Schneider: Meta's Andromeda Analyzes Multimodal Creative and Landing Pages
Cody Schneider · Marketing Agents Are Too Good Now · Jul 27, 2026 · at 10:46
Cody Schneider explains the technical mechanics behind Meta's advertising algorithm and how it evaluates ad assets.
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“So Andromeda is Facebook's new like ad algorithm, right? It basically, it decides what ads get shown to what people and how it functions is the AI is basically looking at the ad creative. And it's understanding, okay, like what is in this static ad? What is the image? What is the text? What is the video? What's in the video? What's the script of the video? And then also understands the landing page that it's sending the people to. And then from that, it basically uses that information to decide what ad gets shown to what person on the platform.”
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