Grenier: Effective podcast advertising requires treating it like radio, not Facebook
Adam Grenier · When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass) · Sep 15, 2022 · at 33:27
Former Uber Head of Growth Marketing Adam Grenier explains how to effectively run podcast advertising campaigns.
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“I think podcasts, people want to treat it like Facebook ads or like direct response ads, like immediate response ads. And actually what I keep seeing as the effective like strategy with podcast ads is treating it more like radio where it's more about Getting on the right program, making it personal and feel like it should be part of that program, and then repeating over and over and over again.”
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