Facebook Ads

“You can make an agent entirely run Facebook ads now. And I'm talking about like, it is researching the pain points. It is researching the outcomes of your target customer. It's making creative that's on brand, both statics and also like AI avatar UGC. It's pub…”

“So how you actually use the Facebook ads API Is you use the API only for rights, like only to publish content to the Facebook ads account or to turn off or to basically like promote ads.”

“So for example, like for one company, we're doing two different ad sets per day, five ads per ad set. They automatically get uploaded into Facebook ads based off of all the research that we've done. And also the data that exists within the data warehouse, like…”

“If I wanted to go and create a hundred ads, right. And get that into Facebook ads, like that is probably like two weeks of work, right? Historically. And now you as a founder, like literally in the next hour and a half, you can have this whole system that I ju…”

“My belief is the best ads are actually, I mean, if you have millions of dollars to spend, yes, the best ads are hiring the best humans on the planet to go and do that. But not everyone has millions of dollars to spend or hundreds of thousands of dollars to spe…”

“You can go for days about Chrome extensions right now. You can literally applaud code one shot them and just turn on Facebook ads in the background automatically.”

“I don't think being efficient right now is the play. I think the play is scaling up like crazy. So like for me, I don't think the play is, oh, all of these processes can now be done by AI. So I'm just going to just do everything myself. I think the play is if …”

“Then he said, why don't we take this approach and use it for other types of customers who we didn't have data on, and it became truly, it was a transformative thing for ads, and it was all Zuck's idea.”

“Disproportionately, the biggest opportunity to grow your business, traffic to your business, average receipt size, is to run, if you're a local business that people come to, is to run 10 mile radius Facebook ads.”

“Cold outreach itself, though we think it's a very saturated space, it's still pretty new out there. A lot of businesses still don't use cold outreach because Using Google ads, using Facebook ads is pretty simple for SMB. Cold outreach still feels like rocket s…”

“What I learned was I'm converting, like, I don't, the LTV is still to be determined, but I'm able to convert new customers at 12 dollars each.”

“If I just ask ChatGPT to reverse engineer the image and tell me exactly the prompt it would take to get that exact look and feel, and then use that when I'm making Facebook ads, it's completely different thing. It goes from like, you know, a person holding a p…”

“It does six figures right now a month in revenue, and it's just him doing it, and so it's him, and it's Buying ads on Facebook, targeting local people to get subscribers.”

“It depends on the channel, but like Facebook ads, as an example, you're going to find probably like 30 to 40% of those emails get matched.”

“I don't think there was a single Kind of traffic source, so to speak, that was more than 15% of our monthly trials, and so we had like, yeah, and it was all time, and I was running, I was like, dealing with Facebook ads, I was paying somebody to run those, we …”

“The beautiful thing about organic TikTok is if the video does well organically, it's a great indicator that it's a great creative in general. You can put them on paid ads and click the spend my money button. That's literally all you have to do because as long …”

“Meta ads are only dead for people under 35. So meta ads work really, really well for us better than anything else for over people over 40.”

“Facebook ads, When you're holding something physical, like a book work really well.”

“Am I going to be learning just Facebook ads that what I know right now with Facebook ads is going to be infinitely different in the next three years? And so the half-life of those skills is probably 36 months. And then I've lost those skills and then they don'…”

“Again, I, all I did was I ran Facebook ads with a conversion event. Like to shop to a Shopify store, right? I'm using the base theme, like the base theme that Shopify provides for this test. And we were getting like less than dollar emails, right?”

“Looking back, I should've spent way more, but I didn't, because I was being too cheap.”

“And in Kenya, Facebook ads are really, really affordable for as low as a hundred and 20 shillings, which is about a dollar. You can run an ad.”

“And the way that we've done it is we've worked with our data team to set up a dashboard that tracks that in real time. We know an average customer that comes from a Facebook ad. At what rate do they convert from a lead to a qualified opportunity to a closed on…”

“My initial ads were static carousel images of text messages that someone might send after standing up for themselves or affirmations to remind them of themselves. And then the final carousel would be a picture of the Of the journal, but it was very incongruent…”

“I think this one died a death from day one, but people don't realize it is paid marketing and especially like paid ads on Facebook. Unless you're really smart about how you're doing it and you know exactly like, you know, how you're going to scale this over ti…”

“Their ads platform kind of reminds me of where Facebook ads was like six, seven years ago. It's not super sophisticated and attribution is not great yet, but you can get cheap CPCs. Because there's just fewer, you know, organizations advertising there.”

“Facebook ads are killing it. They seem like they're working really nicely. Like when I was running it was like, you know, we are acquiring users for like three or four dollars. And then nowadays it's back down to like one 50 when we first started.”

“I think podcasts, people want to treat it like Facebook ads or like direct response ads, like immediate response ads. And actually what I keep seeing as the effective like strategy with podcast ads is treating it more like radio where it's more about Getting o…”

“90% of our customers came from Facebook ads before 2019.”

“We had two platforms that we were testing on desktop and mobile. We were trying to get the desktop CACs below 12 bucks. A user, we were trying to get the mobile CACs down to as close as five.”

“We've been focusing quite a lot on Facebook ads which was working very well, but it's very hard to scale.”

“When you try to like when you try to acquire freelancers, right. You kind of really want to bulk acquire as much as possible. You want to go into places where you can basically just like, you know, grab multiple people at once and don't try to pick people up o…”

“So currently on Facebook ads, we are spending a gross of like 500 dollars approximately.”

“We actually have stopped doing paid ads for the last six months.”

“It's actually zero last month.”

“We actually, we didn't get any like paid customers per se, but we did get a lot of clicks and A lot of clicks, a lot of impressions, but the way that we're tracking it, we didn't see any uptick in customers.”

“So one of the campaigns that he did, he spent, like, 2000 on ads and made 11,000 in sales in just, like, a few months. Days.”

“Just this morning I was setting up literally just prior to this interview, I was setting up our Facebook ads account and our marketing director, he's been all over me on this. He said, let's, you know, do just, you know, do a few thousand a month, you know, le…”

“When we're just doing straight Facebook ads it depends on seasonality. Sometimes we see 25 dollars and sometimes we see 65 dollars.”

“When you do a Facebook offer versus a Facebook ad, or just, you know, put it up and boost it, Facebook offers, for some reason, outperform in reach versus, for the same dollar amount, essentially, as some other methods of, that Facebook has for you to spend mo…”

“Whatever I get for the advance will be a marketing project for the next book. That's what it comes down to. So the bigger advance, the more books I'll be able to move. And I'm committed to that. Like I'll spend every penny of that advance to in Facebook ads.”

“We probably did... We did about 2000 a week. For six weeks.”