Grenier: Do not test new channels before scaling Google and Facebook
Adam Grenier · When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass) · Sep 15, 2022 · at 24:58
Adam Grenier, former Head of Growth Marketing at Uber, advises growth teams on sequencing acquisition channel experiments.
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“There's very few companies that I recommend saying like, Yes, go put energy on this brand new channel that you don't know how to scale yet before you've figured out some type of like volume on Google and Facebook.”
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