printing $1M/Month using this AI Funnel (84% Profit Margin)
- 24 more episodes that year, every mention in 2025 →
2024 162 mentions in 46 episodes 4 per episode
- 5 validated startup ideas that will make you money
- 3 startup ideas from the co-founder of Loom (make $120k/mo)
- How to build a million dollar sales funnel using Facebook Ads
- 5 startup ideas targeting profitable niches
- The framework for building AI startups from a product design genius
- How to make $20,000,000 with a landing page
- I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)
- 2 $1M+ EdTech Startups you can launch tomorrow
- 38 more episodes that year, every mention in 2024 →
2023 107 mentions in 26 episodes 4 per episode
- Master the Art of AI-first Products with Dave Rogenmoser's Winning Formula
- Multipreneurship 101 and Why It Matters
- How To Make MILLIONS As A Faceless YouTuber | Dru Riley
- 3 Community-Based Products Doing It Right with April MacLean
- Reflecting on a crazy 2022
- Trung Phan on The Hustle, ChatGPT, and TikTok
- I met this guy who is the million dollar content flywheel king
- From Zero to 2M+: How Josh Dorkin Built the Bigger Pockets Community
- 18 more episodes that year, every mention in 2023 →
2022 148 mentions in 31 episodes 5 per episode
- Will Meta Bounce Back? (with Nikita Bier) | Where It Happens | Bonus Episode
- How To Monetize On YouTube With Harley Morenstein
- $30M by Age 19 — And Where You Should Build Today
- Personality-Market Fit | Nuseir Yassin, Nas Daily
- Keeping it Real with Danny Trinh
- Investor Psychology & Trading on the Future With Raoul Pal
- The Metaverse & How It Will Change the World with Matthew Ball
- Bootstrapping Through A Bear Market with Noah Kagan
- 23 more episodes that year, every mention in 2022 →
2021 22 mentions in 5 episodes 4 per episode
- The Unlimited Potential of Web3 with Alexis Ohanian | Where It Happens
- Disruptive Innovation & Unbundling The S&P 500 With Howard Lindzon | Where It Happens
- Special: DAOing a Twitter Board Seat | Where It Happens
- How to Become a Super Ball with Anthony Scaramucci | Where It Happens
- The NSFW Framework & the Magic of Community-Product Fit with Amanda Goetz | Where It Happens
- every mention in 2021, scene by scene →
Everything said about Facebook, oldest first
Jan 11, 2022 bullish
Jan 27, 2022 neutral
Feb 15, 2022 positive
Feb 15, 2022 positive
Feb 15, 2022
Bier: Big tech takes over two years to clone startups
“After being on the inside, it takes about a year of collecting data for them to even think about building something like this or building something they see happening in the market. And then it takes three months of like a framing process where you do research…”
Feb 15, 2022 neutral
Bier: Big tech companies rarely build breakout zero-to-one products
“Many, most of big tech has not ever built in house zero to one products that have had that have broken out. I like the iPhone. It was truly like a historical example that that happened. But I think if you look across all of big tech, you rarely see that happen…”
Feb 15, 2022 bullish
Feb 15, 2022 bearish
Bier: FTC will block Meta from acquiring competitors to fix growth
“The regulators the FTC they won't re they won't sign off on any sort of large acquisition of a user base. So They're losing users from an engagement from these two other competitors. And at the same time, they can't really buy their way out of it like they did…”
Feb 15, 2022 negative
Bier: Apple is the true monopoly, hurting small businesses via ad changes
“Yeah, it goes to show that the monopoly might not be Facebook. It might very well be Apple. The fact that they could just, you know, hobble a bunch of small businesses overnight with by hurting the performance of ads. And I think, you know, a lot of people say…”
Feb 15, 2022 positive
Feb 15, 2022 bullish
Feb 15, 2022 bearish
Bloom: Meta estimated Apple's ATT would cause a $10B hit in 2022
“Basically, this was, it was ten billion dollars that was gonna be the impact to Facebook in 20, 22 was what they said on the earnings call, which, as he pointed out, is a, it's a pricing change because it's the level of price you can charge to the advertisers,…”
Feb 15, 2022 bearish
Bloom: Meta suffered the largest single-day market value wipeout in history
“Facebook announces earnings lat last week and basically plunges like 26% or something like that on the back of it. It erased two hundred fifty billion dollars of market value in a single day. It was the largest single day wipeout of market value in history eve…”
Feb 22, 2022 negative
Content Creators Have a Shelf Life of 5 to 6 Years
“You have a shelf life that either the market dictates or your mental health dictates, which is basically like say five, six years, you know, even the algorithm on Facebook and YouTube does not like you forever, right? At some point, the algorithm's best intere…”
Mar 24, 2022 positive
Mullenweg: Competing for SF Talent Was Fishing in a Small Pond
“Like I'm a big believer in in-person and physical space. A big part of automatic culture is actually meetups where we would bring either the whole company or teams together a few times a year. But it just felt like the best, most talent in the world was not in…”
Mar 31, 2022 positive
Apr 14, 2022 bullish
May 26, 2022 neutral
Katayev: Advertising Arbitrage Windows Shrank from Six Years to Under One Year
“The windows of opportunities are starting to get shorter and shorter. So like you're talking about 2002 1006, well, it's affiliate market or really search. Like I look at it more on the search side, right? That's the, I have like a six, nice six year window. B…”
May 26, 2022
Isenberg: Arbitraged 5-Cent Facebook Clicks for $3.50 Zynga App Installs
“What we did was did deals with the Zyngas of the world who are building Facebook games who needed installs. So they would pay us three dollars and 50 cents for all these social game companies for every installs, and we were buying clicks for five cents.”
Jun 10, 2022
Isenberg: 0-to-1 consumer social is 90% art, post-PMF is 90% science
“When you think about zero to one consumer social, it's probably 90% art, 10% science. Now, once you actually build some level of product market fit that changes over time. And, you know, if you think about like Facebook, like, you know, they had Instagram and …”
Jul 7, 2022
Jul 7, 2022 neutral
Jul 14, 2022 neutral
Ball: Build Compelling Social Products First, Not Consumer Computing Platforms
“We have this ongoing lesson that trying to build the next big platform in computing, especially on the consumer side, less so on the enterprise side, you shouldn't seek to do it.
And by that, I mean, there's this classic example of we've always known that a qu…”
Jul 14, 2022 neutral
Aug 18, 2022 positive
Jan 5, 2023 bullish
Jan 5, 2023 bullish
Jan 5, 2023 bullish
Jan 13, 2023 positive
Lavingia: Over 90% of startup value comes from engineer-founded giants
“If you look at startups and you say, okay, 99% of the public value is basically, or 90 plus percent is basically in four or five companies. Right? If you get rid of, like, Google, Amazon, Meta, like, we haven't done shit as an industry, right? In terms of actu…”
Jan 13, 2023 positive
Lavingia: Zuckerberg won because he could code, not from superior engineering
“Zuck didn't win because he was the best engineer on planet earth. It's because he really wanted to build stuff. I don't even think Facebook was his idea, right? Like, but he won. Why did he win? Like, you know cause he was the one who knew how to code.”
Feb 16, 2023
Spartz: 'Stay Home, Save Lives' Facebook frame was most viral ever
“I made in Two hours of work. I made a viral Facebook photo frame. It was like a circle around your head that said stay home, save lives, which if you're on Facebook, you would have seen it because hundreds of millions of people used it. And it was the most vir…”
Feb 27, 2023 positive
Feb 27, 2023 neutral
Mar 23, 2023 bearish
Mar 30, 2023 bearish
Apr 20, 2023 neutral
Isenberg: Nikita Bier nearly shut down his startup before launching TBH
“Like, you know, Nikita beer, for example you know, TBH, that app that he eventually sold to Facebook, like was like, I mean, I remember him calling me and being like, Hey dude, like, do you know how to shut down an office and shut down a company? And I was lik…”
Jun 29, 2023 positive
Jul 27, 2023 positive
Dec 14, 2023 negative
Ries: Facebook buried internal scientific research proving its products cause depression
“Facebook even commissioned the scientific research to find out if their product makes people depressed. And then they found out that it does. And they were like, oh, better bury that. Instead of take it seriously and do something about it.”
Dec 21, 2023 bearish
Jan 25, 2024
Kagan's early Facebook hockey app hit 1M users in a week
“So I copied the most popular app in, in one category that had the least competition, which was a soccer app. And I made a hockey app and I chased it and it went viral a million users in a week. And then I launched a bunch and then Naval wanted to fund me and o…”
Apr 12, 2024 neutral
May 27, 2024 neutral
Schneider: Facebook Ads Allows Targeting the Top 1% of Income Earners Locally
“So on Facebook, you can actually target people that have like, you know, they're the top one percent of income earners within a geographical area. And then you can combine that with an audience audience interest targeting.”
Jul 15, 2024 neutral
Pujji: Use bad creative initially to train the Facebook pixel's core audience.
“Part of it is you almost want bad creative upfront because you want Facebook's algorithm to get a better and better signal on who your audience is. And if you give them too much good creative, like, you know, if I show you a pretty girl with dancing around or …”
Aug 27, 2024 positive
Sep 16, 2024 negative
Courtney: Copying Silicon Valley's Anti-Ad Status Games Hurts Small Businesses
“We take a lot of the Silicon Valley status symbols and try to apply these status symbols to small businesses. I think this is what Jason Fried is good at kind of cutting out and getting through the bullshit. A lot of these status symbols, like not running ads,…”
Sep 16, 2024 positive
Courtney: AJ&Smart generated $270K on $86K ad spend in June
“We spent 80,000 dollars on ads in What month is this in June? So this is just a June page that's open right now. 80,000 dollars in June on Facebook ads 6000 dollars in June on Google and YouTube ads. So total ads. Oh yeah. Sorry. Total ad spend. So total ad sp…”
Sep 16, 2024 bullish
Sep 24, 2024 positive
Oct 7, 2024 bullish
Oct 23, 2024
Nov 11, 2024
Coogan: Stolen AI Model Weights Are Far More Usable Than Web Codebases
“If you stole the code base to Facebook, And you were like, okay, I have all the code to Facebook. I'm going to launch Facebook to.com. Well, you don't have any of the users. People aren't going to your website. It's not valuable, but with the large language mo…”
Nov 11, 2024 bullish
Coogan: Meta will generate dynamic ad text, video, and imagery
“Increasingly the text will be generated on the fly per user and a brand will just kind of show up with like, Hey, here's my product. Do your best to portray it in the great light. And Facebook is going to wind up generating video imagery, everything for your b…”
Nov 25, 2024 positive
Dec 18, 2024 bullish
Dec 18, 2024 bearish
Hudack: Targeted Facebook ads no longer work well for acquiring early adopters
“I think that there was probably a golden age in which the answer would have been like,
You know, target exactly the right message at exactly the right people on Facebook.
Find the, like, 3400 people who are your early adopters and just, like, get it in front o…”
Dec 18, 2024 bullish
Hudack: Meta's open-source strategy smartly commoditizes competitors' closed AI models
“I think that the strategy that they have right now of like open sourcing a bunch of models, you know, makes a ton of sense. It's like the right strategic move. If you're in their position you're kind of like salting the earth in a pretty meaningful way, you kn…”
Jan 13, 2025 positive
Schneider: Sunflower Sober acquires users solely through paid Facebook ads
“The app's called a Sunflower Sober. And they built in a AI basically like sponsor and it, the engagement with it is unbelievable, like crazy. And their entire acquisition strategy is like through Facebook at a price that actually makes sense.”
Feb 17, 2025 bullish
Jul 9, 2025 bullish
Isenberg: AI 'Vibe Marketing' Holds an Unfair Advantage Like Mobile in 2010
“If you were a Facebook marketer in 2008, you had an unfair advantage. If you were in consumer mobile in 2010 when the app store, you know, basically just came out, you had an unfair advantage. There's an unfair advantage that exists right now in vibe marketing…”
Jul 23, 2025 positive
Schneider: Social ad ROAS requires rapid creative testing with broad targeting
“And this is really the game anymore, right? Is having more creative variations that you're testing on a faster cadence and then doing broad targeting to Facebook or to Twitter or TikTok ads, et cetera, because like their algorithms are way better at finding wh…”
Jul 28, 2025 positive
Aug 21, 2025 neutral
Aug 30, 2025 positive
Sep 15, 2025 positive
Schneider: Wish hit a billion-dollar valuation in 18 months via cheap Facebook ads
“Wish.com became a billion dollar company in like 18 months with Facebook ads in the early days. And the reason is you could get, like, one cent link clicks on Facebook ads, and there was nobody else running ads to, like, cheap shit that was being basically imp…”
Sep 17, 2025 neutral
Jan 12, 2026 neutral
Jan 12, 2026 bullish
Jan 16, 2026
Thompson: Test Meta Ad Campaigns at Product Price or $50 Minimum
“I generally like minimum 50 bucks a day, but like if your product is more than 50 bucks a day, I would just, whatever your product is priced at, if you know you can get one purchase off of that ad spend to break even, it's like where I would start.”
Jan 16, 2026
Jan 16, 2026 positive
Mar 2, 2026 bullish
Schneider is building autonomous agents for end-to-end ad creation and optimization
“Where I'm seeing this head personally is like, I'm going to build these tools. That an agent is going to have, and then it's going to be able to run this process in the background where it's basically has the ability to make new creative. It can publish that c…”
Apr 18, 2026 bullish
Isenberg: Senior Brain-Training App Could Generate $5M to $15M ARR
“If you can actually build that, like I could see how you, this could be a five, 10, fifteen million dollar ARR business on top of it, right? You start with Instagram reels and you probably focus on Facebook. Like the seniors are on Facebook.”
Apr 18, 2026 positive
Isenberg: 'Share this win' CTAs convert significantly better than generic share buttons
“I didn't tell it to say share this win, but I know as someone who's built social products that millions of people have used, That if you say share this win versus share this on Facebook, share this win is going to convert a lot more. And what does that mean ta…”
May 18, 2026 bullish
Isenberg: Niche agent-first action apps will be acquired like Instagram was
“Like I think someone can go and create a studio that just focuses on action apps. And I think those, you know, assuming they're picking the right niche, assuming it's a real pain point, assuming the customer has willingness to spend on that pain point. There's…”
Jul 27, 2026 neutral
Schneider: Meta's Andromeda Analyzes Multimodal Creative and Landing Pages
“So Andromeda is Facebook's new like ad algorithm, right? It basically, it decides what ads get shown to what people and how it functions is the AI is basically looking at the ad creative. And it's understanding, okay, like what is in this static ad? What is th…”
Jul 27, 2026 positive
Schneider: Meta's Andromeda Eliminates the Need for Interest-Based Ad Targeting
“So on the Facebook ad side, so for targeting on Facebook anymore after Andromeda, you don't do interest-based targeting. Historically, how I would probably do this is I would actually go and I would target people who have a WordPress interest on Facebook ads. …”
Jul 27, 2026 neutral
Schneider: Facebook account bans stem from API read spam, not agents
“The agent is not the reason it got banned. All right. The reason it got banned is because they violated TOS and they spam the API because they were trying to pull in like, you know, hundreds of millions of rows of data from their Facebook ads account. And that…”