also referred to as: meta
includes Facebook Ads, Facebook News Feed, Facebook Marketplace, Facebook Messenger, Facebook Connect, Facebook Games, Facebook Home, Facebook Pay, Facebook Platform, Facebook Stars, Facebook Watch, Facebook Growth Team and 2 more
177 statements across 81 episodes · 62 bullish · 36 bearish · 77 people on the record · first statement Jul 21, 2022 by Casey Winters · said 692 times in 125 episodes since 2022 · across every show →
Mentions by year, the whole family
brought up most by Lenny Rachitsky (277), Molly Graham (25), Sahil Mansuri (18), Sachin Monga (17), Brian Balfour (17), Adam Grenier (17), Naomi Gleit (16), Sriram Krishnan (15)
tap a year for its mentions
2026 42 mentions in 6 episodes 7 per episode
- “I like being scared”: Molly Graham’s frameworks for rapid career growth | Molly Graham
- How a Meta PM ships products without ever writing code | Zevi Arnovitz
- How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook
- The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
- Marc Andreessen: The real AI boom hasn’t even started yet
- We replaced our sales team with 20 AI agents—here’s what happened next | Jason Lemkin (SaaStr)
- every mention in 2026, scene by scene →
2025 115 mentions in 27 episodes 4 per episode
- From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products
- Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil
- How to win in the AI era: Ship weekly, embrace technical debt, ruthlessly cut scope, and more
- From managing people to managing AI: The leadership skills everyone needs now | Julie Zhuo
- He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- Unconventional product lessons from Binance, N26, Google, more | Mayur Kamat (CPO at N26)
- The $1B Al company training ChatGPT, Claude & Gemini on the path to responsible AGI | Edwin Chen
- 19 more episodes that year, every mention in 2025 →
2024 157 mentions in 25 episodes 6 per episode
- Meta’s head of product on working with Mark Zuckerberg, early growth tactics, and more | Naomi Gleit
- Making an impact through authenticity and curiosity | Ami Vora (CPO at Faire, ex-WhatsApp, FB, IG)
- Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB)
- Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)
- The ultimate guide to paid growth | Timothy Davis (Shopify)
- Succeeding as an introvert, building zero-to-one, and PM’ing your career like a product | Deb Liu
- What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
- How to see like a designer: The hidden power of typography and logos | Jessica Hische
- 17 more episodes that year, every mention in 2024 →
2023 216 mentions in 44 episodes 5 per episode
- Mastering paid growth | Jonathan Becker (Thrive Digital)
- What AI means for your product strategy | Paul Adams (CPO of Intercom)
- Hot takes and techno-optimism from tech’s top power couple | Sriram and Aarthi
- Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
- Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)
- Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
- Failure
- The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
- 36 more episodes that year, every mention in 2023 →
2022 162 mentions in 23 episodes 7 per episode
- Building Substack | Sachin Monga (Substack, Facebook)
- Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook)
- An inside look at how the New York Times builds product | Alex Hardiman (CPO, the New York Times)
- How to hit revenue targets in a recession | Sahil Mansuri (Bravado)
- When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
- Overcome imposter syndrome and accelerate your career | Julie Zhuo (Sundial, Facebook)
- Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer)
- Countdown of the top 10 episodes of the year
- 15 more episodes that year, every mention in 2022 →
Everything said about Facebook, oldest first
Jul 21, 2022 negative
Winters: Pinterest growth stalled due to Facebook and SEO algorithm changes
“We were a fast growing startup that stopped growing due to some changes in, in the market related to Facebook. And then actually, once we had switched to growing primarily through SEO, there was an algorithm change that severely impacted our growth at one poin…”
Jul 21, 2022 bullish
Winters: Proprietary product data provides an edge after Apple privacy shifts
“Especially with Facebook and Apple's platform changes, your product being able to generate its own data versus just relying on the big platforms to do all the work for you. That's a real edge that companies are starting to wake up to.”
Jul 31, 2022 positive
Sep 1, 2022 neutral
Media mix modeling requires $100K+ monthly spend across 3+ channels
“I think it's useful if you're spending a considerable amount, what's considerable, I'd say north of a 100,000 a month on paid media. And if you have some level of channel complexity, so you're not just on Google Or on Facebook, but maybe you're on three plus y…”
Sep 8, 2022 positive
Zhuo: Imposter syndrome coincides with the fastest periods of career growth
“Being in an uncomfortable situation, being in a position where you feel like, hey, you know, do I really know how to do this? I'm not prepared for it. It's kind of Coinsides with the fastest and most intense periods of growth in, in, you know, in one's career.”
Sep 8, 2022 positive
Zhuo: Product data reduces bias in intuitive decision-making
“I've seen the power firsthand from working at Facebook of what data can do to help us make better products, especially for people at scale, to help us reduce the bias in our intuitions and how we think about what is the way that we should prioritize.”
Sep 8, 2022 negative
Zhuo: Facebook had failed 2008–2009 launches after outgrowing team intuition
“And I remember in spectacular fashion, I think this was like in 2000 and not eight or nine, we had like a string of failures, you know, big kind of launches that were failures. And I think it was because we reached the end of our intuition for the user base at…”
Sep 8, 2022 neutral
Sep 8, 2022 neutral
Sep 15, 2022 bullish
Grenier: Influencer marketing tools replicate the hyper-targeting of early Facebook
“Influencer is probably the one that I'm most intrigued by because similar to OTT, like the scale and services and the ability to go do it is still there. It's also got that hyper granularity. That, like, when I get into influencer tools, it feels to me like ea…”
Sep 15, 2022
Grenier: HotelTonight was an early alpha tester for Facebook mobile ads
“Hotel Tonight, we were one of the, like, alpha testers of mobile ads, because I'd been sitting here buying, you know, ad inventory on networks for, you know, the last five or six years, and just waiting for Facebook to work, because it just wasn't really worki…”
Sep 15, 2022 bearish
Sep 15, 2022
Sep 18, 2022 positive
Shah: Uniswap, Gemini, and OpenSea are hiring Big Tech product managers
“Specifically Uniswap just made a big hire out of Meta. I saw that Gemini also did the same. We're seeing OpenSea hire a lot of talent along these lines too, even through the ups and downs that Their business has seen. So, and at all levels, whether it's kind o…”
Oct 9, 2022 bearish
Hockenmaier: The thesis of unbundling horizontal platforms is overhyped and rarely succeeds
“Broadly though, I think that we overhyped the idea of unbundling. So I think every six months I've seen articles, somebody wrote, this is the unbundling of Reddit, the unbundling of LinkedIn, the unbundling of Facebook. We're going to take All those blue links…”
Oct 20, 2022
Oct 20, 2022 neutral
Frederick: Zuckerberg ended metric debates by demanding 10 friends in 14 days
“There was a lot of debate about what the number should be, what time frame should be. And at some point, Zakja said, 10 friends, 14 days, go. And it just got people past the academic debate of like, all right, got it. As many friends as possible, as fast as po…”
Oct 20, 2022 positive
Frederick: Designing for shared devices and prepaid SIMs drove Facebook growth
“So when I was working on user acquisition and designing registration for Facebook, that knowledge was incorporated into the design of the product in ways that I think other companies not caught on to yet. And I know for a fact that a lot of that thinking that …”
Oct 20, 2022 positive
Frederick: Globally diverse teams make building international products much faster
“And it just makes you so efficient. Because an argument that might take two weeks to resolve because you have to go recruit a panel of users and talk to them and figure out what's going on. We kind of knock out in 15 minutes. We're just throwing it back and fo…”
Oct 20, 2022
Frederick: Meaningful disruption inevitably generates public controversy and conflict
“I don't think you're going to have any meaningful influence on the world without changing some pattern of behavior. And if you're changing a pattern of behavior, there's somebody who's invested in that pattern of behavior, and that's going to create some confl…”
Oct 30, 2022 neutral
Mega-app product management requires permanent zero-sum trade-offs
“No, I think actually at Facebook, it's not necessarily whether we do a thing. It's not like we do this now, we do this later. It's doing this thing might mean we can't do this other thing at all. Or it'll mean that instead of that chart being. Steady until we …”
Oct 30, 2022 negative
Ad-driven models prevent idealized sharing experiences
“Prior to starting Cocoon, Alex and I had both worked at Facebook for a number of years and had worked on effectively the same problem of helping people share more with their friends and family and had all these ideas for what An idealized experience might look…”
Nov 13, 2022 negative
Hardiman: Facebook feed algorithms optimized for engagement, not content quality
“When I was at Facebook and we were focused on news ranking and feed, all we could do was train pieces of information based on an engagement outcome. We couldn't actually train it based on the quality of that piece of information itself.”
Nov 13, 2022
Hardiman: NYT PMs own content, distribution, and software unlike Big Tech
“A key difference of when you're a product manager working at the New York Times is that you work across the full stack of the product, meaning we own our journalism and our content, we own our distribution, and we own our products. And that's really different …”
Nov 13, 2022 neutral
Nov 17, 2022 bullish
Orosz: In 2016, candidates routinely rejected Google and Facebook for Uber
“When I went to Uber in 2016, it was one of the highest regarded places back in 2016 and 20 17. It was the other way around, but back in 2016, people were turning out Facebook and Google offers to go at Uber, which we all thought would change the world.”
Dec 11, 2022 positive
Massive regional and Reddit Notion communities are entirely moderated by users
“So you end up with Facebook groups that have, I think Notion in Vietnam has like, 250,000 or the subreddit, which I now know has like, 210,000 people in the Notion subreddit. And those are all run and moderated by community members who just love running their …”
Dec 29, 2022
Jan 5, 2023 neutral
Jan 29, 2023 negative
Targeted Facebook ads no longer work for B2B user acquisition
“The boring answer that I will caveat this with is that one of the pieces of our acquisition playbook, it was very standard that did work quite well, was like some unconventionally targeted Facebook ads. That era is over. So like, don't expect that that is goin…”
Mar 12, 2023 positive
Krishnan: Mark Zuckerberg prefaced every product review with his conviction spectrum
“What he did, which not a lot of other people in his position do is he would tell you what the rules of engagement were for every meeting or invitation. He'd be like, look, I'm going to give you a spectrum of a, how much I care about this topic, everything from…”
Mar 19, 2023 positive
Miller: The Browser Company does not have dedicated product managers
“We don't have PMs at the company. I'm my, you know, my title at Facebook was product manager. I love product management, but we view it not as a team. We view it as a leader, a role on a project, on an effort. And depending on the projects, different types of …”
Apr 2, 2023 neutral
Qu: B2C products must be product-led because low LTV cannot support sales
“In B to C product, when you think about Facebook, when you think about a lot of the products you use every day as an end consumer, it's always by default product-led growth because there's no sales team email. The LTV of the product doesn't support that.”
Apr 23, 2023 positive
Verna: Seven active users per account is the enterprise PQA threshold
“So one of the biggest PQAs is number of users in the company using your product. By the way, the magic number is usually seven. The more time you have seven or more users in the company, and there's like some weird parallel here to seven friends at Facebook an…”
May 7, 2023 neutral
May 7, 2023 negative
Startups relying solely on platform loopholes will fail when conditions change
“What they fail to see is that those loopholes come and go. And so if they scale massively and their entire, you know, businesses predicated on the performance of this one loophole that they found, or like, you know, investing everything in a single channel, an…”
May 7, 2023 neutral
Jun 11, 2023 positive
Singhal: Big tech scaling experience is essential for growth-stage executives
“I think it's especially important for executives. I think that many executives are hired because they are to bring expertise of the next phase of organization to this company. So I, we're growing. We want to go after the next phase. We want someone who's has e…”
Jun 15, 2023 positive
Jun 15, 2023 neutral
Mark Zuckerberg and Meta executives spent seven months recruiting Luc Levesque
“Took seven months for me to go from there's, you know, this is amazing, exciting, but there's no way I can make this work to, okay, let's move to Palo Alto and Mark, the execs, a variety of leaders there were in discussions for months and months and months and…”
Jun 15, 2023 positive
Jul 27, 2023 negative
Bing wasted 100 person-years integrating social feeds before shutting it down
“We hooked into the Twitter Firehose feed, and we hooked into Facebook, and we spent a hundred person years on this idea, and it failed. You don't see it anymore. It existed for about a year and a half, and all the experiments were just negative to flat.”
Aug 13, 2023 positive
Ramp optimizes ad campaigns on bottom-funnel opportunity values via synthetic events
“And actually one of the coolest and most fun projects that we worked on early when I joined ramp is we were optimizing. We're trying to get top of funnel data all the way down to the bottom of the funnel and tie it with opportunity data. So we could send that …”
Aug 27, 2023 neutral
Sep 14, 2023 bullish
Threads will beat Twitter by winning the advertising revenue spiral
“I mean, Threads will prosper, I believe, and again, you know, it'll just be another click for advertisers who understand the Facebook marketplace versus The Twitter ad marketplace is much harder to access. So I think the way Treads wins is the revenue spiral v…”
Sep 17, 2023 bearish
Lochhead: Zuckerberg will blow over $1B on Threads, and it will fail
“Zuckerberg is going to blow in excess of a billion dollars on threads, and it will fail. It already has failed, because you can't take an existing problem with an existing solution, launch exactly the same shit, tell the world it's better, and have the world e…”
Oct 22, 2023 negative
Dunford: Most legendary businesses did not create their categories
“Obviously creating a category is not the only way to create a legendary business because the vast majority of legendary businesses did not create the categories that they're in. So Google did not create search. Facebook did not create social network. Like, I m…”
Oct 26, 2023 negative
Adams: Google Buzz and Google+ were driven by fear, not user needs
“A lot of the motivation for those projects came from a place of fear. You know, it didn't come from a place of let's make a great product for people. Let's like really understand the things people struggle with when communicating with family and friends. Like …”
Oct 26, 2023 negative
Oct 26, 2023
Adams: Teams must cross boundaries and feel pain to find real limits
“There was kind of an idea that to know where the boundary is, you gotta cross it. And crossing, it's painful, but if you don't cross it, you'll never know. So if you go, if you think you're going up to the boundary and you stop before it, turns out it's actual…”
Oct 29, 2023
Ries: Retention requires synthetic notifications, organic notifications, or internal positioning
“And it's actually, there's not that many things it can be. Like, it might be because you gave them a synthetic notification, like, hey, please come back to my product, and they did. It could be because some kind of organic notification took place, like, that i…”
Oct 29, 2023 positive
Ries: PayPal's payment notification email click-through rate is second only to Facebook's
“One of the most successful customer emails of all time is PayPal's You've Got Money. Click here to take the money. It's like, it has a very high click-through rate, maybe second only to Facebook. Someone has tagged you in a photo.”
Dec 13, 2023 positive
B2B growth teams should maximize treatment effects to overcome low sample sizes
“In B to B, you don't usually have the luxury of large N, which you do in consumer, right? You know, Facebook can get stats in two hours. You know, a B to B company could take two years to get to get to the same number of, you know, touch points. And so to coun…”
Dec 13, 2023 neutral
Dec 13, 2023
Jan 4, 2024 neutral
Antin: Facebook post hiding followed a power law driven by super-hiders
“The first thing I did is I looked at the distribution of hiding by user and found out that it's power law distributed, like everything on the internet. There are a few people on Facebook who hide a ton, and then most people don't hide it all.”
Jan 4, 2024 positive
Feb 11, 2024
Zeratsky disabled Instagram and Facebook and keeps social apps off his phone
“I, I'm not on Instagram and I'm not on Facebook. Like I was on both of those things and I left both of them. Like I disabled my accounts. I am on Twitter and LinkedIn, but I don't have either of those apps installed on my phone. I stay logged out of those site…”
Mar 3, 2024 bullish
Mar 3, 2024 positive
Bosworth: Zuckerberg pressure tests feedback across unrelated meetings all day
“One of the things that's so funny about Mark is he if you give him some feedback in the morning, the next like six meetings he has, whether it's about that product or not, he will ask people what they think of that feedback. He won't attribute, he's just like,…”
Mar 3, 2024 neutral
Bosworth: Companies that eliminate growth investments during downturns commit to dying
“You don't want to work at a company that when times are tough kills all future growth and just like shores up in the core business. That's a company that's just committing itself to dying at some point, a little later than expected, but like dying at some poin…”
Mar 3, 2024 bullish
Bosworth confirms Meta has fully functional AR glasses prototypes ready internally
“We've been talking for a while, but playing with glasses that have full AR capabilities. And we've got one that is rumored to be coming internally soon. So heavily rumored, in fact that you might even say it's almost been confirmed.”
Mar 3, 2024 positive
Bosworth: Zuckerberg initially rejects feedback before shifting his stance weeks later
“So you'll give him feedback and he'll listen. Truly. He'll most often tell you that you're wrong. Why you're wrong. That's just like most often. And what will happen is it's uncanny. It's like over the course of the next like week or two, you'll just see shift…”
Mar 3, 2024 bullish
Mar 3, 2024 positive
Mar 3, 2024
Bosworth: Org Charts Do Not Exist Beyond Being Communication Tools
“Org charts are communication devices. They don't exist. There's not a physical string between you and your manager. They're just communication tools that are supposed to give people a rough sense of how things are organized and where to go with who.”
Mar 3, 2024 positive
Mar 3, 2024
Bosworth: Leaders Should Only Micro-Manage Details That Determine Ultimate Product Success
“I think people who work with me often comment that the style of leadership that we have, and I think Chris Cox is the same, is that where it's like, we will go High to low on the things that matter a ton. And there's a bunch of other things that certainly matt…”
Mar 3, 2024
Mar 3, 2024 neutral
Bosworth: Zuckerberg scrutinizes top priority projects like the 'Eye of Sauron'
“And so Mark, we joke instead of meta to this day, we call it the eye of Sauron. When Mark has determined that the thing that you're working on is the most important thing, there is no detail too small. For him to notice, like he will be in a review and in the …”
Mar 3, 2024 neutral
Mar 3, 2024
Bosworth: I woke up every four hours to combat early Facebook spam
“There was a time, I think I said, I've told this before that there was a time where I, one of the first things I built was an anti-spam kind of anti-scraping defense mechanism, but we didn't have any ops support. There was no like, 24 seven online support. So …”
Mar 3, 2024
Mar 3, 2024
Mar 10, 2024 positive
Mar 17, 2024 neutral
Mar 17, 2024 neutral
Mar 24, 2024 bearish
Mar 24, 2024 bullish
Shah: Zuckerberg touting Quest's utility actively boosts Apple Vision Pro's status
“The most fascinating thing that I saw was Zach talking about the utility of Meta being better than Vision Pro and their product. And that's exactly going to work well for Apple because when you try to make the product more utilitarian, it loses status. And if …”
Apr 18, 2024
Caldwell: Founders should study how tech giants got their first 1,000 users
“The way to extrapolate that is know what your comps are of what companies you, your archetype is, and then look at what they did on the zero to one and ignore what they do today. Right? Don't pay attention to what Facebook does today if you're a brand new star…”
Apr 21, 2024
Kapoor: Disagreements over product strategy stem entirely from differing assumptions
“When two people disagree about product strategy, it is because they have different assumptions. Because if you have the same assumptions, Like, there is no reason why a person should think, like, we should do X versus we should do Y.”
Apr 21, 2024 neutral
Apr 25, 2024 negative
May 16, 2024 negative
Giant platforms like Nubank and Google can mask failing products for years
“When you have a big app like new bank or places like Google and Facebook, you can make any product look great for months, if not years, because you have such a large customer base, you can always get them to try it with all sorts of basic techniques, but you'r…”
May 26, 2024 neutral
Kaba: Career impact depends on evaluating environmental fit and personal skills
“The framework is really that there's impact that you're really trying to drive. And that is the thing that is the most important. And the impact is only achievable by looking at two sets of kind of variables, a set of variables related to the environment inste…”
May 26, 2024 positive
Kaba: Parallel 'understand work' acts as a velocity multiplier for product teams
“So every sprint, let's say you do a three-week sprint or a three-month roadmap, you're executing on the things that you have a lot of conviction around, and you're also doing understand work in parallel. And so at the end of the sprint, you have learnings from…”
May 26, 2024 neutral
May 26, 2024 negative
Jun 23, 2024
Vora: Ami Vora entered Facebook in 2007 as a PR temp
“And she said, but we need a temp to review our press releases. So if you want to come and join a temp agency, we'll, like, tell me to send you here. And that's what I did. I moved out to California, and I slept on people's couches, and eventually they hired me…”
Jun 23, 2024
Vora: Shrank her presence to appear more likable early at Facebook
“I kind of went out of my way to be more likable, which for me ended up being like Shrinking myself a little bit and not being so aggressive, not being so opinionated, kind of being more unobjectionable. And the weird part is that it kind of worked for a long t…”
Jul 21, 2024 positive
Jul 28, 2024 positive
Davis: Every company must invest in paid search due to AI results
“Hot take I would say paid is for everyone. I, if you look at the way each platform is doing Google introducing AI plus with paid taking up like the first four spots, you have to scroll pretty far down to get to an organic listing. Meta. It's almost a pay for p…”
Jul 28, 2024 positive
Jul 28, 2024 positive
Davis: Ask ad platform reps for anonymized performance data against top competitors
“Every single platform has partners available... If you give me your, the five people you consider to be your top competitors, I will tell you if you are above or below a certain threshold. Now, they can't tell you CAC because they would have to have transparen…”
Jul 28, 2024 bearish
Jul 28, 2024 negative
Davis: Lookalike audiences of 8% or higher usually fail on ad platforms
“What I tend to do is build ad sets, one at one percent, because we know that one's going to be highly correlated to what we're looking for. Then a two to four, and then a five to seven, and then an eight plus. More times than not, the eight plus does not work.”
Aug 22, 2024
Aug 22, 2024 neutral
Aug 22, 2024 positive
Aug 22, 2024
Aug 22, 2024 positive
Deb Liu: Adding a simple 'Create an Ad' link drove massive growth.
“I heard the story at Facebook that one of the big things was just adding the next to ads. They put the word create an ad, you know, was like one of the biggest growth drivers. And that was it just putting a link because people just didn't know how to get to th…”
Aug 25, 2024 neutral
Aug 25, 2024 neutral
Aug 25, 2024 negative
Bier: Big companies fail at consumer apps because teams sanitize product truths
“It is much, much more difficult to build apps at a large company. A lot of the insights That you have are not things that you can necessarily present or put in writing into, in a VP meeting. Like we're building an app for teens to flirt. Like that probably is …”
Sep 8, 2024 positive
Cohen: LinkedIn competes on audience relevance rather than Meta-scale volume
“We don't compete for volume. Like it's not, we're not in the same kind of category of meta in terms of the scale there, but we will compete all day long for the right people seeing your content. In fact, I think in many ways, that's the most powerful part of L…”
Sep 15, 2024 negative
Fournier: GraphQL rarely works well in practice outside of Facebook
“The impression that I have from sort of listening to people talk about it is that GraphQL is kind of trying to promise front end engineers that they don't really have to like collaborate with back end engineers and they can just sort of build whatever and it'l…”
Sep 19, 2024 negative
Schwartz: Top-Of-Funnel Search Queries Will Shift Into AI Overviews
“So now a lot of those keywords are going to be moving into these AI overviews. And I don't want to just focus on Google, although I think Google's going to own the entire search page forever and ever for at least for a very long time. But other engines, whethe…”
Oct 27, 2024 positive
Agreeable takers are dangerous, while disagreeable givers are highly valuable.
“The most dangerous kind of person to have in an organization is an agreeable taker. And what that means is an agreeable person, super nice, everyone likes them, really easy to get along with, but they're a taker. Maybe their motivation is more self-interested …”
Oct 27, 2024 neutral
Oct 27, 2024 negative
Pairwise alignment meetings are an inefficient waste of time compared to groups.
“I hate pairwise conversations. I feel like they're a waste of time. I feel like you could have four conversations with four different people or one conversation with all four people. Everyone has the same context. Ideally, there's a visual in that meeting and …”
Oct 27, 2024 negative
Always use numbered lists instead of bullets for precise visual referencing.
“I never use bulleted lists, because you can never refer to a bullet. I always use numbered lists, because you can always, in the visual in a meeting, You know, as referenced in, you know, number two you know, I have feedback on that versus like the third bulle…”
Oct 27, 2024
Oct 27, 2024 positive
Meta uses machine learning classifiers to identify teens lying about their age.
“We're building classifiers to try to predict how old people are based on Not just the age that they've stated but, you know, based on who they're talking to, what kind of content they're looking at, what the age of the people they're connected to is, do we thi…”
Oct 27, 2024 positive
Gleit: Traffic Light Matrix Evaluates Decision Options Better Than Pros and Cons
“When you have three options and a recommendation, in terms of evaluating the options, I don't love pros and cons. It's a flat list of text. It's hard to, you know, just get the big picture from that. Oftentimes we'll use a traffic light. That means that the th…”
Oct 27, 2024 positive
Gleit: Every project must maintain a single canonical document
“Everyone should know exactly where the canonical doc is. That's the one place I can go to get all the information I need about a project, and it will link to all the other docs. Of course, I'm sure there's hundreds of docs associated with the project, but ther…”
Oct 27, 2024 positive
Zuckerberg's recent public persona matches his actual personality for 20 years.
“There is the biggest gap of anybody I know between what people think of Mark and who Mark really is. And so I think this is the mark that I've known for the past 20 years, and the world is finally getting to see what I've been lucky enough to see”
Oct 27, 2024 neutral
Churn and resurrection metrics dwarfed new user acquisition at early Facebook.
“And what we found was the churn and resurrection lines were actually much larger than the new user line, which implied to us that retention and driving those two lines was actually our biggest lever to drive net growth.”
Oct 27, 2024
Oct 27, 2024 neutral
Oct 27, 2024 neutral
Facebook's legendary growth team was established by employees, not Mark Zuckerberg.
“Mark wasn't like, you guys should create a growth team. Here's how you should operate. And so I think in some ways we established and grew a growth team and, you know, Mark sort of got on board or, you know, saw the value in it.”
Oct 27, 2024 positive
Oct 27, 2024
Meta's executive team operates on just two weekly meetings.
“From a process perspective, we have one weekly sort of strategic meeting. It's more open-ended. There is time for discussion. It's longer, and it's sort of more unstructured. We also have one weekly operational meeting, which is highly structured where we go t…”
Oct 27, 2024 neutral
Oct 27, 2024 positive
Perfect execution is required to accurately evaluate if a strategy is flawed.
“I want to make sure a project is perfectly executing because only then can we really, really reevaluate whether or not the strategy is right or wrong. We're sort of in the worst of all worlds where we are imperfectly executing, and therefore at the end of the …”
Oct 27, 2024
Gleit: Activation metric value comes from team clarity, not exact precision
“I think the majority of the value is in the latter, is just having extreme clarity around the goal and that allowed everybody to work towards optimizing the same goal. You're right, like, we did sort of just pick a point on the curve. I think it could have bee…”
Nov 3, 2024 neutral
Dec 12, 2024 positive
Jan 18, 2025 negative
Naming mainstream apps during PM discovery interviews is an instant failure
“One of my favorite interview questions is to ask, tell me about a product that you recently discovered that you were super passionate about. You say, I worked for Google, but it's an instant failure. You say Google Maps or Gmail or Facebook. It just tells me y…”
Feb 27, 2025
Mar 2, 2025 neutral
Mullenweg: Internal sentiment analysis showed 52% negative reaction on Twitter
“We ran a sentiment analysis recently. We were kind of like looking at different social networks, analyzing all the comments, and we found actually that the negative, you know, the sort of devil horn fraction on like what was it? Like LinkedIn, Facebook, Instag…”
Mar 2, 2025 positive
Mullenweg: WordPress community forced Meta to reverse restrictive React licensing
“I think it was React that they were doing something with the licensing or like a patent restriction on. And the WordPress community actually got Meta to change that and reverse something they were doing to lock it down.”
Mar 2, 2025 negative
Mullenweg: Meta's Llama isn't truly open source due to user restrictions
“However, there's a clause in it that says, if you're above a certain threshold of monthly active users, I forget what it is, like, it's big, it's like seven hundred fifty million, so it's pretty high. You need a license from them. And so that does not give you…”
Mar 2, 2025 negative
Mullenweg: Shopify and Facebook are not true platforms, will rug-pull developers
“And proprietary services can create platforms. You know, Shopify has a third party ecosystem and things like that. But it's never a true platform. And not a true platform. It's when your ecosystem makes more money than the core does. And so many times, whether…”
Mar 23, 2025
Mar 23, 2025
Apr 10, 2025 negative
Apr 10, 2025 positive
Weil: Aptos and Mysten Labs are built on Facebook's Libra technology
“There are a couple of current blockchains that are built on the tech because the tech was open sourced from the beginning. Aptos and Mistin are two companies that are built off of this tech, so, you know, at least the, all of the work that we did not die, but,…”
May 22, 2025 negative
Founder DNA actively prevents tech giants from succeeding in misaligned product categories
“I have this premise that certain companies can never succeed at certain type of products, right? Like Microsoft with mobile or Google with social or Facebook with enterprise, right? It's just the DNA of the founder actively acts against you succeeding there.”
Jun 12, 2025 neutral
Baxley: Meta Is Still a Startup, But Amazon Is Not
“I had this other theory that a startup is still a startup until the founder moves aside. So by my definition of even meta is still a startup in a way that Amazon's not. And, you know, an Airbnb is still a startup in a way that Pinterest is not because Ben's mo…”
Jun 22, 2025 neutral
Deng: Most valuable tech companies started without novel technological breakthroughs
“So many of the tech companies that are most valuable today didn't really start with any technological breakthrough. They were built on some kind of technological breakthrough and they ended up building a lot more technology, but really a lot of these companies…”
Jun 29, 2025 positive
Placek: Compound brand names act as associative multipliers for companies
“We know from the research we've invested in that compounds Like PowerBook or Facebook are multipliers of associations because there's wind and there's circles around that, you know, and then there's surf images around that. So one plus one equals three, right?”
Jul 20, 2025 positive
Mann: $100M AI compensation packages are cheap compared to value created
“I'm pretty sure it's real. If you just think about like the amount of impact that individuals can have on a company's trajectory, like in our case we are selling like hotcakes and if we get You know, a five, a one to 10 or five percent efficiency bonus on our …”
Jul 31, 2025
Taylor: Facebook required News Feed designs to use real, messy data
“At Facebook, we would always you know, we spent a lot of time designing the newsfeed... We made a system. So, you know, designers had to show their newsfeed designs with Real newsfeed data that was messy rather than, you know, anything artificial, because I th…”
Aug 17, 2025 neutral
Aug 17, 2025 bearish
Balfour: Companies relying exclusively on SEO loops face serious existential trouble today
“So many companies got completely killed during you know, the crash of the Facebook social platform. Apple's 30% tax, you know, basically destroyed a bunch of types of types of applications and business models because it just, you couldn't, you feel like it was…”
Aug 17, 2025 neutral
Balfour: AI chat platforms are currently in Step 0 of their lifecycle
“And I think we could all agree that we are in that Mode. You know, right now we've got open AI battling with Claude, battling with Gemini in Google with whatever meta comes out with their new team, you know, so on and so forth. Like, and there's huge amounts o…”
Aug 28, 2025 positive
Sharma: WhatsApp won on reliability and phone book integration, not features
“WhatsApp didn't win because it had Stickers or stories or dark mode. In fact, I don't even think it had all of those things when it won. It won on a few premises because one was the phone book. Like you knew that when you use WhatsApp, you could reach every si…”
Sep 7, 2025 positive
Sep 21, 2025 negative
Zhuo: Projects led by skeptical managers never turn out wildly successful
“I can tell you right now, every single manager I've ever managed where they're like, I don't really think this is a good idea. There's no case where I can think of the project somehow turned out to be like wildly successful.”
Oct 9, 2025 positive
Oct 9, 2025
Oct 10, 2025
Stein: Successful product formats quickly become primitives every app must adopt
“Facebook probably created the modern feed, but there's a feed for every single product, right? And there's a LinkedIn feed and there's a feed for DoorDash. You know, it's not like these things become core primitives quickly and formats. And then at the end of …”
Jan 4, 2026
Graham: Facebook operated with only three top-level goals for five years
“Facebook basically had three goals for the entire time I was there. It was five years and we did, you know, six month goal setting. I think we did annual goal setting that ended up getting reset every six months, but whatever. So the three goals were this, the…”
Jan 4, 2026 positive
Molly Graham: J-curve career leaps lead much further than incremental corporate stairs
“Chamath, when he pitched me on this job, actually drew me a picture on a whiteboard. He said, you know, look, you can stay the way a lot of people do careers is a set of stairs. You can be boring to use Chamath and stay on these stairs. Just walk up the stairs…”
Jan 4, 2026
Molly Graham gave away her job every three weeks at Facebook
“At Facebook, I got to a place where I was literally giving away my job every three weeks. I was constantly rehiring myself essentially because you have to sort of grow as fast as your company is growing. If you really want to take advantage Of the opportunity …”
Jan 4, 2026 negative
Jan 15, 2026
Lessin: Early attraction to Facebook stemmed from familial name-face blindness
“I actually have such a clinical problem on name face recognition that's actually runs in our family. I have this whole backstory, which is part, you know, I worked at Facebook for a long time, was really into it early on. No kidding. I think part of my early a…”
Jan 18, 2026 positive
Arnovitz: Human mock interviews remain indispensable for Meta PM prep
“The biggest game changer for me was doing human mocks. So cold outreaching to people on LinkedIn and having them do actual mocks for me. I think that at the end of the day, especially for the meta PM prep, which is super competitive and difficult. I think ther…”
Feb 19, 2026 neutral
Mar 8, 2026 negative
Mar 15, 2026 neutral
Warwick: Candidates lose logical negotiations against companies due to information asymmetry
“But I'm trying to open up an emotional conversation more so than logic and credibility because you lose, you'll always lose the logical and credible argument against a company. There's information asymmetry here. Meta negotiates thousands of times a day. You n…”
Mar 15, 2026 positive
Warwick: Meta hired 150 former CEOs as $1.2M IC growth PMs
“Now I have seen specifically with meta, I actually interviewed for a meta IC manager role, like an I nine, it was like 1.2 million a year. They were specifically hiring former CEOs. And I found that to be interesting. They hired a 150 growth PMs at this I nine…”
Apr 26, 2026 positive
May 17, 2026 positive
May 17, 2026 neutral
Kalinowski: Meta Orion’s waveguides and microLEDs are unready for mass production
“Orion, the air glasses we worked on, I worked on most recently are a bit ahead of their time because they're using waveguides and micro LEDs that are not quite ready for mass production. The yields just aren't there. The cost is still high.”
May 17, 2026 positive
May 31, 2026 bullish
Evans: Major tech incumbents are unlikely to be fundamentally disrupted by AI
“You can look at, you know, Google, Apple, Facebook, Amazon, and say, it's hard to see a problem for them, really, with all of this. You can certainly see questions for all of them and one of them may drop the ball, but it's worth, you know, kind of remembering…”
Jun 14, 2026 negative
Jun 14, 2026 negative
Pincus: Sid Meier's Facebook game failed due to poor onboarding UX
“Sid Meyers, like, the, you know, godfather of game design, who's the most revered game designer, he came out with, I think, a social civilization on Facebook, and we thought, oh god, here comes, like, the ultimate game designer, and 10 minutes after the game c…”
Jun 14, 2026 neutral
Pincus: Facebook absorbed all platform verticals except music and games
“With us, you know, we saw it on Facebook, you know, they, the two areas that they just didn't care about going into was music. Cause it was really painful with IP rights and games because they didn't want to like hire artists. But everything else they did abso…”
Jul 9, 2026 positive
Mosseri: Meta shifts product teams to small generalist pods
“We've adopted what we call pods, which are just mini teams where it's call it four to six engineers who are a bit more generalists. One We call product staff, which is sort of an evolution of the PM. So a PM who can do some of what a designer does, and some of…”
Jul 9, 2026
Mosseri: Billion-user platforms must prep communications before knowing if tests launch
“You can't launch something to three billion people and not test it first, but you can't test something at our scale and not expect people to cover it and not, and be, and so you have to be ready to talk about it before you even know you want to launch it.”
Jul 9, 2026 positive
Jul 9, 2026 neutral
Jul 9, 2026 bearish
Mosseri: Tech will shift to smaller teams with fewer large-org managers
“I think we'll have more smaller teams and there'll be less people who manage thousands of people. And so That's not that that job will go away, but that will be less of what I'm looking for in hires because I'm gonna have less roles like that.”