Facebook Ads

“My initial ads were static carousel images of text messages that someone might send after standing up for themselves or affirmations to remind them of themselves. And then the final carousel would be a picture of the Of the journal, but it was very incongruent…”

“Again, I, all I did was I ran Facebook ads with a conversion event. Like to shop to a Shopify store, right? I'm using the base theme, like the base theme that Shopify provides for this test. And we were getting like less than dollar emails, right?”

“Facebook ads, When you're holding something physical, like a book work really well.”

“Meta ads are only dead for people under 35. So meta ads work really, really well for us better than anything else for over people over 40.”

“It depends on the channel, but like Facebook ads, as an example, you're going to find probably like 30 to 40% of those emails get matched.”

“If I just ask ChatGPT to reverse engineer the image and tell me exactly the prompt it would take to get that exact look and feel, and then use that when I'm making Facebook ads, it's completely different thing. It goes from like, you know, a person holding a p…”

“I don't think being efficient right now is the play. I think the play is scaling up like crazy. So like for me, I don't think the play is, oh, all of these processes can now be done by AI. So I'm just going to just do everything myself. I think the play is if …”

“You can go for days about Chrome extensions right now. You can literally applaud code one shot them and just turn on Facebook ads in the background automatically.”

“My belief is the best ads are actually, I mean, if you have millions of dollars to spend, yes, the best ads are hiring the best humans on the planet to go and do that. But not everyone has millions of dollars to spend or hundreds of thousands of dollars to spe…”

“So how you actually use the Facebook ads API Is you use the API only for rights, like only to publish content to the Facebook ads account or to turn off or to basically like promote ads.”

“You can make an agent entirely run Facebook ads now. And I'm talking about like, it is researching the pain points. It is researching the outcomes of your target customer. It's making creative that's on brand, both statics and also like AI avatar UGC. It's pub…”

“If I wanted to go and create a hundred ads, right. And get that into Facebook ads, like that is probably like two weeks of work, right? Historically. And now you as a founder, like literally in the next hour and a half, you can have this whole system that I ju…”

“So for example, like for one company, we're doing two different ad sets per day, five ads per ad set. They automatically get uploaded into Facebook ads based off of all the research that we've done. And also the data that exists within the data warehouse, like…”