Churn and resurrection metrics dwarfed new user acquisition at early Facebook.
Naomi Gleit · Meta’s head of product on working with Mark Zuckerberg, early growth tactics, and more | Naomi Gleit · Oct 27, 2024 · at 27:10
Naomi Gleit, Head of Product at Meta, explains how Facebook's growth accounting model analyzed net user growth.
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“And what we found was the churn and resurrection lines were actually much larger than the new user line, which implied to us that retention and driving those two lines was actually our biggest lever to drive net growth.”
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